According to LinkedIn’s Global Recruiting Trends 2017 report, 80 percent of leaders acknowledge that employer branding has a significant impact on their ability to hire talent.
With employer brand holding so much weight in the recruiting and hiring process, it’s important to invest time and energy in making yours a winner. But what do all successful talent brands have in common? Authenticity.
Developing this type of employer brand means first, understanding who you are as a company, then effectively communicating that to potential candidates through original and creative content. An authentic brand will offer people insight into what life is really like at your company—where they’d fit in, how they can grow and why they’ll love the work (and the workplace).
*Why employer branding is increasingly important
*How to make your brand authentic, step-by-step
*How to create—and share—captivating content