b

1. What have you learned from
your audience feedback?

2. Throughout the process of making my video i had made sure that i have done everything that my audience
wanted and was expecting. When i think of a memorable music video personally i always think Beyoncé so
with her releasing her album i found a good up beat song and could already picture how i wanted to be. I
had two other songs in mind which was a lot more slow tempo, one was a Coldplay song and the other was
a rihanna song, i played all 3 to my audience and explained how i am imagining things and they all picked
the Beyoncé song – End Of Time because they said my ideas of dance routines and how I'd have the artist
sounded really good and would fit in the song and its what they expected. But to go ahead with this I
played it to some more of the audience that its aimed towards and give them this questionnaire so i can
get an idea of what the expect in this type of music video to help me get a clear idea:
Audience Music Video Ideas
Questionnaire
1. How do you picture the beginning of the song? What would you expect too see? 6. Do you think they’re would be Males involved in the video or Just Females?
…………………………………………………………………………………………………………………………………………………………… Males & Females ◘ Just Females ◘
…………………………………………………………………………………………………………………………………………………………… 7. What is your favourite music video and why?
…………………………………………………… …………………………………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………………………………
2a. Do you expect dancing in this video? …………………………………………………………………………
Yes ◘ No ◘
2b. If so, how many dancers would you expect? (Including the singer) 8. Which is your favourite Beyoncé Music Video?
1-3 ◘ 3-5 ◘ 5-8 ◘ 9+ ◘ Single Ladies ◘ 1+1 ◘ Halo ◘ If I was a boy ◘
3. Do you picture different locations? Or just a plain backgrounds (just white or blue etc.)? Who run the world (Girls) ◘ Irreplaceable ◘ Best thing I never had ◘
Different Locations ◘ 8b. Why?
please quote what locations you would expect …………………………………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………………. …………………………………………………………………………………………………………………………………………
Plain Backgrounds ◘ …………………………………………………………………………
Mixture ◘
4. What do you picture the costumes to be like?
tick as many as you like…
After i got the results from this I
Glamorous ◘ Very Beyoncé Style ◘ Bright Colours ◘ Dark Colours ◘
could start to plan out some
Classy ◘ Urban look ◘ Fashionable ◘ Vintage ◘
ideas for my video and keep
checking back to see if it fit with
Any Other?.........................................................................................................................
these results in mind so it was
5. Do you expect it to be a quite classy looking video? Like a typical Beyoncé video. perfect for my audience.
Yes ◘ No ◘

3. I then took that information and started to lay my ideas down, I did a lot of background research on
Beyoncé’s videos and picked out the conventions that she uses the most such as quick choppy cuts in an
up tempo song that is bang on to every beat, and when its a slow tempo song all the cuts are very slow and
use fade and she always looks into the camera and flirts with it. I also noticed she does a lot of dance
routines and always wears glamorous outfits. All of this of my research fit in with my audience feedback of
what they like about Beyoncé videos and what they expect mine to be like which was a big help as i had
more of an idea what to do next.
To gain some more research and to be perfectly clear that i had got everything right so i can start filming, i
created a mood board and then showed it to some of the audience i had previously asked before, they said
that everything on there would suit the video therefore i knew i had got my target audience under wraps
and i could start to go ahead and plan to film. As part of my research of Beyoncé she doesn’t really have
storylines in every music video, this is an extra question i asked them when i was with my target audience
and they couldn’t really see what storyline i could do to fit in that would go with everything i had planned
to costume etc. Therefore, they helped me make that decision too.

4. The next step I made after that was filming my music video, I got most of it done and just needed to film
the slower pase bit however I wanted to make a start on my digi-pack and webpage but i knew i had to ask
my audience what house-style they expect so i could get my brand identity and also a name for my artist. I
was in a class full of Year 11 media where most of them are my targeted audience and I asked them if they
would all watch my music video what i have produced so far and give me some feedback from the
questions i asked. I played them my video and then showed them an example of Coldplay's Album and
Webpage to show how it all merged together to create a brand identity so they could understand a bit
more what i am asking, i then gave them this questionnaire:
Unfortunately, they didn’t get
chance to answer all the
questions, but I gathered enough
information to see the house-style
they expected ‘pink and black’ and
that Brielle is the better name for
my artist in a big classy font like so
- ‘BRIELLE’. I also got a lot of
good feedback about my video from
them before they left, the people
who told me this was mainly my
target audience – they said that it
looks like a conventional music
video and they can tell where my
inspiration has come from. This
made me very confident with my
video as I knew I had my target
audience hooked, I just needed to
film the last bit and get my
webpage and digi-pack to match
what they are expecting.

5. After the last audience research i did i created my
digi-pack and i was then still in process of creating
my webpage, i asked a few members of my
audience about if the website i am in the
process of making is what they would expect as
my audience and after seeing the music video i
created. They said that it is what they would
expect too see as it's minimal and looks sharp,
classy & clean. Which is also what i was aiming
for. And with this in mind it is what i did and
created..

