The document outlines strategies for generating year-round traffic through blogging by emphasizing the need for three types of content: current, seasonal, and evergreen. It defines evergreen content as universally relevant material that remains foundational, providing examples and suggesting methods for creating such content, including using long-tail keywords with low competition. Additionally, it recommends a content plan that involves posting one current, one seasonal, and one evergreen article each week.

1. How to Bring Traffic
in Year Round
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2. What is the one thing we ALL want?
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3. TRAFFIC!!!
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4. But to get that
traffic…we have to
have…
CONTENT
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5. But to get that
traffic…we have to
have…
CONTENT
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6. 3 Kinds of Content
Current
Seasonal
Evergreen
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7. What is Evergreen Content ?
Universal
Always Relevant
Foundational
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8. Examples
 Goal setting
 Relationship
 History
 Landmarks
 Recipes
 Tips
 How to
Tutorials
Resource lists
Reviews
Weight loss
Pets
Kids
Parenting
Money
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9. How to Create Evergreen Content?
 Niche it down and make it specific to your site
 Use Google Keyword Planner
 Choose a long tail keyword that has Low competition and less
than 10,000 searches per month
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10. How to Create Evergreen Content?
Example: Let’s say I have a diet & fitness site. I choose the key
words “lose weight”
I go to Google Adwords and set the filters to <10,000 and check
Low and type in the the words “lose weight”
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11. How to Create Evergreen Content?
Google Keyword Planner is going to give me a list of related
keywords that I can now use to write articles.
Use the list I gave you before of examples of topics that are
evergreen and apply those:
 How to Lose Weight Safely
 5 Tips on Drinking Water to Lose Weight
 15 Recipes to Lose Weight
 Setting & Keeping Goals to Help You Lose Weight
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12. Content Plan
 Write one current post each week
 Write one seasonal post each week
 Write one evergreen post each week
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13. Thank You!
The Blogging Bunch is committed
to help you go from hobby to
professional blogger
http://thebloggingbunch.com
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