Akkanto Master Presentation Ppt Eng


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Akkanto Master Presentation Ppt Eng

  1. 2. <ul><li>akkanto is a Brussels-based, independent communication consultancy that combines strategic advice with high quality and effective implementation. </li></ul><ul><li>from the Italian accanto , meaning close, nearby </li></ul><ul><li>A close-knit team of communication professionals, </li></ul><ul><li>working closely with their clients and relations, </li></ul><ul><li>adding value to the ever-changing and </li></ul><ul><li>intensifying dialogue with their stakeholders, </li></ul><ul><li>both in Belgium and abroad </li></ul>akkanto
  2. 3. In brief <ul><li>International strategic advice and high quality and effective implementation </li></ul><ul><ul><li>including fostering public-private dialogue with local stakeholders, national governments and international bodies, e.g. Bretton Woods </li></ul></ul><ul><li>8 active Partners </li></ul><ul><li>Multinational, multicultural team of 26 </li></ul><ul><li>Senior team of 12 with a variety of backgrounds </li></ul><ul><ul><li>Consultancy, ministerial cabinets, parliament, corporations, institutions, media, etc. </li></ul></ul><ul><li>Turnover 2007: 3,65 million EUR (+ 16%) </li></ul><ul><li>Member of the firstline network (Stakeholder Management) and the European Crisis Management Partnership ECMP </li></ul>
  3. 4. Geographical span
  4. 5. Our mission <ul><li>To be the reference on the Belgian market for Strategic Communication Advice in Corporate Communication and Public Affairs, with proven added value for our clients, capable of responding to and anticipating their needs in Belgium, the EU, Africa and other selected markets, fast and effectively </li></ul><ul><li>To be a leader in innovation, creativity, effectiveness and quality </li></ul><ul><li>To attract top talent, providing an interesting and challenging environment for a team of engaged people, in which they find personal and professional satisfaction </li></ul>
  5. 6. A broad spectrum of competences
  6. 7. Corporate Communications <ul><li>Development of corporate communication strategies </li></ul><ul><li>(Re)definition of mission statements </li></ul><ul><li>Message development sessions </li></ul><ul><li>Values validation </li></ul><ul><li>Corporate communications audits </li></ul><ul><li>Advice on corporate communications structures </li></ul>
  7. 8. Public Affairs / Government Relations <ul><li>Advice and support to establish and implement public affairs programmes </li></ul><ul><ul><li>Belgium </li></ul></ul><ul><ul><li>EU </li></ul></ul><ul><ul><li>International institutions </li></ul></ul><ul><li>Monitoring </li></ul><ul><ul><li>Analysis of the political, social and economic context </li></ul></ul><ul><li>Mapping </li></ul><ul><ul><li>Identification of relevant actors (decision makers & influencers) </li></ul></ul>
  8. 9. Public Affairs / Government Relations <ul><li>Messaging </li></ul><ul><ul><li>Writing of position papers , parliamentary questions ,... </li></ul></ul><ul><li>Mindsetting </li></ul><ul><ul><li>Creation and implementation of focused Public Affairs campaigns via e.g. media relations, coalition-management, ... </li></ul></ul><ul><li>Mentoring </li></ul><ul><ul><li>Public Affairs Workshops </li></ul></ul>
  9. 10. Internal Communications <ul><li>Assessment of corporate culture, internal communication flows, internal communication tools </li></ul><ul><ul><li>based on focus groups and interviews </li></ul></ul><ul><li>Implementation of employee communications </li></ul>
