This document discusses the font choices made for different elements of a magazine design. For the cover page headline, a sans serif font called 'mixtapeMike_TRAIL' was used to appear informal for the 16-18 year old target audience. On the cover advertorial, the square font 'Haettenschweiler' was used to stand out and be noticed. For the small text of the contents page index, the clear font 'Abadi MT Condensed Extra Bold' was chosen. Throughout the magazine, the sans serif font 'Marker Felt' was generally used for body text to appear clear and informal for readers.

1. FONT ANALYSIS
By Tom Sharman

2. COVER PAGE HEADLINE
• I used ‘mixtapeMike_TRAIL’ font on the cover page’s headline. It’s a sans serif font and
looks really nice. I chose this because it doesn’t look too formal which I want because the
target audience is aged 16-18 year olds. I made it white with a think black stroke to make
the text stand out as I want it to be the first thing that they see on the page other than the
main image.

3. COVER PAGE ADVERTORIAL
• I used the font ‘Haettenschweiler’ for the text on the cover page’s advertorial. This font is
very square and looks very striking. It stands out very nicely which is important for an
advertorial because it needs to be noticed by the customer. I made the text white with a
bold black stroke effect to make the text stand out on the page against the silver banner
behind. This makes the magazine looks very professional.

4. CONTENTS PAGE INDEX
• The font I used for the index on the contents page is ‘Abadi MT Condensed Extra Bold’. I
used this as it is very clear which is needed because the text is so small. Having the text
very clear is essential because if it is unclear then I reader won’t be able to understand
the message which is very important as it describes the articles briefly to the audience.

5. CONTENTS PAGE EDITORS SIGNATURE
• The font used for the contents page’s editorial note signature is ‘Mistral’. It looks very
formal and is like a signature which is how I planned it. I made the signature have this font
because of the style that it is. It looks like a signature and makes the magazine look very
formal. I chose to make the text small to match the other fonts and like it could have
actually been hand written. I made the text black to stand out on the page because of the
green background, the black text is very clear.

6. CONTENTS PAGE INDEX COPY
• The font is used for the contents page editors
note copy was ‘Handwriting – Dakota’. I used this
sans serif font because it looks very informal and
looks hand written. It needs to be in this style like
the editor has actually wrote it instead of it being
typed up. Having the font black makes it stand
out because of the green background. This
makes it noticeable and clear which Is good
because this body of text is small compared to
the page.

7. CONTENTS PAGE EDITORIAL SIGN OFF
• The font I used for the content’s page editorial sign off at the end of the copy was
‘Impact’. I chose this font because it is very bold and solid. It stands out which is essential
as it titles the editor and there position in the magazine. I chose to make the text black
because it contrasts with the green background and stands out. Its very clear so the
audience can see the text easily as it is quite small compared to other text on the
contents page.

8. CONTENTS PAGE TITLE
• I used the ‘MixtapeMike_TRAIL’ on the title (Contents Page) and on the main headline
(Cover Page). I decided to use the font on the contents page title because I feel it looks
really nice and quite teenage. This would appeal to the audience because the text is sans
serif and therefore informal. It is also very large and is the largest text on the content’s
page. This is because it titles the page and gives it a purpose. I lowered the opacity of the
text because I felt it stood out too much and was too bright compared to other the rest of
the page. I made the text have a black stroke to make it stand out on the green
background.

9. MASTHEAD
• For the Masthead on the cover page I used the font ‘Pricetown LET’. It looks very bold
and stands out on the page. This is good because it needs to stand out because the
audience needs to easily see the masthead and will associate the masthead with the
magazine. The colours of the masthead are primary colours and these are the colours of
my house style on the magazine. I made the text have a bold black stroke to make the
font stand out more on the page. I added a picture onto the text and lowered the opacity.
This gives the masthead texture and looks very professional. I made the main image be in
front of the DARE masthead to make the main story more important than the magazine
itself.

10. COPY
• The font used for most of the titles, headings and copy on the cover page and contents
page use the font ‘Marker Felt’. This is an informal font that is sans serif. This is used
often because being sans serif and informal helps meets the magazines target audience.
It is also very clear which is good because often the text used for the body of the contents
page is very small. Having the font clear allows the reader to easily see the font even if it
is small on the page.