Service marketing, adventure sports

1. MARKETING
PROPOSAL
A D V E N T U R E S P O R T S
JAYANT NARBAR 20DM090
KANISHKA SINGH 20DM096
LAKSHAY SHARMA 20DM110
MOHD MAHIR SHAIK 20DM124
MRINAL MUKUND 20DM126
NIHAR SRIVASTAVA 20DM139
GROUP 9

2. INTRODUCTION
Event Management is the process of analyzing, planning, producing,
marketing, evaluating an event..
• The event management industry in India
is growing at a rate of 16% CAGR and is
predicted to grow at 20% in upcoming
years and is predicted to cross the 10,000-
crore mark by 2020-21.
• Extreme sports or adventure sports are
activities undertaken through the medium
of Land, Water, and Air and perceived as
involving a high degree of risk.
• India can be considered as an ideal place
to promote adventure and outdoor
activities due to its vast topological layout
and diversity.
• Extreme sports that can be explored in
India are trekking, parasailing, rock
climbing, mountaineering, skiing,
camping, scuba diving, and safari and
many more.

3. Idea and service strategy
• Pioneers of the Extreme Sports
Management Services in India
• Adventure enthusiasts can choose,
book and experience the right sport
they desire
• A range of prices available according
to the needs of the customers
• Many promotional events and
seasonal discounts offered
• Something for every age group, not
limited to youngsters only
• Local tie-ups with experts, hotels and
hospitals
• Aim to serve with full dedication

4. STP
Segmentation:
1. Market for such sports is very dispersed .
2. mostly comprises of adventure junkie youngsters.
3. Very little offerings for beginners.
Targeting:
1. Youngsters
2. People who want to explore their fun
side.
Positioning:
1. One stop solution.
2. Project ourselves and our services as the
only solution for their needs and
requirements..

5. SAN DIAS BREWERY
• First Mover Advantage
• Good Option to adventure enthusiasts
• Affordable prices
• A wide target segment
• Tie-ups with local agencies
• High service quality and standards
S
• Low Profit Margin
• Lack of Awareness
• Seasonal nature of service
• High level of responsibility
• Unpredictable weather situations
W
• Booming tourism sector
• High demand among adventure enthusiasts
• Chance of promoting local destinations
• Chance of attracting international tourists
• Diversification from the traditional tourism
service
O • Potential new intrants in the industry
• Competition with other tourism sectors
• Rising prices in the market
• High level of risk involved in extreme services
• Competition with foreign destinations
T
S W O T A N A LY S I S

6. CONSUMER ANALYSIS

7. 7 P’s
• Product: Product refers to what is offered to
customers.
• Price: Pricing of intangible product opens up
unique challenges.
• Promotion:
• Place:
• People:
• Physical Evidence:
• Process:

8. THANK YOU