Key Points Covered in the Webinar The “killer app” for generating leads and clients online. How to make it easy for clients to contact you. Techniques to rank high in search engine results. Capitalizing on mobile marketing, especially because Google favors mobile-friendly site. Giving “social proof” that convinces clients to retain you. Getting good reviews on sites like Google+, Yelp and PersonalInjury.com Boosting search results by earning links from other sites. Dan Jaffe, the CEO of LawLytics Legal Marketing discussed several methods to increase conversions and engage visitors. Larry Bodine — marketer, attorney and Editor of The National Trial Lawyers Website — moderated the program.