  10. 11. Crisis Communications <ul><li>Development and evaluation of crisis preparedness plans </li></ul><ul><ul><li>Vulnerability analysis </li></ul></ul><ul><ul><li>Mobilisation exercise </li></ul></ul><ul><ul><li>Desktop exercise </li></ul></ul><ul><ul><li>Operational crisis simulation exercise </li></ul></ul><ul><ul><li>Analysis and recommendations of crisis manual </li></ul></ul><ul><ul><li>Community and stakeholders mapping </li></ul></ul><ul><li>Strategic and hands-on support for actual crisis management, from blackmail situations to product recalls </li></ul>
  11. 12. Training and Coaching <ul><li>Developing communication skills, coaching at various levels </li></ul><ul><li>From individual coaching to seminars </li></ul><ul><li>Training of middle management </li></ul><ul><li>Media training </li></ul><ul><li>Training of third party spokespersons </li></ul><ul><li>Presentation skills training, dry-runs etc. </li></ul>
  12. 13. Brand Communications <ul><li>Specific approach to enhance our customer brands, either products, services or concepts </li></ul><ul><ul><li>Communication strategy development </li></ul></ul><ul><ul><li>Message development </li></ul></ul><ul><ul><li>Media Relations </li></ul></ul><ul><ul><li>Events design and coordination </li></ul></ul>
  13. 14. Media Relations <ul><li>Analysis and measurement </li></ul><ul><ul><li>Quantitative and qualitative media audits </li></ul></ul><ul><ul><li>In-depth analysis of media coverage </li></ul></ul><ul><li>Development of media relations policies and guidelines </li></ul><ul><li>Alignment of media relations strategies with overall communication and business strategy </li></ul><ul><ul><li>Choice of messages, media outlets and media tactics </li></ul></ul><ul><li>Pro-active and tailor-made media monitoring </li></ul><ul><li>Targeted media lists and materials </li></ul><ul><li>Interviews, press briefings and press conferences </li></ul><ul><li>Outsourced press office activities </li></ul>
  14. 15. Interim Communication Management <ul><li>In house support to </li></ul><ul><ul><li>Prepare major change programmes </li></ul></ul><ul><ul><li>Bring specific expertise </li></ul></ul><ul><ul><li>Temporary replace communication specialists </li></ul></ul>
  15. 16. Financial Communications <ul><li>Periodic financial information </li></ul><ul><li>Design of copy platform and editing annual reports </li></ul><ul><li>Preparation for Annual General Meetings, especially when sensitive issues arise </li></ul><ul><li>Counsel and guidance with financial transactions such as mergers, acquisitions, take-over bids </li></ul>
  16. 17. The Partners
  17. 18. The Partners <ul><li>Johan Ral, Managing Partner </li></ul><ul><li>Producer and journalist with Belgian public Radio and Television </li></ul><ul><li>Managing Director of Burson-Marsteller Brussels </li></ul><ul><li>Corporate, crisis and internal communications and communication training </li></ul><ul><li>Past President of BPRCA/Communication Consultants in Belgium </li></ul><ul><li>Marie-Paule Meert, Partner </li></ul><ul><li>20-year career with Belgian Ministerial Cabinets and Parliament </li></ul><ul><li>Former Public Affairs Director Burson-Marsteller Brussels </li></ul><ul><li>Government relations and public affairs strategies </li></ul><ul><li>Isabelle Hardy, Partner </li></ul><ul><li>20-year experience in communication consultancy (Lintas and Ogilvy Adams & Rinehart Brussels) </li></ul><ul><li>Special expertise in brand communications, developing communication strategies for new concepts and products, events design and management, media relations </li></ul><ul><li>Strong experience assisting in-house communication staff with major change programmes </li></ul><ul><li>Ariane Vanderlinden, Partner </li></ul><ul><li>Career start in Eastern Europe as a PR advisor for privatised companies </li></ul><ul><li>Special expertise developing media strategies for technology, FMCG and service-oriented sectors </li></ul><ul><li>Employee communications, crisis and financial communications </li></ul>
