With over 20 years in the Communication and Marketing industry both as a consultant at worldwide PR Firms and in-house as Corporate Communication and Public Affairs Director, including Digital Marketing & Social Media Marketing, I offer a vision-driven approach to decision making, strategic planning, and tactical implementation that I am excited to bring to your team. My career history demonstrates my outstanding communication and leadership skills as well as my reputation for being organized and dependable. Further, my record of leadership has resulted in a measurable benefit to companies like Dianova Portugal, European Commission / European Parliament, Tinkle, and BCW / Burson-Marsteller.

1. Portfolio
Public Relations, Social Media Marketing & Customer Experience Services
by Rui Martins, International PR & Digital Marketing Advisor

2. Presentation
MAIN TOPICS
Professional Experience
Areas of Expertise
Services
Areas of Opportunity & Solutions
Portfolio
Examples of Impact Results
Contacts
"THE WAY OTHERS PERCEIVE YOUR BRAND
THROUGH A STERLING WALK THE TALK
STORYTELLING., THAT'S REPUTATION"
Grace Killela

3. Rui Martins
INTERNATIONAL PR & DIGITAL
MARKETING ADVISOR
Senior Expert Integrated Campaigns Management
European Commission, European Parliament, Angola
Government
Communication & Public Affairs Director
Dianova Portugal (including Government & United Nations)
Senior PR Consultant
Burson Cohne Wolfe, H&K Stratetegies, Tinkle
Member European Association of Communication Directors & World Communication Forum Association

4. Areas of Expertise
24 YEARS
EXPERIENCE ON TRADICIONAL &
DIGITAL
Communication and Corporate Positioning
Brand Management
Marketing Communication
Media Relations
Social Media Campaigns Management
Reputation & Change Management
on private, public, social sectors, as director & senior
consultant on worldwide PR firms and Institutions for
leading Multinational clients on technology, hospitality,
tourism, finance, health, aviation, retail, real estate,
government & international & european institutions

5. Why LEGO ranks 1st of most reputable
companies worldwide? Social Media Marketing
Communications is the Promotion of the 5Ps of
marketing: product, place, promotion and people.
Social Media Strategy
The activities, practices and behaviours among
communities of people who gather online to
share information, knowledge and opinions using
conversational media.
Social Media Marketing
Perceptions are real. If you are to win, they have
to be favorable. Your ability to persuade people
to listen to you, understand what you are saying,
and support you, will determine whether you win
or lose.
Communication
Building, managing, and measuring those
relationships - that corporate reputation is based
on - are fundamental to your success and the
success of your organization.
Measurement & Evaluation
Services
Rui Martins, International PR & Digital Marketing Advisor

6. Areas of Opportuny
Reached positioning analysis
management, goals, indicators, KPIs, and
results, in order to define the future
strategy
PREVIOUS WORK
How to position your brand, product,
service, or idea in a new local, national or
international market? How to increase
search, organic reach, engagement, and
sales / repited sales?
NEW MARKETS
Wich are the perceptions, level of reach &
engagement, and customer experience
satisfaction that requires to be changed
or reinforced?
BRANDING UPDATE
How to differentiate your brand, product,
or service in a relevant market or niche
segment for your business goals? How to
increase the integrated experience??
DIVERSIFIED PRODUCT
Rui Martins, International PR & Digital Marketing Advisor
Solutions on multiple platforms approach

7. Why are we here
What do we want to achieve
How to align
Current Situation Analysis
Phase 1
Strategic Planning
THE CONCEPTUAL FRAMEWORK TO DEVELOP,
IMPLEMENT, EVALUATE
A STRATEGIC SET OF STORIES TO BE TOLD BY WHOM, TO WHOM,
WHEN, HOW AND WITH WHAT PURPOSE?
Turning into a reference
Attract key stakeholders
Turning into a leading and
innovative brand
Definition of Golas &
Operational Strategy
Phase 2
Tactics and initiatives
Results
Outputs: efficiency
Impacto: efffectiveness
Outcomes: changes
Desired Situation Management
Phase 3
Rui Martins, International PR & Digital Marketing Advisor

8. Portfolio Clients

9. Portfolio Clients

10. Dianova Portugal
Achieved an audience of
100.822.584 traditional and digital
audiences in 2020 and an ROI of
78.550,26€ at the “Donate Doesn’t
Cost IRS 2020” and a brand social
media campaign, by utilizing
Facebook, Twitter, Linkedin, and
Instagram that increased audiences
over 1M and sales in 25%
Real Estate &
Tourism Trade Show
·Reached a ROI of over 500.000€ in media
coverage and attract projects worth 1
billion Euros on real-estate and tourism
development Portuguese projects to be
presented to international investors at the
Real Estate and Tourism Trade, London
2017
European
Parliament
Secured the registration of 4K
members in situ at the European
Youth Event campaign 2018, EP in
Strasbourg, for the new Website
of European Elections 2019,
European
Commission
Managed the Trade Policy Day campaign,
EC DG Trade campaign, mapping key
stakeholders and securing funding for the
implementation of Start Europe in 3 cities
with a reach of 152,620, to accelerate the
dissemination of European treaty policies
and trade agreements within and outside
space European Union
Tinkle PR
Managed the communication
entry into the Portuguese
market of the low-cost aviation
company easyJet 2005-2007,
becoming sector market leader
in Portugal.
Burson Cohne
Wolfe PR
Managed the B2B communication
for Lotus Development 1997-
2002, positioning the brand as a
leader in the software market for
large enterprises.
Rui Martins, International PR & Digital Marketing Advisor

11. Let's Discover & Be
Discovered!
TALK TO ME
WhatsApp
+351 919 923 752
E-mail
rui.martins@yahoo.com
Linkedin
https://www.linkedin.com/in/ruipmartins/

12. "Our behavior is
driven by a
fundamental core
belief. The desire
and the ability of
an organization to
continuously learn
from any source -
and to raidly
convert this
learning into
action - is its
ultimate
competitive
advantage."
CHANGE
Jack Welch