The document is a brand style guide presentation for Vandika, a jewelry brand. It includes sections on communicating the brand as quality, style and sophistication. It explores the target audience, proposes an art direction focused on formal and semiformal styles. Several logo concepts are presented before the final logo is revealed. Brand elements like colors, typography and photography style are defined. Guidelines for applying the brand identity to various business collateral like the website, letterhead and business cards are provided.

1. HAROLD BARANDICA MM2201 03/23/2012
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Brand Style Guide Presentation

2. HAROLD BARANDICA MM2201 03/23/2012
Table of Contents
Communicating the Vandika Brand
Audience / Demographic Overview
Art Direction
Logo Exploration
Final Logo
Brand Elements
Business Collateral
Web Usage
Application and Product Logos
03
04
05
06
07
11
14
15
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3. HAROLD BARANDICA MM2201 03/23/2012
Communicating the Vandika Brand
Vandika is quality, style, and sophistication
03
Overview
03

4. HAROLD BARANDICA MM2201 03/23/2012
Audience
04
04
Jewelry business owners that buy online
Jewelry lovers
Primary
Secondary

5. HAROLD BARANDICA MM2201 03/23/2012
Art Direction
05
05
Formal (Exitement)
black
white
gray
Blue
Green
Brown
Semiformal (Romance)

6. HAROLD BARANDICA MM2201 03/23/2012
Logo Exploration
06
06
Passion Everyday
Everyday Passion
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Passion Everyday
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Passion Everyday
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7. HAROLD BARANDICA MM2201 03/23/2012 07
Final Vandika Logo
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Monochromatic
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C 75 M 68 Y65 K86
R 9 G 10 B 12
HEX 08090B

8. HAROLD BARANDICA MM2201 03/23/2012 08
C 39 M 65 Y79 K34
R 118 G 76 B 228
HEX 77D35
C 15 M 07 Y07 K0
R 214 G 223 B 228
HEX D6DFE4
C 81 M 48 Y68 K41
R 42 G 78 B 68
HEX 284E43
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Final Vandika Logo
Color
Sharing contemporary living experiences

9. HAROLD BARANDICA MM2201 03/23/2012
03
Possible advertisement campaigns.
Watermark
Final Vandika Logo
09
Opacity 50%
Opacity 30%
Opacity 10%

10. HAROLD BARANDICA MM2201 03/23/2012
Reversed Logo
Scaled Usage
Final Vandika Logo
10
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11. HAROLD BARANDICA MM2201 03/23/2012 11
Brand Elements
Primary Palette
Secondary Palette
CMKY C 15 M 07 Y 07 K 0
RGB R 214 G 223 B 228
HEX D6DFE4
CMKY C 0 M 42 Y 100 K 0
RGB R 250 G 161 B 41
HEX FAC311
CMKY C 39 M 65 Y 79 K 34
RGB R 118 G 76 B 54
HEX 77D35
CMKY C 4 M 100 Y 78 K 1
RGB R 224 G 0 B 62
HEX E5053B
CMKY C 0 M 0 Y 0 K 0
RGB R 255 G 255 B 255
HEX FFFFFF
CMKY C 0 M 0 Y 0 K 0
RGB R 255 G 255 B 255
HEX FFFFFF
CMKY C 81 M 48 Y 68 K 41
RGB R 42 G 78 B 68
HEX 284E43
CMKY C 89 M 29 Y 100 K 17
RGB R 20 G 118 B 57
HEX 137639
CMKY C 75 M 68 Y 65 K 86
RGB R 42 G 78 B 68
HEX 08090B
CMKY C 82 M 39 Y 0 K 0
RGB R 26 G 134 B 199
HEX 0084C9

12. HAROLD BARANDICA MM2201 03/23/2012
Brand Elements
Typography
Body Copy
Web: Average size 11-14pt PowerPoint:
Average size 18-128pt
Subhead Copy
Web: Average size 11-14pt PowerPoint:
Average size 18-128pt
Headline and Bullets
Web: Average size 11-14pt PowerPoint:
Average size 18-128pt
Promotional Slogans
Web: Average size 11-14pt PowerPoint: Average size
Special Campaigns & Logos
Avenir Medium can be used to create logos and
identities for specific services or campaigns.
12
Helvetica Neue Light
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 1 0 $ % & () “ ” ‘ ’
Avenir 65 Medium
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 1 0 $ % & () “ ” ‘ ’
Arial Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 1 0 $ % & () “ ” ‘ ’
Arial Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 1 0 $ % & () “ ” ‘ ’
Arial Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 1 0 $ % & () “ ” ‘ ’

13. HAROLD BARANDICA MM2201 03/23/2012
Brand Elements
Photography and Usage
13

14. HAROLD BARANDICA MM2201 03/23/2012
Business Collateral
03
Letterhead
Business card
Envelope
To: Nick Marokov
6742 Clybourn Ave, Apt 129
North Hollywood, CA 91606
TM
1930 Weepah Way, Los Angeles, CA 90046
TM
Harold E. Barandica
President
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TM
Harold E. Barandica
President
14

15. HAROLD BARANDICA MM2201 03/23/2012
Web Usage
03
Final Wireframe | Home
Image
800 px by 530 px
image
Footer
Main Nav
Shopping cart
159 px by 39 pxSite id
950 px by 724 px
15
Footer
Search Engine
Site made by

