Social Media - Brief Overview


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A basic overview for newcomers on Twitter and Linkedin

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  • Introduce who we are and overview of our experience
  • Okay so we have created our account, our campaigns, our ad groups and our ads – no how do we get to the top?? Again for google it is all about relevance. Google has applied relevance to its sponsored listings as well. Now adword campaigns have a quality score. Your quality score is based on how well the ad is written, how relevant and specific the landing page is and how many negative words have been employed. For example if you are a pump manufacturer and your pumps go in manufacturing facilities you want to be found for rotary displacement pumps or centrifugal pumps but you don’t want to be found for well pumps or fuel pumps to for you negative words would be fuel and well.
  • Social Media - Brief Overview

    1. 1. Social Media<br />For<br />Business<br />June 11th, LSHD Advertising<br />Kathy Hokunson<br />Regional Sales Manager<br />
    2. 2. © 2009 Site-Seeker, Inc.<br />The premise of social media marketing and PR is engaging the consumer in conversation in a way that provides mutual benefit.<br />From:<br />Marketing Sherpa<br />2009 Social Media and PR Benchmark Guide<br />
    3. 3. Social Media Sites<br />
    4. 4. Where to Start<br /><ul><li>Don’t get overwhelmed – you don’t need to do it all
    5. 5. Focus on areas where your client and prospects engage
    6. 6. Start simple & make it effective
    7. 7. Once you are comfortable in one, try another</li></li></ul><li>© 2009 Site-Seeker, Inc.<br />Who uses Linkedin & Why?<br /><ul><li>Business professionals
    8. 8. LinkedIn promotes:
    9. 9. business intelligence, business development, and</li></ul> the creation of business relationships<br />
    10. 10. Your Personal Linkedin Profile<br /><ul><li>Create your account
    11. 11. Build your personal online profile
    12. 12. Summarize your professional expertise
    13. 13. Outline your accomplishments
    14. 14. Link to your corporate website
    15. 15. Use the standardized corporate name, not “My Company”
    16. 16. Establish connections
    17. 17. Find people you know who are Linkedin
    18. 18. Invite people you know who are not Linkedin
    19. 19. Request Recommendations
    20. 20. Giving gets
    21. 21. Join relevant groups
    22. 22. Engage in the conversations – be consistent
    23. 23. Update your status regularly to promote events, etc.</li></ul>Kathy Hokunson Linkedin Profile<br />
    24. 24. Your Company’s Linkedin Profile<br /><ul><li>Create your account
    25. 25. Build your corporate online profile
    26. 26. Summarize your company’s expertise
    27. 27. Employees will automatically be connected
    28. 28. Make sure everyone is using same Branded name
    29. 29. A word of caution – monitor your page regularly, currently Linkedin allows any employee to modify the page, we have emailed Linkedin regarding this issue and hope for a change in this dynamic soon</li></ul>Site-Seeker, Inc. Linkedin Corporate Profile<br />
    30. 30. Your Employee’s Linkedin Profiles<br /><ul><li>It is their own personal space so tread lightly
    31. 31. Establish recommendations for your company’s description </li></ul> on their Linkedin profile<br /><ul><li>Ask them to link to your corporate web site and use the standardized corporate name, not “My Company”
    32. 32. Ask them to link to your corporate Linkedin</li></li></ul><li>Promoting Linkedin<br /><ul><li>Establish a standard corporate email signature for use by all employees and make sure it includes a link to the corporate linked in page</li></ul>Levi SpiresBusiness ManagerSite-Seeker, Inc. 369 Seneca TurnpikeNew Hartford, NY 13413Phone: (315) 732-9281 ext. 20<br />Cell: (315) 558-9134Fax: (315)* Magnifying Your Internet Presence *<br />Follow us on Twitter | LinkedIn | Facebook<br />
    33. 33. <ul><li>Manage your public and professional profile like a resume
    34. 34. Make self-introductions to potential clients, service providers, & colleagues
    35. 35. Collaborate and share/network services
    36. 36. Find and advertise business opportunities via potential business partners
    37. 37. Job search and create sales leads
    38. 38. Recruit the best talent for your company</li></li></ul><li>Twitter is a free social networking and <br />micro-blogging service that enables its users to send and read other users&apos; updates known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the user&apos;s profile page and delivered to other users who have subscribed to them <br />(known as followers).<br />From:<br />Wikipedia<br />
    39. 39. Tweetdeck to Manage Your Twitter Community<br />
    40. 40. 2<br />4<br />3<br />1<br />Automatic<br />Promotional<br />Informational<br />Personal<br />„Fresh bread just out of oven now“<br />„What has your attention?“(„What are you doing?“)<br />„What are you missing?“<br />„What‘s the latest news (about that company)?“<br />Business Uses <br />Business Uses <br />Business Uses <br />Business Uses<br /><ul><li>PR / Corporate communications
    41. 41. Demonstrate expertise by sharing knowledge
    42. 42. Data Push and Automated Interaction with Customers / Customer Systems
    43. 43. Channel for new form of promotion
    44. 44. Organise / Promote Events
    45. 45. Monitoring & Customer Service
    46. 46. Market research
    47. 47. Emotional bondB2C, B2E, E2E</li></ul>Types of Twitter Communication<br />
    48. 48. We asked a question . . . .<br />We got an answer . . .<br />
    49. 49. We wanted people to know . . .<br />And it worked !<br />TRAFFIC: 195 Clicks<br />
    50. 50. Twitter Resources & Tools<br /><br /><br /><br /><br />
    51. 51. Recommended Reading<br />Online Reputation Management (ORM)<br /><br />Enquiro Research<br />Marketing to a B2B Technical Buyer<br /><br />
    52. 52. Thank You<br /><br />Kathy Hokunson<br /><br />