The Primer: Solutions in Social Media for HR

1,290 views

Published on

These slides were prepared to address the Kentucky SHRM meeting in September 2009 by Founder Dawn Marie Yankeelov of Aspectx in Louisville. She speaks internationally on topics related to technology, marketing, and research.

Published in: Technology, Business, Career
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,290
On SlideShare
0
From Embeds
0
Number of Embeds
386
Actions
Shares
0
Downloads
18
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

The Primer: Solutions in Social Media for HR

  1. 1. By Dawn Marie Yankeelov, President of Aspectx Sept. 16-18, 2009
  2. 2.  Where is the Value in Social Networking?  Today’s Online Recruitment Activity  Basic Reference Checking Online  Case Study Scenarios  Using Online Social Media Outlets for Research 9/16/2009 2
  3. 3. According to a new study by Anderson Analytics that involved 5,000 U.S. social media users:  61% of social media users are under age 35  75% said Facebook was their most valuable network, 65% cited MySpace  30% said LinkedIn was their most valuable network  12% said Twitter was most valuable  32% of male respondents said using social media for business/career was a key benefit, 22% for females Time Stamp: 7/17/09 9/16/2009 3
  4. 4.  Almost half the nation’s internet users now take part in online social networks, such as Facebook, MySpace, Twitter, and Linked In, almost twice the rate of a year ago  --The Conference Board; June ‘09  No. 1: Facebook, used by 78% of all participants in social media  A quarter log in at work 9/16/2009 4
  5. 5.  Reference Checks  Job postings  Corporate Information in Career Sections  Talent Recruitment  Outreach  Retention through Customer Service and Employee Dialogue  Brand Building; Reputation Mgmt.  Instantaneous Responsiveness 9/16/2009 5
  6. 6.  Curating, Vetting and Giving Context on Corporate Career Sites  “It’s a Two-Way Relationship.”  “Reputation is more influential than someone’s first-quarter sales.”--Brad McCormick, EVP of IS Digital, Poter Novelli  Increased Networking  Increased Employee Engagement or Satisfaction 9/16/2009 6
  7. 7. 9/16/2009 7
  8. 8. 9/16/2009 8
  9. 9. 9/16/2009 9
  10. 10.  Both informal and formal communications in one  Ex. Candidate says it’s just a stepping stone job on FB; offer rescinded—problem if it is heresay—friend of friend  Authenticity of postings—Was it her or him?  Issue: Too much volume from a Tweet, no sorting through mechanism  Is it a trust network—get to your final short list 9/16/2009 10
  11. 11. 9/16/2009 11
  12. 12.  Simple Checks from Friends and Connections – Linked In, Facebook  Ask Candidate to Start Process With Online Form to Key References  Plaxo Pulse—Constantly Updated Address Book with contextual info  “People Won’t Lie In Public Via Linked In.”— Reid Hoffman, Social Recruiting Summit, Google 9/16/2009 12
  13. 13. Checkster career management tools that include 360 degree feedback, employee self assessment and evaluation, pre-hire. Candidates invite-you survey-then analytics ,based on length of relationship and other factors—This doubles the reference check. 9/16/2009 13
  14. 14. 9/16/2009 14
  15. 15. 9/16/2009 15
  16. 16. 9/16/2009 16
  17. 17. 9/16/2009 17
  18. 18. Source: Bayt.com 9/16/2009 18
  19. 19. 9/16/2009 19
  20. 20. 9/16/2009 20
  21. 21. 9/16/2009 21
  22. 22. 9/16/2009 22
  23. 23.  How are you using Twitter for your own personal use and to explore how to use this to drive collaboration inside the company?  How are you using Twitter as a personal learning tool?  Think ahead 5 years—how will this alter your role?  Are you engaging the Millennials? 9/16/2009 23
  24. 24.  Deloitte LLC found in its 2009 survey that almost half of respondents said a policy would not change how they behave online.  New areas of law: Electronic Discovery Thrives  Example. Delta Air Lines Attendant wrote blog as a diary and posed for photos of a slightly undone uniform. Delta fired her. Her book is now out: “Diary of a Dysfunctional Flight Attendant: The Queen of Sky blog.” 9/16/2009 24
  25. 25.  Ecademy  Focus  YorZ  Xing  Plaxo Pulse  Care2  Meetin.org  Ziggs  Recruitingblogs.com 9/16/2009 25
  26. 26. Understand your position vs. competitors  Activity: where do people discuss? How much?  Sentiment  Share of voice  Themes: What are people talking about?  Key influencers: Don’t assume these are static Be selective in your responses  Whose opinion will travel far & wide?  When do you leave well enough alone? Proactive vs. reactive  Proactive: influence the spread of ideas  Reactive: correct inaccuracies before they explode Be corrective & authentic --From Collective Intellect 9/16/2009 26
  27. 27. Suggested:  --CareerHub  --Cheezhead  --SixDegrees from Dave  --Gautam Ghosh  --Insourced Employment and Jobs Blog  --Evil HR Lady  --good to know. http://www.evancarmichael.com/Tool s/Top-50-HR-Blogs-In-2009.htm http://www.hrworld.com/features /top-25-blogs-121907/ 9/16/2009 27
  28. 28. 9/16/2009 28
  29. 29. 9/16/2009 29
  30. 30. 9/16/2009 30
  31. 31. 9/16/2009 31
  32. 32.  Twitter: @dawnyaspectx  Linked In: http://linkedin.com/in/dawnyankeelov  Facebook: Dawn Yankeelov  You Tube: search Aspectx or Yankeelov  www.aspectx.com, dawny@aspectx.com  medX12talk.wordpress.com  Also found in Plaxo Pulse, PRSA’s Ning site, and so forth 9/16/2009 32

×