Slides from my keynote speech "TED(X), PechaKucha & Co - The power of the short speech in science communication"

1. TED(x),
PechaKucha
&
Co.:
The
Power
of
the
Short
Speech
in
Science
Communica>on
Lars
Sudmann
mail@lars-­‐sudmann.com
TwiEer:
@larssudmann
!

2. Overview
of
key
findings
• Par>cipa>on
provides
posi>ve
exposure
for
the
company
• Good
Public
Rela>ons
• Educate
the
community
• Par>cipa>on
builds
a
stronger
work
force
• Technical
&
non
technical
development
• Enhances
personal
networking
• ACME’s
ac>vi>es
provide
input
in
shaping
policy
&
developing
standards

3. An
average
mee>ng

4. Understandable
Essen-als
Core
Message
Not
boring
Simple
Easy
Main
facts
Streamline
Clarity
Link
the
dots

5. www.futureatlas.com

6. ://www.flickr.com/photos/bernhardtsoccer
://www.flickr.com/photos/bernhardtsoccer

8. q

9. My personal
thoughts &
experiences
@larssudmann
!

11. 18 minutes

13. “It’s long enough to be
serious but short enough to
hold people’s attention.”
Chris Anderson

14. 3 minutes
6 minutes
9 minutes
12 minutes
18 minutes

15. Your favorite
TED(x) talk?

16. Lars Sudmann
@ PK Maastricht

17. Falling Walls

18. TED is bad!

19. TED(x) & Co.
are re-setting
expectations

20. Presence
Rhetorical
devices
Structured
Not
nervous
Confident
Body
Language
Hands
Gestures
Great
slides

21. B. + D. Joubert!
Source: TED.com – for demonstration purposes!

22. Write down
your objective
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!

23. Distill your 3
key messages

25. Delivery “Pecha
Kucha Style”
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!

26. Lars Sudmann
@ PK Maastricht

27. 15 seconds per
key message

28. Now fill it with
H, H, H & H
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!

29. #1 Head
@larssudmann
!

30. ://www.flickr.com/photos/bernhardtsoccer
://www.flickr.com/photos/bernhardtsoccer

31. Build up complex
data/models
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!

32. Clay Shirky
Quelle: TED.com – für Demonstrationszwecke!

33. Analogies
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34. Key facts
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35. #2 Heart
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!

36. Connect via
(internal)
questions
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!

39. What is
personal is
universal
@larssudmann
!

40.
Once
upon
a
>me
there
was_____________
Every
day____________________________
One
day_____________________________
Because
of
that_______________________
Because
of
that_______________________
Un>l
finally___________________________
Pixar Model

41. Develop the
story with
your listeners
@larssudmann
!

42. Andrew McAfee
Source: TED.com – for demonstration purposes!

43. #3 Humor
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!

45. Laughs per minute
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!

46. ∅
laughs
top
3’
talks:
1.6
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!

47. Dance with data
@larssudmann
!

48. Hans Rosling
Source: TED.com – for demonstration purposes!

49.
Head,
e.g.
via
dancing
with
data
Heart,
e.g
via
personal
stories
Humor,
e.g.
via
breaking
a
paEern
@larssudmann
!

50. #4 Heavy Duty
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!

51. The TED speaker
commandments
@larssudmann
!

52. The TED Commandments
These 10 tips are given to all TED Conference speakers as they prepare their TEDTalks.
They will help your TEDx speakers craft talks that will have a profound impact on your
audience.
1. Dream big. Strive to create the best talk you have ever given. Reveal something never
seen before. Do something the audience will remember forever. Share an idea that
could change the world.
2. Show us the real you. Share your passions, your dreams ... and also your fears. Be
vulnerable. Speak of failure as well as success.
3. Make the complex plain. Don't try to dazzle intellectually. Don't speak in abstractions.
Explain! Give examples. Tell stories. Be specific.
4. Connect with people's emotions. Make us laugh! Make us cry!
5. Don't flaunt your ego. Don't boast. It's the surest way to switch everyone off.
6. No selling from the stage! Unless we have specifically asked you to, do not talk about
your company or organization. And don't even think about pitching your products or
services or asking for funding from stage.
7. Feel free to comment on other speakers' talks, to praise or to criticize. Controversy
energizes! Enthusiastic endorsement is powerful!
8. Don't read your talk. Notes are fine. But if the choice is between reading or rambling,
then read!
9. End your talk on time. Doing otherwise is to steal time from the people that follow you.
We won't allow it.
10. Rehearse your talk in front of a trusted friend ... for timing, for clarity, for impact.
Source: TED material for TEDx speaker!

53. 1. Dream big. Strive to
create the best talk you have
ever given. Reveal something
never seen before. Do
something the audience will
remember forever. Share an
idea that could change the
world.
Source: TED material for TEDx speaker!

54. Dream big
Source: TED material for TEDx speaker!

55.
Head,
e.g.
via
dancing
with
data
Heart,
e.g
via
personal
stories
Humor,
e.g.
via
breaking
a
paEern
Heavy
Duty,
e.g.
dream
big

56. Flickr/sk8geek

57. Joe Smith!
Source: TED.com – for demonstration purposes!

58. TED(x),
PechaKucha
&
Co.
Transform
your
events
in
seconds
Lars
Sudmann
mail@lars-­‐sudmann.com
TwiEer:
@larssudmann
!