Business Plan For Travel Agency

1. Travel Services
M. Zaid Asad
Address: Katchehry Rd, Multan
E-mail Address: travelservices738@gmail.com
Contact No: 0307-3841357

2. Table of Contents
1. Executive Summary
2. Industry Analysis
• PEST Analysis
3. Company Description
• Company Name
• Legal Status and Ownership
• Vision Statement
• Mission Statement
• Services

3. Table of Contents
4. Market Analysis
• Market Segmentation
• Target Market Segment Strategy
• Competitor Analysis
• SWOT Analysis
• Start-up cost
5. Marketing Plan
• Product
• Price
• Promotion
• Distribution

4. Table of Contents
6. Operational Plan
• General approach to operations:
• Business Location
7. Management Team and Company Structure
• Management Team
8. Product (Service) Design and Development Plan
• Development Status & Tasks
• Challenges and Risks
• Intellectual Property

5. Executive Summary
 Opportunity
• Problem:
 The tourism industry has undergone rapid growth of
unsurpassed nature over the last several decades.
 This has mainly been due to the advent of a ‘borderless’
world and increased information dissemination about
the majestic sceneries throughout the world.

6. • Solution:
 Travel Services intends to provide individual and
group travel to leisure clients.
 Services and products provided by Travel Services will
initially include pre-arranged tours, custom packages
according to client’s specifications, travel consultation,
and as time progresses making reservations for lodging
amongst other related services.
 Travel Services seeks to differentiate itself as the
premier adventure travel company in the Multan area.

7. Industry Analysis
PEST Analysis:
• Political:
Political condition of our country can affect our services like, if
political instability is occurred in our country tourists cannot
ready to visit our country which affect our company and tourist’s
industry as well.

8. • Environment:
We develop the strong culture of Pakistan in the environment
of tourism. We tried our level best for giving our services of
tourism for our customers.
• Social:
Socialized and civilization of people
Parties and social get together
Reputation and goodwill
Status conscious people

9. • Technology:
Innovation in technology is taking place nowadays
which can benefit us because we will follow the new
technology. We will provide best tourism services as
it will be more enjoying and memorable.

10. Company Description
• Company name:
Travel Services Corporation (Pvt) Limited.
• Legal Status and Ownership:
Travel Services Corporation (Pvt) Ltd is registered under
companies’ ordinance 1984 as private limited company. It
has five members.
• Vision Statement:
To maintain the reputation of PAKISTAN through our
tourism services.

11. • Mission Statement:
Provide the best tourism service to our customers and establish a
trust worthy relationship with customers in professional manner,
do best to get the highest level of satisfaction.
• Our Services:
Our services to foreigners and locals:
a) Provide Hotels Reservations
b) Transportation Facilities
c) Tourists guide
d) Online booking of tours
e) Full time Security
f) Life and accidental insurance for our customers

12. Market Analysis
• Market Segmentation:
We will be focusing on those foreign tourists seeking
leisure travel and excursions whilst on vacation in
Pakistan, with the intention of letting them see and
appreciate the numerous attractions in our country.
• Target Market Segment Strategy:
Our marketing strategy will be based mainly on making
the right services available to the right target customer.
Though we realize that the majority of our tourists come
from South Africa we shall be mainly targeting those
from Europe and the America.

13. • Competitor Analysis:

14. • SWOT Analysis:
1. Strengths: -
Diversified client base
Combination of skills in employees
Extensive advertising and marketing
Provide Security & life Insurance
2. Weakness: -
Lack of Reputation
New in Market
Limited Finance
Lack of clear strategic allies

15. 3. Opportunities: -
Government encouraging tourism
Current growth rate of tourism
International tourism trends
4. Threat: -
New entrance in Market
Terrorism
• Start-up Cost:
1. Rent = 20000
2. Equipment & Supplies = 30000
3. Advertisement = 10000

16. Marketing Plan
• Product, Price, Promotions, and Distribution
Product:
• Best quality services to the customers and tourists guides for our
foreign customers.
• This kind of services is specially design for the persons who unaware
of our country’s historical and cultural places.
• Our company also provide Hotel reservation, full time security,
online booking of tours, life & accidental insurance.
Price:
We are charging lower rate of price at starting of our business. The
special discount is given to groups and family tourists.

17.  Promotion:
• Our focus is not just in Pakistan but we give our services to foreign
tourists of different countries all over the world like Sri-Lanka,
India, Bangladesh, Europe, Africa, and America etc.
• We publicize our services in different countries from internet and
social media. Tourists all over the world can hire our services and
visit our amazing country.
 Distribution:
• We are distributors of our own self because we are gives tourists
services to customers.
• There is no involvement of any other middleman. Any one from all
over the world can book tour online from our website.

18. Operational Plan
• General approach to operations:
 A best tourist’s service provider company whose main objective is
to provide the best services meeting the expectations of
customers.
 Hiring the best staff with the collaboration of society in charge
and then provide them training.
 Trust worthy and cooperative relationships with the government
to promote tourism in Pakistan.
 To increase the number of clients at least by 15 to 20 % per year
through quality services.
 Developing contacts with different well established travel
agencies, Hotels, Insurance companies, etc. for best quality
services.

19. • Business Location:
We will initially start our business in Multan at Katchehry road
and some other branches in Islamabad, Karachi, Lahore,
Peshawar and Quetta in future.

20. Management Team and Company Structure
• Management Team:

21. Product (Service) Design and
Development Plan
• Development status and tasks:
Although we are not producing any product but services which we
are going to provide will be presented in a good way and we will
make our separate identity. All tasks are divided in the company
and all member are perform its own duties.
• Challenges and Risks:
Challenges could be the design of the service may not attract the
people as much as we are expecting. We are new in the market
and we face difficulties in starting.

22. • Intellectual Property:
 Company will be registered and will have trademark and it
will work legally with the collaboration of Government.
 Company will have its own logo with all rights reserved.
 MIS system will be used in office to maintain data records.
 Company will have an official website with all rights
reserved and so the clients can order for services online.