2. INTRODUCTION
Tourism is the movement of the tourists from one place to another place. It
is the temporary short-term movement of people to destinations outside
the place where they normally live & work includes the activities they
indulge in at the destination as well as all facilities and services specially
created to meet their needs. Tourism does not only mean travelling to a
particular destination but also includes all activities undertaken during the
stay. It includes day visits & excursions. The movement can be in your
country or the tourists can also travel to the foreign destinations for the
tourism purpose.
3. 1. Tourism brings in large amounts of income in payment for goods
and services available, accounting for 30% of the world's exports of
services, and 6% of overall exports of goods and services.
2. According to World Tourism Organization estimates, India will lead
in South Asia with 8.9 million arrivals by 2020.
3. India is poised to emerge as the 2nd fastest growing (8.8%) tourism
economy in the world over 2005-14 according to the World Travel &
Tourism
5. TYPES OF TOURISM
• Adventure tourism;
• Wildlife tourism;
• Pilgrimage
• tourism;
• Eco tourism;
• Cultural tourism;
• Wellness tourism;
• Business Tourism
6. KERALA
Kerala, a state on India's tropical
Malabar Coast, has nearly 600km of
Arabian Sea shoreline. It's known for
its palm-lined beaches and its
backwaters, a network of canals
popular for cruises. Its many upscale
seaside resorts include specialists in
Ayurveda treatments. Inland are the
Western Ghats, a mountain range
whose slopes support tea, coffee and
spice plantations as well as abundant
native wildlife.
7. MARKET POSITIONING
• Kerala tourism, Ayurveda, beaches is the major
attraction of Kerala.
• The state has a coastline of 580 km.
• The other aspect of Kerala is the eco-tourism
initiative by Kerala state in the year 2007.
• The state is trying to brand the Medical Tourism
because of efficient medical care in Kerala-
Maldives, Neighbouring state like Lakshadweep.
• Major initiative is the branding of Traditional Art
Forms of Kerala.
• Kathakali, Theyyam, etc.
8. This land is a colourful melange of massive forts, stunning palaces, diverse
cultures, delectable cuisines and warm people, set amidst a rugged yet
inviting landscape.
In Rajasthan you will find every hue in Nature's grand palette - the red sands,
the blue of royalty, the pink cities or the amber sunsets. Surrender yourself to
the sounds of trinkets or the sounds of the all conquering wind. Sight and
sounds that are far removed from any city. Sights and sounds that will
transport you into a folk lore.t amidst a rugged yet inviting landscape.
Music, art and dance is woven into every inch of this land I call paradise. You
will find it carved in every grain of sand. Here you will find the past, the
present and the future. You will find passion. You will find adventure.
9. • Mughal emperor Jahangir discovered the striking beauty of the Kashmir valley in the 17th century,
and said, “Gar firdaus, ruhe zamin ast, hamin asto, hamin asto, hamin asto.” i.e., “if there is a
paradise anywhere on the earth, it is here, it is here, it is here.” Since then this Paradise on Earth
located in North India has been receiving millions of tourists locally and from around the globe,
annually.
• Attractions of the state include Srinagar, Pahalgam, Gulmarg, Patnitop, Zanskar, Leh and Ladakh
and Jammu City.
• Houseboats are the floating hotels of this awe-inspiring holiday destination. Carved from sturdy yet
light oak and walnut wood, these accommodations offers a unique experience. Budget hotels &
Luxury suites for tourists available all round the year.
• Kashmir Tour Packages: Winter Tour Packages, Summer Tour Packages, and Honeymoon Packages
for Kashmir
10. PEST ANALYSIS
Political
Hefty Taxation
Diktat of local or state government
Political Stability
Govt. spending on tourism and travel
• Economical
Foreign Exchange Rate
Elasticity of Demand
Efficiency of Economy
Business Cycle
Social
Différent languages, cultures, traditions,
cuisines
Respect & entertainment of guests embedded in
culture itself.
Technological
Increasing role of web & internet
Facilitates Online Booking
Efficiency of Economy
Providing customers with easy payment facility
via online and use of credit cards and wi-fi
facility on the go, easy recharge of mobile
phones etc.
11. HOSPITALITY
The hospitality industry is a part of larger enterprise
known as travel and tourism industry. The travel and
tourism is a vast group of business with one goal in
common providing necessary and desired products
and services to customers and travelers .
Accommodation facilities constitute a vital and
fundamental part of tourism supply. Among the
important inputs, which flows into the tourism
system, is tourism accommodation forming a vital
component of tourism superstructure.
17. HOTELS
• Budget
• Social Media
• The true cost
• The hotel sales office
• How to use social media for meetings
• GDS hotel bookings
• Priceline
• Hotel panel
• Successful hotel sales plan
• A revenue driven checklist for function space management
18. TRAVEL AGENCY MARKETING
• Travel agencies don't need large marketing
budgets - just determination, a creative mind and
willingess to work outside normal hours
• Hold an open evening
• Make your agency look inviting
• Be community-spirited
• Use the local press
• Form partnerships
• Motivate your staff
19. MARKETING SKILLS FOR TOURISM
Creativity
• make something out of nothing
• Create the branding, create the positioning, find the niche
• develop the words, the visuals, the images that make a brand
• the brochure, the website, the positioning statement
• Keeping fresh and current so that I can think of new ways of approaching
• industry partnerships and a new sponsorship program
• Innovative Product development
• 5 Stage process
• Saturation
• Preparation
• Incubation
• Illumination
• verification
20. • Learn 3 languages – mother tongue, national & international
• Polite speech, Good body language
• Good personality
• Courtesy calls
• Letters
• Fax
• Email messages
• Must allow visitor to speak
• If language is barrier then show standard pictures or symbols
• Neat maintenance of travel documents
• Advertisement in target customer’s language
Communication
21. Self Motivation
• Self motivated to work and deliver concrete results
• Motivation and morale are closely related
• If morale is high motivation will be high to give sterling performance
• Motivation factors are – backgrounds, education, family status, economic condition
• Person to person treatment would develop the organization
Team building
• Socio cultural norms, if the team changes this norms and values effect is immediate
and ever lasting
• Team work leads to synergy
• Team work gives status recognition, reverence to all
• Single person cannot deliver results on his own
• Groups become teams
• Common working approach, performance goals
