Siegfried Hottelmann: An Opportunistic Migrant, Part 1
Analysis of a professional music magazine contents page
1. ANALYSIS OF A PROFESSIONAL
MUSIC MAGAZINE CONTENTS PAGE
2. MASTHEAD
On the contents page there is
always the masthead of the
magazine, just in a smaller version.
It is usually in unique font. The
masthead on the contents is there
to reinforce the magazine brands
identity and for continuity. This is an
in- house style and appeals to the
audience because of the
magazine’s ‘own signature’.
3. REGULAR CONTENTS
The regular contents is used
for a sense of verification.
Also, from the actual contents
page, it helps the readers get
to know where all of the
articles and information is.
4. COLOUR SCHEME
The colour scheme of the contents
page usually sticks to the colour
scheme of the whole magazine and
are related to the indie genre, such
as: reds and whites. The colours
have to blend together and not
clash.
5. COVER LINES
The cover lines on the
contents page are used to
describe what is inside the
magazine, however they are
only a few words as it should
not give much information
away. There are also sublines
underneath the cover lines
that give the reader some
insight to that certain article.
6. COLUMNS
Columns are included inside the
contents page to break all of the
information up in to sections. This will
make it easier for the audience to
read the information. There are
usually 6 or less columns on the
page. This is so the page looks clean
and tidy, also engaging to the reader.
7. IMAGES
The main image on a contents page
is usually related to the artist/band
on the front cover. The images
match the genre of the magazine.
Most images have direct address to
entice the reader in to the
magazine. Also, there are smaller
images of the artist on the contents
page too, to give more insight to the
audience.
8. BUZZWORDS
Buzzwords are included on the
contents page to create the
effect that the reader is going to
receive something more from
the magazine if they buy it, for
example: ‘PLUS’ engages the
consumer into purchasing the
magazine as they are enticed in
to knowing what they will be
getting.
