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Dan Jaffe, Esq. &
Larry Bodine, Esq.
May 20, 2015
How Do
Attorneys
Get Clients
Online?
Presented by The National Trial Lawyers
Editor in Chief
• The National Trial Lawyers
• PersonalInjury.com
LarryBodineNow@Gmail.com
Bit.ly/LawBlogGuru
520.577.9759
Dan Jaffe, presenter Larry Bodine, moderator
Bit.ly/LawBlogGuru
CEO and Founder
• LawLytics Legal Marketing
Dan@lawlytics.com
800-713-0161 ext. 700
www.lawlytics.com
1. The “killer app” – the most effective online
marketing approach.
2. Ranking high in search engine results.
3. Earning links from other sites.
4. How to make it easy for clients to contact you.
5. “Social proof” -- convinces clients to retain you.
6. Capitalizing on mobile marketing.
7. What directories and ranking sites can do for
you.
7 Key Points Covered Today
Internet is #1 way clients “check out” lawyers
Ranking
High in
Search
Results Paid Listing
Paid Listing
Organic Result
More Frequent Blogging = More Leads – Hubspot, April 2015
99% of all private practice law firms have between 1 and 10
lawyers.
• 11+ or more blog posts per month have 3X more traffic than
companies publishing 0 - 1 monthly posts
– 2X as much traffic as those publishing 2 - 5 monthly posts.
Blogging is the “killer app”
• 11+ blog posts per month generated
almost 2X as many leads as
companies that published 6 - 10 blog
posts per month.
Frequent
Blog
Posts
» Updated 2-3 times
per week
» The more you
blog, the more
clients you get
–Hubspot 2012
» Best length: 300 –
400 words
Getting your visitors to do what you
want them to do:
• Register for your CLE or webinar
• Sign up for your newsletter
• Download a whitepaper
• Fill out a contact form
• Call or email your firm.
Website should present the opportunity
to generate leads close sales.
What is a Conversion?
Free download
- best way to get
a visitor’s email
address
Make it easy for
clients to contact
you.
Chat feature
Social Proof
Social Proof
Getting
links from
other sites:
Directories
& ranking
sites
Getting
links from
other sites:
Directories
& ranking
sites
45% of law firm traffic
comes from mobile devices
-- LawLytics.com, April 2014
Survey of 733,346 law firm website
visits
60% of all Google
searches are now
performed on mobile
devices
-- Comscore, 2014
Mobile Marketing
Unfriendly! Mobile friendly
• Start blogging 3X per week
• Make your website mobile-friendly
• Get active on social media
• Set a discipline schedule
• Give the audience what they want
Next steps
http://university.lawlytics.com
Dan Jaffe, Esq. &
Larry Bodine, Esq.
The National Trial
Lawyers
May 20, 2015
QUESTIONS:
How Do
Attorneys Get
Clients Online?
To Contact Dan Jaffe:
http://bit.ly/GetDan

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How do attorneys get clients online jaffe - bodine - national trial lawyers - 5-20-15

  • 1. Dan Jaffe, Esq. & Larry Bodine, Esq. May 20, 2015 How Do Attorneys Get Clients Online? Presented by The National Trial Lawyers
  • 2. Editor in Chief • The National Trial Lawyers • PersonalInjury.com LarryBodineNow@Gmail.com Bit.ly/LawBlogGuru 520.577.9759 Dan Jaffe, presenter Larry Bodine, moderator Bit.ly/LawBlogGuru CEO and Founder • LawLytics Legal Marketing Dan@lawlytics.com 800-713-0161 ext. 700 www.lawlytics.com
  • 3. 1. The “killer app” – the most effective online marketing approach. 2. Ranking high in search engine results. 3. Earning links from other sites. 4. How to make it easy for clients to contact you. 5. “Social proof” -- convinces clients to retain you. 6. Capitalizing on mobile marketing. 7. What directories and ranking sites can do for you. 7 Key Points Covered Today
  • 4. Internet is #1 way clients “check out” lawyers
  • 5. Ranking High in Search Results Paid Listing Paid Listing Organic Result
  • 6. More Frequent Blogging = More Leads – Hubspot, April 2015 99% of all private practice law firms have between 1 and 10 lawyers. • 11+ or more blog posts per month have 3X more traffic than companies publishing 0 - 1 monthly posts – 2X as much traffic as those publishing 2 - 5 monthly posts. Blogging is the “killer app” • 11+ blog posts per month generated almost 2X as many leads as companies that published 6 - 10 blog posts per month.
  • 7. Frequent Blog Posts » Updated 2-3 times per week » The more you blog, the more clients you get –Hubspot 2012 » Best length: 300 – 400 words
  • 8. Getting your visitors to do what you want them to do: • Register for your CLE or webinar • Sign up for your newsletter • Download a whitepaper • Fill out a contact form • Call or email your firm. Website should present the opportunity to generate leads close sales. What is a Conversion?
  • 9. Free download - best way to get a visitor’s email address
  • 10. Make it easy for clients to contact you.
  • 12.
  • 13.
  • 18. 45% of law firm traffic comes from mobile devices -- LawLytics.com, April 2014 Survey of 733,346 law firm website visits 60% of all Google searches are now performed on mobile devices -- Comscore, 2014 Mobile Marketing
  • 20. • Start blogging 3X per week • Make your website mobile-friendly • Get active on social media • Set a discipline schedule • Give the audience what they want Next steps
  • 22. Dan Jaffe, Esq. & Larry Bodine, Esq. The National Trial Lawyers May 20, 2015 QUESTIONS: How Do Attorneys Get Clients Online? To Contact Dan Jaffe: http://bit.ly/GetDan