  18. 19. The Partners <ul><li>Carl Buyck, Partner </li></ul><ul><li>10 years of experience as ministerial cabinet advisor (Belgium) </li></ul><ul><li>Former spokesperson for the Flemish Minister of Finance, Budget and Health </li></ul><ul><li>Government relations and public affairs: healthcare, mobility/transport, environment, energy </li></ul><ul><li>Walter Gelens, Partner </li></ul><ul><li>20 years at Unilever - top positions in Belgium, France, the Netherlands </li></ul><ul><li>Marketing Director of Belgacom (2005-2007) </li></ul><ul><li>“ Master Marketeer” (since 2004) </li></ul><ul><li>President of the Belgian Union of Advertisers (2002-2007) </li></ul><ul><li>Thierry Bouckaert , Partner </li></ul><ul><li>Economic journalist at La Libre Belgique (1987-1999) </li></ul><ul><li>Press and Public Relations Director at Mobistar (1999-2004) </li></ul><ul><li>Press and Communications Director at Belgacom (2004-2008) </li></ul><ul><li>Visiting professor at the Université Catholique de Louvain (Since 2004) </li></ul><ul><li>Vice-President of 3C (Corporate Communication Community) (Since 2003) </li></ul><ul><li>Charles van der Straten Waillet, Founding Partner </li></ul><ul><li>Founding shareholder of Infopublic-Shandwick Brussels </li></ul><ul><li>Strategic consulting, financial and crisis communications </li></ul><ul><li>Past President of IPRA - The International Public Relations Association </li></ul>
  19. 20. References <ul><li>Accenture </li></ul><ul><li>Antwerp World Diamond Centre </li></ul><ul><li>Asahi Glass </li></ul><ul><li>Atos Worldline </li></ul><ul><li>AviaPartner </li></ul><ul><li>Bekaert </li></ul><ul><li>Belgian Railways (NMBS/SNCB) </li></ul><ul><li>Belgian Olympic and Interfederal Committee (BOIC/COIB) </li></ul><ul><li>Belgian Post (De Post/La Poste) </li></ul><ul><li>Bombardier Transportation </li></ul><ul><li>Bristol-Myers Squibb </li></ul><ul><li>Brussels Airlines </li></ul>
  20. 21. References <ul><li>Brussels Airport </li></ul><ul><li>Carrefour </li></ul><ul><li>CEFIC </li></ul><ul><li>CIMABEL (Cigarette Manufacturers of Belgium and Luxemburg) </li></ul><ul><li>CropLife International </li></ul><ul><li>Delhaize Group </li></ul><ul><li>Electrabel </li></ul><ul><li>Ernst & Young </li></ul><ul><li>Etex Group </li></ul><ul><li>EVCA (European Private Equity Venture Capital Association) </li></ul><ul><li>Febelfin </li></ul><ul><li>FEBELCEM </li></ul>
  21. 22. References <ul><li>Groupe Danone </li></ul><ul><li>Heineken </li></ul><ul><li>Husqvarna </li></ul><ul><li>Janssen Pharmaceutica </li></ul><ul><li>Johnson & Johnson </li></ul><ul><li>IMEC </li></ul><ul><li>International Federation of the Phonographic Industry </li></ul><ul><li>Mc Kinsey </li></ul><ul><li>Ministry of the Flemish Community </li></ul><ul><li>KBC Group </li></ul><ul><li>Mattel </li></ul><ul><li>Merck Sharp & Dohme </li></ul>
  22. 23. References <ul><li>Microsoft </li></ul><ul><li>Mobistar </li></ul><ul><li>pharma.be </li></ul><ul><li>Pfizer </li></ul><ul><li>Private Investors for Africa </li></ul><ul><li>Procter & Gamble </li></ul><ul><li>Royal Military Academy </li></ul><ul><li>Solvay Pharma </li></ul><ul><li>Spadel </li></ul><ul><li>SPE </li></ul><ul><li>Suez Group </li></ul><ul><li>Swift </li></ul>
  23. 24. References <ul><li>Triodos Bank </li></ul><ul><li>Unilever </li></ul><ul><li>Universal Music </li></ul><ul><li>Vlaamse Maatschappij voor Watervoorziening </li></ul><ul><li>Vlaanderen in Actie </li></ul><ul><li>Wyeth </li></ul>
  24. 25. Pro bono activities <ul><li>Child focus </li></ul><ul><li>International Yehudi Menuhin Foundation </li></ul><ul><li>Kunst en Democratie/Culture et Démocratie </li></ul><ul><li>Ligue Nationale Belge de la Sclérose en Plaques/MS Liga </li></ul><ul><li>WWF (World Wide Fund for Nature) </li></ul><ul><li>0110 Concerts for tolerance, against racism, extremism and gratuitous violence on 1 October 2006 </li></ul><ul><li>UNICEF </li></ul>