1. CURRICULUM VITAE
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Name : Francisca L.N. de Jeer
Adress : Roodhalsgans 257
1423PZ Uithoorn
Phone : 06-22740419
Email : f.de.jeer@gmail.com
Birth : 1969 at Amstelveen. Dutch Nationality
Profile
I am a motivated proactive team player, strong autonomic worker and flexible.
19 years experience in an international environment, of which 7+ years in product management area,
working on and responsible for product launch master plan(s).
One of main responsibilities to ensure timely launch by coordinating monitoring and approval of
deliverables of internal and external stakeholders and third parties.
Experienced gatekeeper of product range (-lifecycle) launch. Good in establishing effective work-
relationships between the sales team, supply chain management and Quality Assurance team and local
subsidiaries. Customer oriented mindset without losing sight of the company’s “bigger picture”.
Experience
 Trainee, Maschile Ventures & @AmsterdamCoffeeRoasters May-June’14
 Time out 2010 to 2014
After resignation with former employer Canon Europa N.V. (due to reorganizational changes
within the strategic business unit) I encountered a “white squall” on business and personal level.
Hence, I required some time to get myself ready for the “next sailing voyage”.
During this time I allowed myself to work on my inner strengths. Have kept myself up-to-date of
several market developments, of interest (personal and business level). In addition have
orientated myself on my political views and position.
Volunteering several times at Amsterdam Cares, Rode Kruis and Zonnebloem.
Since 2011 I’ve picked up job searching and application process.
 Product Coordinator, Product Management Laser Products 2002 – 2009
Coordinating and supporting bringing new products into the market for EMEA region,
implementing, monitoring and evaluating product launch and marketing plans for laser product
range.
o Responsible for implementation of the marketing communication strategy related to the
new environmental friendly sub-brand i-Sensys. In a timeframe of 6 months we
successfully launched 16 new models.
o Managing administrative tasks related to accurate and timely launch of new products.
o Set-up procurement and contracts negotiations with local suppliers for accessories.
o Handling of quotations and expenses of manual development based on budget figures.
o Liaise with consumables department, ensuring marketing strategy alignment of hardware
products and toner cartridge.
o Determine and communicate product specifications and USP’s for new product launch in
EMEA area to relevant departments/stakeholders.
o End responsible of marketing deliverables product content, proofreading and approval of
marketing deliverables.
o Development of in-shop promotion material in collaboration with marketing agency.
o Involvement in the implementation phase of a project for efficient and secured sharing &
distribution of confidential product information.
o Managing sample machines distribution within EMEA area and monitor feedback.
o Coordination of rework of all existing and newly launched models to Vista compatibility.
o Competitors Analysis by product segment and price range.
o Support Product Road Map and positioning in collaboration with Product Specialist.
o Reporting directly to Product Management Manager.

2. CURRICULUM VITAE
nl.linkedin.com/in/franciscadejeer Page 2 of 2
 Product Coordinator, Product Management PCFC, Fax Products 2001 – 2002
Coordinating and supporting bringing new products into the market for EMEA region,
implementing, monitoring and evaluating product launch and marketing plans for a product range.
 Purchase Planning Coordinator, PSS Department Fax Products. 1995 – 2001
Responsible for the purchase planning EMEA area for facsimile products, including monitoring
and collecting sales and forecast figures by country by segment. Responsible for monitoring
inventory and allocation of stock (based on budget figures and) set by management guidelines.
Responsible for final purchase plan to headquarters. President of the monthly Purchase Sales
and Stock meeting related product range. Coaching new staff.
• Responsible for keeping timelines.
• Slow moving stock management.
• Fob cost & system maintenance for budget purposes.
• Responsible for stock ratio & monitoring stock value (vs forecast, sales and budget)
• Responsible for planning and execution of the purchase
• Involved in set-up & operation of new logistics procedures
• Communicate directly with Canon Inc & Third-Parties.
Education / company training
 Pro Demos – Basic course politics/government (Municipal Uithoorn) 2015
 Business excellence (StratX Marketing, innovation, consumers) 2008
 Effective communications 2007
 Little Prince II Project Management 2002
 Business writing skills 2000
 Time Management course 1998
 NIMA-A (ISW institute) 1996
 Straight forward effective leadership course 1994
 Associate Business and Administration (MEAO) 1985 -1989
Skills
Languages Dutch (native), English (fluent), German (elementary) French (basic)
Systems Microsoft Office tools (good): Outlook, Excel, Word, Power Point; Adobe Illustrator
(editing good), Lotus Notes (good), Tridion, Oracle system and database (user level).
10-key Touch Typing. Social Media (LinkedIn, Twitter, Facebook, Google+, Pinterest)
Personal/Leisure time
Reading, sightseeing, outdoor activities, fitness & cardio training, attendance of workshops.
Mother of Quinty and Dani den Boer. Interested in politics economics news and innovation. In the
possession of a drivers license A.
Personal/Career highlights
2015 - Under the regent/trustee of Drs M.Daniels, Stichting-3D Wageningen (NL)
2006 to 2007 - Launch of sub-brand i-Sensys
2006 - Divorced
2005 - 3 Self’s Nomination (San Ji Spirit*), trip to WWF Pan Park Fullufjallet (SE)
2001 - Birth of 2
nd
Daughter
1995 to 2001 - Involvement localization project & "bulk-packaging" project
1999 - Birth of 1
st
Daughter
1998 - Married
1990 to 1995 - Support yearly exhibition CeBIT/Hannover (Germany)
*San Ji Spirit
1) Self Motivation (Ji Hatsu), take initiative & be pro-active.
2) Self Management (Ji Chi), conduct oneself with responsibility & accountability.
3) Self Awareness (Hi Kaku), understand ones role and situation in all situations.