Emily Eagle: "Can’t Rewind: Radio and Retail" Enterprise Experience 2019 • June 3-4, 2019 • San Francisco, CA, USA http://www.enterpriseexperience.net

1. Can’t Rewind
Telling Stories in Radio & Retail
Emily Eagle
Enterprise Experience 2019

3. A story

4. about telling
stories

5. and about how
those stories led to
the stories I tell now.

6. A story
about telling stories
and about how
those stories led to
the stories I tell now.

7. A story
about telling stories
and about how
those stories led to
the stories I tell now.
public radio

8. my journey
to UX
A story
about telling stories
and about how
those stories led to
the stories I tell now.

9. enterprise
product
design
A story
about telling stories
and about how
those stories led to
the stories I tell now.

11. story

13. who

14. who
what

15. who
what
when

16. who
what
when
where

17. who
what
when
where
how

18. who
what
when
where
how why

19. why

20. Learning
about people
overcoming
obstacles
why

22. Listening can push us beyond
empathy to respect and reflection.

25. Why do you do the
work you do?

26. Why do you
stay?

27. What about this
work connects to
what you value?

32. Excerpt from “Sauti, My Voice”
Produced by Emily Eagle for the
Salt Center for Documentary
Studies, 2008

34. Listening to stories can inspire us
to help others and to face our
own challenges.

35. Through telling stories, we can
solve problems and understand
ourselves better.

37. Stories can be a tool for
understanding while you’re in the
middle of them.

40. 29

45. “Kung-Fu Grannies” Emily Wong,
World Vision Report, 2010.
Photo credit: Newsner

46. My job was to help these voices
come in loud and clear.

48. Hone in on the essentials

49. Hone in on the essentials
Learn about people and ideas

50. Hone in on the essentials
Learn about people and ideas
Make an impact from behind the scenes

51. Hone in on the essentials
Learn about people and ideas
Make an impact from behind the scenes
Listen to people overcome obstacles

52. Hone in on the essentials
Learn about people and ideas
Make an impact from behind the scenes
Listen to people overcome obstacles
Magic

57. What do you do when
you lose your dream job?

60. We can’t rewind.

65. All obstacles are
invitations to grow.

72. It became easier to feel like I
belonged when I heard their
stories.

75. Who has helped you
imagine a new way
forward?

76. You could give someone
the permission they need
to go down a new path.

79. Honing in on the essentials

80. Honing in on the essentials
Learning about people and ideas

81. Honing in on the essentials
Learning about people and ideas
Making an impact from behind the scenes

82. Honing in on the essentials
Learning about people and ideas
Making an impact from behind the scenes
Listening to people overcome obstacles

83. Honing in on the essentials
Learning about people and ideas
Making an impact from behind the scenes
Listening to people overcome obstacles
x100 in
enterprise

85. Magic

89. Set
the scene

90. Set
the scene
Connect
the dots

91. Set
the scene
Connect
the dots
Murder your
darlings

93. Setting the scene

94. Home
Playing with siblings,
helping brother with
homework
(some English, some
Swahili)
Setting the scene

95. Home
Playing with siblings,
helping brother with
homework
(some English, some
Swahili)
School
Class bell, paper shuffling
(English)
Setting the scene

96. Home
Playing with siblings,
helping brother with
homework
(some English, some
Swahili)
School
Class bell, paper shuffling
(English)
Friend’s
house
Laughing, playing music
(Kinyarwanda)
Setting the scene

97. Home
Playing with siblings,
helping brother with
homework
(some English, some
Swahili)
School
Class bell, paper shuffling
(English)
Friend’s
house
Laughing, playing music
(Kinyarwanda)
Church
Singing, praying
(French and Swahili)
Setting the scene

98. Setting the context

99. Shipping &
Receiving
Setting the context

100. Shipping &
Receiving
On the sales
floor
Setting the context

101. Shipping &
Receiving
On the sales
floor
Consolidation
Hub
Setting the context

102. Shipping &
Receiving
On the sales
floor
Consolidation
Hub
Order Pickup
Setting the context

103. Connect the dots

104. Connect the dots

106. Murder your darlings

108. What have you
brought with you?

114. Leslie Brown
Nordstrom
Product Manager
40 years of service!

121. In the retelling,
we honed in on
what needed to
be fixed.

122. When we work out the story together,
the way around the obstacle is more
likely to become clear.

124. Enterprise software itself can
be an obstacle for users to
overcome.

126. Every workaround is a story of
somebody overcoming an
obstacle, no matter how small.

130. Curiosity

131. DriveCuriosity

132. Drive EmpathyCuriosity

133. Drive Empathy RespectCuriosity

135. Listening to stories can inspire us
to help others and to face our
own challenges.

137. We can use stories to connect, to
solve problems, and reflect on
how we’ve changed.

139. We have the opportunity to
transform an obstacle into a tool
for success and empowerment.

141. What obstacles are
you overcoming?

142. What obstacles are
you helping people
overcome?

144. When you’re talking, it’s
easier to learn
something new.
But if you’re shy and
you don’t talk to
anybody, you’re not
going to learn anything.

145. When you’re talking, it’s
easier to learn
something new.
But if you’re shy and
you don’t talk to
anybody, you’re not
going to learn anything.

147. Thank you.

148. Thank you.
“Sauti, My Voice” Emily Eagle, Salt Center for Documentary Studies, 2008 https://bit.ly/2XhAkkR
Photo credit: Daniella Runyambo.
“Kung Fu Grannies” Emily Wong, World Vision Report, 2010 https://bit.ly/30TjeMx
Photo credit: Newsner, https://bit.ly/2QyoiRx
Interview with Leslie Brown, April 2019.

149. Thank you.
“Sauti, My Voice” Emily Eagle, Salt Center for Documentary Studies, 2008 https://bit.ly/2XhAkkR
Photo credit: Daniella Runyambo.
“Kung Fu Grannies” Emily Wong, World Vision Report, 2010 https://bit.ly/30TjeMx
Photo credit: Newsner, https://bit.ly/2QyoiRx
Interview with Leslie Brown, April 2019.
Emily Eagle
@emilyeagle_eye
Enterprise Experience 2019