The document presents principles for successful business management and entrepreneurship by Guy Kawasaki. Key points include the importance of creating meaning, having a clear mantra, following the 10/20/30 rule for presentations, and focusing on unique value propositions. Additionally, it advocates for hiring talented individuals, lowering barriers to adoption, and being socially responsible.

2. Guy Kawasaki
Managing Director
Garage Technology Ventures

3. 1. Make meaning

4. • Increase the quality of life

5. • Increase the quality of life
• Right a wrong

6. • Increase the quality of life
• Right a wrong
• Prevent the end of something good

7. 2. Make mantra

8. “The mission of Wendy’s is to deliver
superior quality products and services
for our customers and communities
through leadership, innovation, and
partnerships.”

9. • Wendy’s “Healthy fast food”

10. • Wendy’s “Healthy fast food”
• FedEx “Peace of mind”

11. • Wendy’s “Healthy fast food”
• FedEx “Peace of mind”
• Nike “Authentic athletic performance”

12. • Wendy’s “Healthy fast food”
• FedEx “Peace of mind”
• Nike “Authentic athletic performance”
• Mary Kay “Enriching women’s lives”

13. “We exist to professionally build long-
term high-impact sources so that we
may endeavor to synergistically
leverage existing effective deliverables
to stay competitive in tomorrow’s
world.”
Dilbert Mission Statement Generator

14. 3. Get going

15. • Think different

16. • Think different
• Polarize people

17. • Think different
• Polarize people
• Find a few soul mates

18. 4. Define a business model

19. • Be specific

20. • Be specific
• Keep it simple

21. • Be specific
• Keep it simple
• Ask women

22. 5. Weave a MAT (milestones,
assumptions, tasks)

23. • Milestone “Finish design”

24. • Milestone “Finish design”
• Assumption “Sales calls/day”

25. • Milestone “Finish design”
• Assumption “Sales calls/day”
• Task “Rent an office”

26. 6. Niche thyself

27. Ability
to provide
unique
product or
service
Value to customer

28. Ability
to provide
unique
product or
service Price
Value to customer

29. Stupid
Ability
to provide
unique
product or
service Price
Value to customer

30. Stupid
Ability
to provide
unique
product or
service Dotcom Price
Value to customer

31. Stupid X
Ability
to provide
unique
product or
service Dotcom Price
Value to customer

32. 7. Follow the 10/20/30 rule

33. 10 slides
Title Marketing and sales
Problem Competition
Solution Team
Business model Projections
Underlying magic Status and timeline

34. 20 minutes

35. 30 point font
This is 20 points
This is 14 points
This is 12 points and what you’re using now

36. 8. Hire infected people

37. • Ignore the irrelevant

38. • Ignore the irrelevant
• Hire better than yourself

39. • Ignore the irrelevant
• Hire better than yourself
• Apply the shopping center test

40. 9. Lower the barriers to adoption

41. • Flatten the learning curve

42. • Flatten the learning curve
• Don’t ask people to do something that
you wouldn’t

43. • Flatten the learning curve
• Don’t ask people to do something that
you wouldn’t
• Embrace your evangelists

44. 10. Seed the clouds

45. • Let a hundred flowers blossom

46. • Let a hundred flowers blossom
• Enable test drives

47. • Let a hundred flowers blossom
• Enable test drives
• Find the influencers

48. 11. Be a mensch

49. • Help people who cannot help you

50. • Help people who cannot help you
• Do the right thing, the right way

51. • Help people who cannot help you
• Do the right thing, the right way
• Pay back society

52. Photo by Sim Kok Chwee
The Art of Emailing
For copies, send an email to:
guy@garage.com
Stock photos from iStockphoto.com

53. Question and Answer