16. HAROLD BARANDICA MM2201 03/23/2012
Web Usage
Final Wireframe | Primary
950 px by 724 px
16
Main Nav
Shopping cart
Footer
Search Engine
Site made by
135 px by 440
728 px by 90 px
159 px by 39 pxSite id
Footer

17. HAROLD BARANDICA MM2201 03/23/2012 17
Add To Cart
Web Usage
Final Wireframe | Secondary
950 px by 724 px
Main Nav
Shopping cart
Footer
Search Engine
Site made by
159 px by 39 pxSite id
Footer

18. HAROLD BARANDICA MM2201 03/23/2012
Web Usage
Home
© 2012 Harold E. Barandica. All Rights Reserved
Search the entire site search
About Us Site Map Contact Us
My Account My Wishlist My Cart Checkout Log In
bracelets earrings necklaces rings
TM
18

19. HAROLD BARANDICA MM2201 03/23/2012
Web Usage
Home
Javascript slide show
19
© 2012 Harold E. Barandica. All Rights Reserved
Search the entire site search
About Us Site Map Contact Us
My Account My Wishlist My Cart Checkout Log In
bracelets earrings necklaces rings
TM
© 2012 Harold E. Barandica. All Rights Reserved
Search the entire site search
About Us Site Map Contact Us
My Account My Wishlist My Cart Checkout Log In
bracelets earrings necklaces rings
TM
© 2012 Harold E. Barandica. All Rights Reserved
Search the entire site search
About Us Site Map Contact Us
My Account My Wishlist My Cart Checkout Log In
bracelets earrings necklaces rings
TM

20. HAROLD BARANDICA MM2201 03/23/2012
Primary
© 2012 Harold E. Barandica. All Rights Reserved
Search the entire site search
About Us Site Map Contact Us
Home > bracelets
Bracelets
7 Items (s) Show 9 per page
Sort By position View as: Grid List
14kt Gold Link Bracelet
with Heaven’s Gift Charm
Sterling Silver 1.00 Carat
Diamond Bracelet
3 Carat Diamond 14k Gold
Tennis Bracelet
10K Yellow Gold Charm
Bracelet
14.30 Carat Genuine Aqua-­
marine Eternity
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$125.12 $201.31 $340.50
$105.60 $70.20 $120.20
Sterling Silver Byzantine
Bracelet
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Price
$0.00 -­ $100.00 (1)
$100.00 -­ $200.00 (3)
$200.00 -­ $300.00 (1)
$300.00 -­ $400.00 (1)
Manufacturer
Antiques Art Design (1)
E.I.S. Inc (1)
Easywear Jewelry, INC (1)
JAY ARTS INTERNATIONAL (1)
Nuttelmann International
Enterprises (2)
Material
bronze (1)
gold (3)
silver (2)
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Community Poll
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Magneta
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bracelets earrings necklaces rings
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Web Usage
Bracelets
20

21. HAROLD BARANDICA MM2201 03/23/2012
Web Usage
Secondary
Bracelets
Home > bracelets
Double click on the image to view picture
”Sed ut perspiciatis unde omnis iste natus error sit
voluptatem accusantium doloremque laudantium,
totam rem aperiam, eaque ipsa quae ab illo.
14.30 Carat Genuine Aquamarine Eternity
Sterling Silver Bracelet
QUICK OVERVIEW
Email to Friend
$330.20 Availability in stock
Add to Wishlist
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$125.12
$125.12
$201.31
$340.50 Add To Cart
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MORE VIEWS
Stainless Steel
and Gold Screw
Necklace
10k Choice of
White or Yellow
Gold, February
Birthstone,
Amethyst and
Diamond Ring
Choice of White
or Yellow Gold,
February Birth-­
stone, Amethyst
and Diamond
Ring
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Add to Wishlist
Add to Wishlist
- +
© 2012 Harold E. Barandica. All Rights Reserved
Search the entire site search
About Us Site Map Contact Us
My Account My Wishlist My Cart Checkout Log In
bracelets earrings necklaces rings
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21

22. HAROLD BARANDICA MM2201 03/23/2012
Web Usage
Login
© 2012 Harold E. Barandica. All Rights Reserved
Search the entire site search
About Us Site Map Contact Us
Home > Login
Login or Create an Accoununt
New Customers Registered Customers
If your hace an account with us, please login By creating an account with our store, you will be able to move
through the checkout process faster, store multiple shipping
addresses, view and track your orders in your account and
more.
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Password *
Forgot your Password?
* Required Fields
Create an account Login
My Account My Wishlist My Cart Checkout Log In
bracelets earrings necklaces rings
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22

23. HAROLD BARANDICA MM2201 03/23/2012
Web Usage
Web Icons
23

24. HAROLD BARANDICA MM2201 03/23/2012
Web Usage
Web Banners
Horizontal 728 px by 90 px
24

25. HAROLD BARANDICA MM2201 03/23/2012
Web Usage
Social Media
25

26. HAROLD BARANDICA MM2201 03/23/2012
Web Usage
Computer screen
Home
26

27. HAROLD BARANDICA MM2201 03/23/2012
Application and Product Logos
Packaging
27