4. But to get that
traffic…we have to
have…
CONTENT
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5. But to get that
traffic…we have to
have…
CONTENT
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6. 3 Kinds of Content
Current
Seasonal
Evergreen
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7. What is Evergreen Content ?
Universal
Always Relevant
Foundational
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8. Examples
Goal setting
Relationship
History
Landmarks
Recipes
Tips
How to
Tutorials
Resource lists
Reviews
Weight loss
Pets
Kids
Parenting
Money
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9. How to Create Evergreen Content?
Niche it down and make it specific to your site
Use Google Keyword Planner
Choose a long tail keyword that has Low competition and less
than 10,000 searches per month
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10. How to Create Evergreen Content?
Example: Let’s say I have a diet & fitness site. I choose the key
words “lose weight”
I go to Google Adwords and set the filters to <10,000 and check
Low and type in the the words “lose weight”
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11. How to Create Evergreen Content?
Google Keyword Planner is going to give me a list of related
keywords that I can now use to write articles.
Use the list I gave you before of examples of topics that are
evergreen and apply those:
How to Lose Weight Safely
5 Tips on Drinking Water to Lose Weight
15 Recipes to Lose Weight
Setting & Keeping Goals to Help You Lose Weight
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12. Content Plan
Write one current post each week
Write one seasonal post each week
Write one evergreen post each week
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13. Thank You!
The Blogging Bunch is committed
to help you go from hobby to
professional blogger
http://thebloggingbunch.com
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