This document provides an overview of TikTok ads and how to use TikTok for business purposes. It discusses that TikTok is a video sharing app with 500 million active users worldwide. It then explains how to create an account, make videos, and share content. It also outlines how businesses can promote through creating viral hashtag challenges, working with influencers, and using various ad types like infeed native content. The document recommends choosing bidding methods on TikTok ads like CPC, CPM, and provides tips on setting daily or total budgets.

1. EVERYTHING YOU
SHOULD KNOW ABOUT
TIKTOK ADS
Prepared By: Right Service

2. Overview
◦ TikTok is a video-sharing social networking service ( 15 up to 60 sec)
◦ It is used to create short lip-sync, comedy, and talent videos.
◦ The app was launched in 2017 outside China
◦ Tiktok is like Karaoke for the digital age
◦ TikTok is intended for 13+ users according to the app's community guidelines. The app
can be safe for teens with proper parental guidance
◦ TikTok has 500 million active users worldwide. That makes TikTok 9th in terms of social
network sites, ahead of better known sites such as LinkedIn, Twitter, Pinterest, and
Snapchat.
◦ Egypt, Saudi Arabia, and the UAE are the most three important market for TikTok
currently, says regional communication director in Africa and the MENA, Gita
Ghaemmagham

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11. HOW TO USE TIKTOK?

12. #1: Create Your TikTok Account
◦ Download the app for free from the App or
Play store.
◦ You can do an instant sign up with
Facebook, Gmail, or Twitter, or add a
standard username and password if you
don't want any of those accounts
connected.

13. #1: Create Your TikTok Account
◦ Tap the icon in the lower right that looks like a person's outline to
see and edit your profile.
◦ Select a profile photo or video.
◦ Add your username and bio information (80 characters).
◦ Link up your Youtube and Instagram pages
◦ Add privacy to your account (optional)

14. #1: Create Your TikTok Account

15. #1: Create Your TikTok Video
◦ Step 1 Click on the "+" button. If it is your first time to shoot,
you need to allow TikTok to access your camera and
recorder.
◦ Step 2 Set up the timer, speed, beauty effects, filters,
effects, long press the red button to start shooting.
◦ Step 3 Choose one piece of music to level up your video.

16. #2: Create Your TikTok Video
◦ Step 4 Once the film is done, press the red check
to go to the editing page.
◦ Step 5 Go to the upper right, you can choose
another music, adjust the volume and cut sound.
◦ Step 6 Set one frame of the video as a cover and
add other special effects through the two
buttons on the down left corner.

17. #3: Upload From Your Gallery
◦ Choose from your gallery (video or pictures)
◦ Add filters and effects
◦ Add music

18. #4: Create Duet
◦ Press the Share button to see sharing options,
then press the "Duet" option on the bottom
row in the center.
◦ Your camera screen will appear next to the
video. From there, you can press record and
sing along, dance, or do whatever you want
to the music.

19. #5: Share Video

20. TIKTOK PRO

21. ◦ A TikTok pro account enables users to have analytics insights on the last 7 and 28 days.
TikTok Pro users can see the video views, follower growth, and their trending videos.
Users with a TikTok pro account can also have insights of their followers, like gender and
top countries

22. TIKTOK FOR BUSINESS

23. TikTok For Business
◦ TikTok isn’t the right platform for all types of businesses
◦ The app isn’t the place for serious sit-down sales pitches.
◦ TikTok is used primarily by people between the ages of 16 and 24
How to promote your business on TikTok:
◦ Create fun content
◦ Launch a hashtag challenge: A hashtag challenge is when you encourage TikTok users
to create or recreate content and add your branded hashtag to it.
◦ Work with TikTok influencers. To get results from TikTok influencer marketing, just make
sure the influencer’s audience matches your target audience.
◦ Most Influencers and brands also use TikTok to create videos to post them on other social
media platforms.

24. TikTok For Business
How to promote your business on TikTok:
◦ Take advantage of TikTok advertising through creating an Ads account here
https://ads.tiktok.com/homepage/ and choosing one of the below ad types:
Infeed Native Content: This type of ad is similar to Snapchat or Instagram story ads and
supports multiple features like website clicks or app downloads.
Brand Takeovers: This lets brands take over TikTok for the day. They can create images,
GIFs and videos with embedded links to landing pages or hashtag challenges.
Hashtag Challenges: Instead of trying to make a hashtag challenge go viral on your own,
you can use promoted hashtags to get more engagement.
Branded Lenses: Branded lenses are like the Snapchat 2D and 3D lenses for faces and
photos.

25. TikTok For Business
How to promote your business on TikTok:
◦ TikTok Ads provides different bidding methods to meet your personalized marketing
need:
oCPC a type of bidding method, which could guarantee that the ads will be firstly
displayed to users who may perform your expected actions. If you select the bidding
method, you shall bid on the individual conversion cost you expect but pay by CPC.
CPC The average fee per click. This bidding method can ensure that the ads are pushed
firstly to users who are more likely to click your ads. The system will automatically adjust
the bid based on your price, drawing the actual CPC close to your target price.
CPM the average cost per thousand impressions. This bidding method can help expose
your ads as much as possible within the current budget. The system will automatically
adjust the bid based on your price, drawing the actual CPM close to your target price.

26. TikTok For Business
How to promote your business on TikTok:
◦ You should keep in mind that:
1. You can choose either a daily budget (the amount you’re willing to spend each day)
or a total budget (the total amount you’re willing to spend for the duration of the
schedule).
2. This budget should not be less than $50 for the daily budget and total budget.

27. Contact Us
20 Years worth of experience were
enough to make Right Service® a
leading hybrid agency whose sole
purpose is to help small & medium-sized
companies to pursue growth and
learning.
Right Service is not a digital marketing
agency or a social media firm, we’re not
a strategy consultancy, nor a content
creation firm, or web technology
company, either, we’re what happens
when you put each of these under one
roof - a harmonic mixture of them all.
◦ Website: www.rightservice.net
◦ Email: customercare@rightservice.net
◦ Phone: 05951343

28. THANK YOU