Yael Kochman, Teradata Mobile CoE's Content Marketing Manager, was invited to speak at a marketing event about increasing engagement with content. She gave a handful of tips, from storytelling to customer experience and even shared some helpful tools.

1. 21 Ways & Tools to Engage With Content
Yael Kochman

2. 2 @yaelkochman @TD_mobile
Source: http://www.digitalbuzzblog.com/infographic-24-
hours-on-the-internet/

3. How Can You Stand Out?

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Content
Tools
Visual
& UX
@yaelkochman @TD_mobile

5. Content

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1. Work Hard on Your Titles
80% of your readers will not get past the title… make this # smaller:
• Come up with at least 20 different titles before you choose the one you go with
• Use numbers in the title – cheesy, but works
• Use negative words when possible
• Keep them short – up to 6 words is ideal (according to KissMatrics)
Tools to help you craft your title:
@yaelkochman @TD_mobile

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2. Speak Their Language
Who are you speaking to? Men? Women? What age they are? What interests them? What are
they looking for?
Are they Managers? C-level executives? Entry-level colleagues?
@yaelkochman @TD_mobile

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3. Be Conversational
Brooke Ballared, B Squered Media
@yaelkochman @TD_mobile

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4. Tell a Story
@yaelkochman @TD_mobile

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5. What’s In It For Me?
People’s attention spans are too short. There’s so much more to do, to read, and to learn.
Make sure your readers understand the value of your content: what’s in it for them in the first 1-2
paragraphs of your post, or they’re gone.
Hubspot
@yaelkochman @TD_mobile

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6. Deliver
• Provide real value
• Deliver (at least) what was promised
• Add new information
Oh no, another clickbait!
@yaelkochman @TD_mobile

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7. Involve Your Audience
@yaelkochman @TD_mobile

13. Visual & UX

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8. Use Images That Connect
‘I will not use another stock image until the end of the year.’
Shirley Pattison, Imonomy
@yaelkochman @TD_mobile

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9. Give Them a Break (Or Breaks..)
• Add subtitles, images and
interactive sections as much as
possible to break the text and let
their eyes rest
• Tip1: Insert click-to-tweets
Bad Example…
• Tip 2: Use different styling for
quotes or key takeaways
@yaelkochman @TD_mobile

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10. Make it Easy on Them to Read
• Clear, big enough font
• Light background
• As little destructions as possible (ads, keyword cloud)
• Easy Navigation
• Use bullets and numbered lists when possible
• Don’t align to both sides!
Bad Example…
@yaelkochman @TD_mobile

17. Tools

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11. Roojoom
@yaelkochman @TD_mobile

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12. QZZR
Also check out: Playbuzz, SnapApp, Contest Factory
@yaelkochman @TD_mobile

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13. ThingLink
@yaelkochman @TD_mobile

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14. TypeForm
@yaelkochman @TD_mobile

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15. Infogr.am
@yaelkochman @TD_mobile

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16. Statsilk
@yaelkochman @TD_mobile

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17. Knovio
@yaelkochman @TD_mobile

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18. WeVideo
@yaelkochman @TD_mobile

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More:
19. Gifmaker – add images to create a GIF
20. Gif Optimizer - add text, crop and resize any image, including GIFs
21. ScreenToGif - Record your screen and save directly to a gif looped
animation.
@yaelkochman @TD_mobile

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10. Roojoom
@yaelkochman @TD_mobile

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