6. The last thing i asked the audience is when i
completely finished everything and asked them to
Digipack & Webpage.
watch my video and then complete the survey
about it on the online survey making webpage 1. Do you think my digipack and webpage all fit together
surveymonkey.com - with the video as one whole brand identity?
http://www.surveymonkey.com/s/5FY7V96 i
asked them all the questions to do with my music Yes ◘ No ◘
video after gathering some of my target audience
and showing them it. why?
.................................................................................................
.................................................................................................
2. Do you think my they look like conventional webpages
and digi-packs for the music/media industry today?
Yes ◘ No ◘
why?
.................................................................................................
.................................................................................................
3. What do you think i could of done differently with my
digi-pack and webpage to fit in with my video a bit more?
I then asked them to fill that in online, i then gave .................................................................................................
them a print feedback sheet to say about my digi- .................................................................................................
pack and webpage just a couple of questions too
see if they thought that it all fit in together.

7. The Feedback from Final Questionnaires.
I asked the online survey to rate me out of 5.
-Everyone who did the survey online rated it on enjoyment of 5/5 which is brilliant to know that my
audience enjoy the music video and that all of the hard work has paid off.
-The scores i got back for if the video fitting in with the song and the genre was mainly all 5/5 and i
had 2 people say 4/5, this is also excellent feedback as most of them believe my music video
housestyle fits in perfectly with the song which means that all the audience research i did has
worked.
- The scores for the lighting were mainly 4/5 and only a couple 3/5, i believe this is perfectly
understandable as some of the places where i filmed were dull and there was no chance of getting it
to the standard I wanted, it was very poor and the cameras we used didn’t give it any justice.
However when i filmed inside the drama studio and hall and had the lights i believed this worked
and thats the reasons why i have 4’s.
- The feedback i got for my camera skills was also mainly 4/5 with a couple of 5/5s and only one
person said 3/5. I was very pleased with this as i knew my camera angles where steady and i made
sure that everyone was perfect with no wobbles.
-The feedback i got from my editing skills was mainly all 4/5 and 3 said 5/5. this is also great
feedback as i found the editing process very difficult compared to the rest and i wanted everything
to be bang on the beat and not a the tiniest bit out of sync. This took the most amount of time and
perseverance and looking at my feedback it all paid off.

8. The Feedback from Final Questionnaires – Continued
- the scores i received back from the costume and make-up control was all 5/5. I am so pleased with this
feedback as i really studied hard to get the perfect costumes and made sure that everything was how i
imagined and how my audience imagined, keeping the element of Beyoncé’s glam and the mood board
worked.
- Most people described my video in one word as ‘bubbly’ and ‘flirtatious’ (two top ones) other people said
‘happy’ ‘fun’ ‘enjoyable’ ‘Beyoncé like’ which is all very good feedback as these are the moods i wanted to
get across to my audience.
- Out of the multiple choice of which my artist was most like they all chose ‘Beyoncé’ this is good feedback
as it shows that i have studied my inspiration enough to make it one of my own and the audience feedback
has helped me to develop them ideas of Beyoncé favourite conventions even further.
- Everyone who did the questionnaire also said that ‘Yes’ my video would fit in with the media/market of
music videos today. This means i have competed the task of creating a new modern, upbeat music video
that makes me feel more of a media producer then part of Beyoncés audience.
Digipack and Webpage.
- After seeing my video everyone on print agreed that my webpage and digi-pack fit in as one big brand
identity as i have used the same colours and same funkiness and edginess that my video gives.
- They also all agreed that it looks like a webpage and digi-pack of today and it would look good on the shelf
and stand out. They also said that the price of £6.99 is a good price as them as my target audience would
pay that.
-Finally, the only thing that they said i could of done differently so it all would fit in together that little bit
more is make the website that little bit more glam and edgy by maybe adding the outdoor location on there
to promote the album a bit more. I have taken this feedback into consideration and completely agree.

9. My final opinion on the Audience Feedback
On a whole, from this feedback that i have gathered throughout the process of making my video and the
other texts, i think it has been a success. I have gained more high scores on my questionnaire then i could
of every imagined and the response i got from my audience is the best feeling ever to know that your work
has made them happy. I am happy with my overall finished and final texts – my video, digipack and
webpage.
However, if i could do it a again i would maybe make some slight changes, for example i would change
where i had my dancers as the boards would not come together and there was a slight gap in the middle
which really annoys me. Also if we had more time and better equipment i would make my video more
dramatic, maybe using a green screen to create different locations and better effects like when she blows a
kiss to actually have a kiss mark on the screen and then fads off. However, because we didnt have that i
believe my video is the best it can possibly be.