L&D needs to be about value not cost; outcomes not activity; proven contribution to the business not audience delight. Traditional development solutions are either bespoke or off-the-shelf – the first is slow to create, expensive and lacks responsiveness; the latter tends not to be fit for purpose, a one-size approach that fits no-one.
Discover how a bite-size, modular learning approach can offer programs that allow for mass customization which can be delivered quickly, half as cheaply, and at scale.
In this 30 minute webinar recording, you will:
- Discover the Engage-Participate-Activate journey that boosts learner transfer by 17%.
- Get into the science and psychology behind bite-size.
- Revolutionize your thinking on designing interventions.
Speaker: Dr Sebastian Bailey, President, Mind Gym Inc.
5. 4 reasons why we don’t
5
The event is
the hero
Design for
the outlier
Longer = Better
We say that people are
different, but we treat
them all the same
6. A day’s worth of value in 90 minutes
6
0.00 0.20 0.40 0.60 0.80 1.00 1.20
Knowledge of the various
influencing styles which can
be used in different situations.
Understanding of my own
preferred style and it’s
impact on others.
Ability to adopt different
influencing styles to suit others’
styles or differing situations.
Mind Gym 90-minute workout Day long Two day
Standardized shifts
7. With added distribution
7
Low High
Performance improvement
½σ
Numberofpeople
Massed
practice
Spaced
practice
Improved
performance
Source: Donovan & Radosevich, 1999
8. Illustrative value proposal
8
TRADITIONAL APPROACH BITE-SIZE APPROACH
Program 1 day’s learning
2 x 90 min learning session
1x 30min transfer task
1x 30min booster session
Costs
Cost of time of
20 ppt @ $107,410*
$8,913 $4,456
Facilitator/ trainer costs $4,000 $5,500
Travel & Expenses $2,000 $500
TOTAL COSTS $14,913 $10,456
Benefits
Improvement in performance 5% 6%†
Utility value (20 ppt.)*** $107,410 $128,892
ROI 620% 1270%
* Bureau of Labor Statistics, Occupational Employment and Wages, Management occupations, May 2011 at 241 working days per year.
*** Utility is calculated by taking salary x performance improvement.
† ½ of one standard deviation greater transfer and therefore performance improvement (Donovan & Radosevich, 1999)
9. The bottom line… Miniaturization pays
9
17%
performance
improvement
33%
cheaper
200%
Greater return
on investment
10. The event is the hero
10
Context
setting
Learning
event On the job
application
>40% <20% >40%
Engage Participate Activate
12. Engaged participants
12
Welcome !
Why are you
here...?
“Because I want to learn about
influencing people so that I can
persuade my husband and kids.”
B
“Here I am because my role
requires influencing customers to
buy. Help me do this better, it
will. Get better at persuading
my teenage daughter I’ll also
be.”
CA
“Most companies have type ‘A’ learners.
Type ‘C’ are the only ones who drive ROI.”
Robert Brinkerhoff
“Because it’s Wednesday
and my manager said I
needed to attend.”
13. Design for the outlier
13
Slowpoke /
Slowcoach
Skeptic Dialogue
junkie
“A meeting moves at the speed of
the slowest mind in the room. All
but one participant will be bored,
all but one mind underused.”
“All the facts in detail. You end
up with bloated experiences
and unnecessary content.”
“Wants a collaborative or
facilitative approach to everything.
Every avenue of conversation is
explored, every concept
generated by the group.”
14. Designing for application
14
Context
• Simulations
• Role plays
• Case studies
• Problem-based learning
• Action learning sets
• Online forums
• Ruthless pragmatism
Hug the context
15. Designing for application
15
Context
• Simulations
• Role plays
• Case studies
• Problem-based learning
• Action learning sets
• Online forums
• Ruthless pragmatism
Hug the context
Context
Context
Context
Context
• Consider use of
general principles
• Multiple
illustrations
• Seeking multiple
contexts for application
• Identify similarities
between contexts
• Storytelling and
metaphor
Bridge Bridge
20. Before and after the bite-size revolution
20
Longer = Better
Design for the participant outliers
We say that people are different,
but we treat them all the same
The event is the hero
Miniaturize & Distribute
Design for context of application
Mass customization
Transfer is the hero
Traditional Bite size
22. Join the revolution – Your mission
1 Develop a value proposition for bite-size for a specific issue or
program that you are dissatisfied with.
2 Identify where people are dissatisfied/want something different and
connect with like-minded people who want action.
3 Experiment with a bite-size approach compared to a traditional
approach.
22
23. Sebastian Bailey ● +1 646 649 4333 ● @DrSebBailey
New York ● London ● Dubai ● Singapore
1 million participants | 1200 companies | 250 coaches | 40 countries | 4 offices