These slides were prepared to address the Kentucky SHRM meeting in September 2009 by Founder Dawn Marie Yankeelov of Aspectx in Louisville. She speaks internationally on topics related to technology, marketing, and research.
By Dawn Marie Yankeelov,
President of Aspectx
Sept. 16-18, 2009
Where is the Value in Social
Today’s Online Recruitment Activity
Basic Reference Checking Online
Case Study Scenarios
Using Online Social Media Outlets
According to a new study by Anderson Analytics that
involved 5,000 U.S. social media users:
61% of social media users are under age 35
75% said Facebook was their most valuable
network, 65% cited MySpace
30% said LinkedIn was their most valuable
12% said Twitter was most valuable
32% of male respondents said using social
media for business/career
was a key benefit, 22% for females
Time Stamp: 7/17/09
Almost half the nation’s internet users now
take part in online social networks, such as
Facebook, MySpace, Twitter, and Linked In,
almost twice the rate of a year ago
--The Conference Board; June ‘09
No. 1: Facebook, used by 78% of all
participants in social media
A quarter log in at work
Corporate Information in Career Sections
Retention through Customer Service and
Brand Building; Reputation Mgmt.
Curating, Vetting and Giving Context on
Corporate Career Sites
“It’s a Two-Way Relationship.”
“Reputation is more influential than someone’s
first-quarter sales.”--Brad McCormick, EVP of IS
Digital, Poter Novelli
Increased Employee Engagement or
Both informal and formal communications in
Ex. Candidate says it’s just a stepping stone job
on FB; offer rescinded—problem if it is
heresay—friend of friend
Authenticity of postings—Was it her or him?
Issue: Too much volume from a Tweet, no
sorting through mechanism
Is it a trust network—get to your final short list
Simple Checks from Friends and Connections –
Linked In, Facebook
Ask Candidate to Start Process With Online
Form to Key References
Plaxo Pulse—Constantly Updated Address
Book with contextual info
“People Won’t Lie In Public Via Linked In.”—
Reid Hoffman, Social Recruiting Summit, Google
Checkster career management
tools that include 360 degree
feedback, employee self
assessment and evaluation,
survey-then analytics ,based
on length of relationship and
other factors—This doubles
the reference check.
How are you using Twitter for your own
personal use and to explore how to use this to
drive collaboration inside the company?
How are you using Twitter as a personal
Think ahead 5 years—how will this alter your
Are you engaging the Millennials?
Deloitte LLC found in its 2009 survey that
almost half of respondents said a policy would
not change how they behave online.
New areas of law: Electronic Discovery Thrives
Example. Delta Air Lines Attendant wrote blog as a
diary and posed for photos of a slightly undone
uniform. Delta fired her. Her book is now out:
“Diary of a Dysfunctional Flight Attendant: The
Queen of Sky blog.”
Understand your position vs. competitors
Activity: where do people discuss? How much?
Share of voice
Themes: What are people talking about?
Key influencers: Don’t assume these are static
Be selective in your responses
Whose opinion will travel far & wide?
When do you leave well enough alone?
Proactive vs. reactive
Proactive: influence the spread of ideas
Reactive: correct inaccuracies before they explode
Be corrective & authentic
--From Collective Intellect
--SixDegrees from Dave
--Insourced Employment and Jobs Blog
--Evil HR Lady
--good to know.
Facebook: Dawn Yankeelov
You Tube: search Aspectx or Yankeelov
Also found in Plaxo Pulse, PRSA’s Ning site,
and so forth