@danfarkas
#FPRA
What will you learn in 45
minutes?
• How should we think about multimedia
storytelling?
• What are common storytelling
com...
Questions I promise
to answer
• What about lighting?
• What kind of camera should I use?
• What about outsourcing editing?...
How do we manage this?
I’m not sure either…
How should we think
about multimedia
storytelling?
• We think about process first and content
second.
• Please stop.
• Con...
Let’s cut to the chase
already
5 Up 5 Down
Eyes Hitchcock
Pace Face
Natural Sound Canned Sound
Reaction Action
Going Home ...
What can this eye teach you
about multimedia storytelling?
Wide, medium, tight and really tight.
Shoot and move.
• Pans = Bad
• Zooms= Worse
• Remember your audience.
• Remember the...
But hitchcock used pans
and zooms.
5 Practical tips to
help your clients
• If you’re filming it yourself, map out what
you think you need.
• Remember wide, m...
What can jerry seinfeld teach you
about multimedia storytelling?
Gigli is 47 minutes shorter than
pulp fiction
Statement that might get @danfarkas
in trouble, but I believe it so here it
goes….
• We overthink time.
• The key to good ...
The face can kill pace
4 Practical tips to
help your clients
• You really should edit every 3-5 seconds.
• This could mean more graphics.
• This ...
What can this bird teach you about
social storytelling?
7 Practical tips to
help your clients
• Natural Sound creates pacing.
• You should always be filming primary audio.
• This...
What can floyd mayweather teach you
about social storytelling?
Life is about reaction.
Capture the moment.
Capturing the moment means
writing less.
4 Practical tips to
help your clients
• Anticipate the reaction.
• A great reaction goes beyond the brand.
• Be prepared f...
What can neil diamond teach you
about social storytelling?
5 Practical tips to
help your clients
• If the moment is great, you can break all the
rules I just mentioned.
• Great mome...
How can this all work?
How can you make this work?
The farkas five
• Storyboard your vision. What should this look
like?
• The better the moment,...
Questions I always get
and wanted to answer
• Ideally, the person shooting your video is the
person who should edit your v...
What do I hope you
learned in 45
minutes?
• How should we think about multimedia
storytelling? Content > Process
• The mor...
So now what?
• @danfarkas
• farkasd@ohio.edu
• (614) 668-8921
• http://www.slideshare.net/
danFarkas1975
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5 up 5 down: Keys For Successful Social Storytelling

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From the FRPA Conference on August 12, 2014

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5 up 5 down: Keys For Successful Social Storytelling

  1. 1. @danfarkas #FPRA
  2. 2. What will you learn in 45 minutes? • How should we think about multimedia storytelling? • What are common storytelling components we need to abandon? • How can you take this information and immediately apply it to your clients?
  3. 3. Questions I promise to answer • What about lighting? • What kind of camera should I use? • What about outsourcing editing? • What about stock footage?
  4. 4. How do we manage this? I’m not sure either…
  5. 5. How should we think about multimedia storytelling? • We think about process first and content second. • Please stop. • Content > Process • Content > Process • It’s such a big deal t I typed it twice. Tweet Friendly Tip: Great multimedia storytellers think about content first. The content helps take care of process. #FPRA
  6. 6. Let’s cut to the chase already 5 Up 5 Down Eyes Hitchcock Pace Face Natural Sound Canned Sound Reaction Action Going Home Riding The Viral Wave
  7. 7. What can this eye teach you about multimedia storytelling?
  8. 8. Wide, medium, tight and really tight. Shoot and move. • Pans = Bad • Zooms= Worse • Remember your audience. • Remember they have remotes. Tweet Your Friends: The moment you jar the human eye, people look away. Great visual mirrors how the human eye works. #FPRA
  9. 9. But hitchcock used pans and zooms.
  10. 10. 5 Practical tips to help your clients • If you’re filming it yourself, map out what you think you need. • Remember wide, medium, tight, really tight. It’s catchy. • If you’re working with a vendor, discuss your expectations. • Look for a tripod in the field. • No tripod=problem.
  11. 11. What can jerry seinfeld teach you about multimedia storytelling?
  12. 12. Gigli is 47 minutes shorter than pulp fiction
  13. 13. Statement that might get @danfarkas in trouble, but I believe it so here it goes…. • We overthink time. • The key to good writing is brevity. Be concise and thorough. • We forget to bring thorough along for the ride. • A one-minute video can still stink. #FPRA @danfarkas
  14. 14. The face can kill pace
  15. 15. 4 Practical tips to help your clients • You really should edit every 3-5 seconds. • This could mean more graphics. • This probably means filming more footage. • This definitely means budgeting more time and money for the edit bay. #FPRA @danfarkas
  16. 16. What can this bird teach you about social storytelling?
  17. 17. 7 Practical tips to help your clients • Natural Sound creates pacing. • You should always be filming primary audio. • This means investing in a wireless mic. • This means logging every frame of video. • This requires more front end editing. • You make it up on the back end and revision. • Budget accordingly. #FPRA @danfarkas
  18. 18. What can floyd mayweather teach you about social storytelling?
  19. 19. Life is about reaction. Capture the moment.
  20. 20. Capturing the moment means writing less.
  21. 21. 4 Practical tips to help your clients • Anticipate the reaction. • A great reaction goes beyond the brand. • Be prepared for the reaction during the filming. • The video and audio are equally important. #FPRA @danfarkas
  22. 22. What can neil diamond teach you about social storytelling?
  23. 23. 5 Practical tips to help your clients • If the moment is great, you can break all the rules I just mentioned. • Great moments and what your clients think are great moments are often two different things. • We have to fight for research to find the best story. This is why I teach PR in a journalism school. • Great stories reach the right audience. • Viral isn’t a strategy. #FPRA @danfarkas
  24. 24. How can this all work?
  25. 25. How can you make this work? The farkas five • Storyboard your vision. What should this look like? • The better the moment, the more wiggle room for imperfect technology. • If you don’t know if you have a wow moment, you don’t have a wow moment. • Quality audio isn’t optional. Invest in a good wireless mic. • If the moment isn’t great, invest in people and technology to make it great.
  26. 26. Questions I always get and wanted to answer • Ideally, the person shooting your video is the person who should edit your video. • HD isn’t a full-proof solution to video problems. You can still take terrible photos with a $1,000 camera. Invest in good audio solutions. • Lighting is important, but don’t overthink it. • Stock footage works with graphics. Making graphics for talking heads is easier than people make it out to be. #FPRA @danfarkas
  27. 27. What do I hope you learned in 45 minutes? • How should we think about multimedia storytelling? Content > Process • The more we invest in people and pacing, the better our stories. • How can you use one of these ideas to help tell a client’s story next week? #FPRA @danfarkas
  28. 28. So now what? • @danfarkas • farkasd@ohio.edu • (614) 668-8921 • http://www.slideshare.net/ danFarkas1975

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