Tourism Industry Advertisement

1. Maharishi Dayanand Saraswati University
Ajmer
3 Internal Assignment
on
Tourism Advertisement
Submitted to:-
Meenakshi Ma’am
Submitted By:-
Gaurav Tayal
Jitendra Chauhan
Mahesh Chaudhary
Centre for Entrepreneurship And Small Business Management

2. Tourism:-
Tourism is the travel for recreational (fun), Leisure
(rest), Family or Business purposes usually of a limited duration
Advertisement :-
Any Paid form of non personal communication

3. Whom we can call tourist
The World Tourism Organisation Defines tourist as people “Traveling to and staying in places outside
their usual environment for not more than one consecutive year for leisure business and other
purpose”.

4. • Create Jobs
• Increase In Foreign Reserves
• Increases GDP
• To make aware about Indian culture
Why Tourism is must…

5. Slogans of Different States for Tourism
Indian States Tourism Slogan
Gujarat Vibrant Gujarat
Haryana A Pioneer in Highway Tourism
Himachal Pradesh Unforgettable Himachal
Jammu and Kashmir Chalo Kashmir
Jharkhand A New Experience
Karnataka One State. Many Worlds.
Kerala God’s Own Country
Lakshadweep 99% fun and 1% land/ Enjoy the coral paradise.
Madhya Pradesh The Heart of Incredible India
Maharashtra Unlimited

6. Manipur Jewel of Incredible India
Meghalaya Half Way To Haaven
Nagaland Land of Festivals
Orissa The Soul of Incredible India
Puducherry Give Time a Break
Punjab India Begins Here
Rajasthan The Incredible State of India
Sikkim Small But Beautiful
Telangana It's all in it
Tamil Nadu Enchanting Tamil Nadu
Tripura Visit Agartala

7. Uttar Pradesh Amazing Heritage Grand Experiences
Uttarakhand Exploring Uttarakhand
West Bengal Beautiful Bengal
Andhra Pradesh The Essence of Incredible India
Arunachal
The Land of Dawnlit Mountains
Bihar Blissful Biha
Chhattisgarh Full of Surprises
Dadra and Nagar Haveli The Land of Natural Beauty
Goa A Perfect Holiday Destination

8. Various Strategy adopted by India to increase
tourism
 Launch of E- tourist Visa for citizens of 77 countries.
Promotion of the destinations through Incredible India Campaign across the globe.
Participating in major International Tourism Trade Fair And Exhibitions.
Organising Road shows to promote tourism destinations and products of country in major tourist
source markets in collaboration with stakeholders.
Development and promotion of “Niche Tourism” products.
Creating an increased pool of trained manpower in Hospitality Tourism sectors for delivery of quality
service to the tourist.
 Release of regular domestic advertisement campaign in national print and electronic media.
‘Welcome Booklet’ with information on Dos and Don’ts for tourists, contact details of India Tourism
domestic offices and Tourist Helpline Number for distribution at immigration counters to tourists
arriving at international airports.
 24x7 ‘Incredible India Help Line’ to provide the tourist valuable information and to guide them
during emergencies.

9. Some Tourism Advertisement Examples
https://www.youtube.com/watch?v=PG-u0CiB4B8
https://www.youtube.com/watch?v=Ew5W_kmtzjM
https://www.youtube.com/watch?v=VrmvaoYOEAo
https://www.youtube.com/watch?v=FmyvCwiHv3s