Key Points Covered in the Webinar The “killer app” for generating leads and clients online. How to make it easy for clients to contact you. Techniques to rank high in search engine results. Capitalizing on mobile marketing, especially because Google favors mobile-friendly site. Giving “social proof” that convinces clients to retain you. Getting good reviews on sites like Google+, Yelp and PersonalInjury.com Boosting search results by earning links from other sites. Dan Jaffe, the CEO of LawLytics Legal Marketing discussed several methods to increase conversions and engage visitors. Larry Bodine — marketer, attorney and Editor of The National Trial Lawyers Website — moderated the program.

1. Dan Jaffe, Esq. &
Larry Bodine, Esq.
May 20, 2015
How Do
Attorneys
Get Clients
Online?
Presented by The National Trial Lawyers

2. Editor in Chief
• The National Trial Lawyers
• PersonalInjury.com
LarryBodineNow@Gmail.com
Bit.ly/LawBlogGuru
520.577.9759
Dan Jaffe, presenter Larry Bodine, moderator
Bit.ly/LawBlogGuru
CEO and Founder
• LawLytics Legal Marketing
Dan@lawlytics.com
800-713-0161 ext. 700
www.lawlytics.com

3. 1. The “killer app” – the most effective online
marketing approach.
2. Ranking high in search engine results.
3. Earning links from other sites.
4. How to make it easy for clients to contact you.
5. “Social proof” -- convinces clients to retain you.
6. Capitalizing on mobile marketing.
7. What directories and ranking sites can do for
you.
7 Key Points Covered Today

4. Internet is #1 way clients “check out” lawyers

5. Ranking
High in
Search
Results Paid Listing
Paid Listing
Organic Result

6. More Frequent Blogging = More Leads – Hubspot, April 2015
99% of all private practice law firms have between 1 and 10
lawyers.
• 11+ or more blog posts per month have 3X more traffic than
companies publishing 0 - 1 monthly posts
– 2X as much traffic as those publishing 2 - 5 monthly posts.
Blogging is the “killer app”
• 11+ blog posts per month generated
almost 2X as many leads as
companies that published 6 - 10 blog
posts per month.

7. Frequent
Blog
Posts
» Updated 2-3 times
per week
» The more you
blog, the more
clients you get
–Hubspot 2012
» Best length: 300 –
400 words

8. Getting your visitors to do what you
want them to do:
• Register for your CLE or webinar
• Sign up for your newsletter
• Download a whitepaper
• Fill out a contact form
• Call or email your firm.
Website should present the opportunity
to generate leads close sales.
What is a Conversion?

9. Free download
- best way to get
a visitor’s email
address

10. Make it easy for
clients to contact
you.

11. Chat feature

14. Social Proof

15. Social Proof

16. Getting
links from
other sites:
Directories
& ranking
sites

17. Getting
links from
other sites:
Directories
& ranking
sites

18. 45% of law firm traffic
comes from mobile devices
-- LawLytics.com, April 2014
Survey of 733,346 law firm website
visits
60% of all Google
searches are now
performed on mobile
devices
-- Comscore, 2014
Mobile Marketing

19. Unfriendly! Mobile friendly

20. • Start blogging 3X per week
• Make your website mobile-friendly
• Get active on social media
• Set a discipline schedule
• Give the audience what they want
Next steps

21. http://university.lawlytics.com

22. Dan Jaffe, Esq. &
Larry Bodine, Esq.
The National Trial
Lawyers
May 20, 2015
QUESTIONS:
How Do
Attorneys Get
Clients Online?
To Contact Dan Jaffe:
http://bit.ly/GetDan