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Global Muslim Lifestyle Tourism Market 2012: Landscape & Consumer Needs Study

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DinarStandard Associate Reem El Shefaki presents the Global Muslim Lifestyle Tourism Market 2012: Landscape & Consumer Needs Study at travel industry's leading global conference, the ITB Berlin 2013

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Global Muslim Lifestyle Tourism Market 2012: Landscape & Consumer Needs Study

  1. 1. Global Muslim Travel A $126 billion Market! Presented By: Reem El Shafaki Senior Associate March 8th, 2013 ITB Berlin
  2. 2. Table of Contents 1 Muslim Lifestyle Travel Market Sizing 2 Travel Habits of Muslim Tourists 3 What Some Destinations are Doing 4 What you can do to attract more Muslim Travelers 2
  3. 3.  First-ever Global Study on the Muslim Travel Market Landscape Objective: Enable industry to evaluate the potential & opportunities & develop key engagement frameworks for market strategy Approach: Market sizing, Primary survey, Interviews, Case Studies & RecommendationsJoint report by : DinarStandard & Crescentrating Global Muslim Travel Market 3
  4. 4. Muslim Lifestyle Travel Market Sizing 12 uris .3 m to % m of ar glo ke ba t lGrowth rate: 4.8% through 2020, compared to global average of 3.8%Expected to reach 14% of global travel market in 2020 Global Muslim Travel Market 4
  5. 5. Top Source Countries Global Muslim Travel Market 5
  6. 6. Top Source Countries Global Muslim Travel Market 6
  7. 7. Regional Breakdown of Global Muslim Travelers Share of Outbound Tourism Expenditure Global Muslim Travel Market 7
  8. 8. Top Muslim Tourism Destination Countries Kuala Lumpur, Malaysia Global Muslim Travel Market 8
  9. 9. Table of Contents 1 Muslim Lifestyle Travel Market Sizing 2 Travel Habits of Muslim Tourists 3 What Some Destinations are Doing 4 What you can do to attract more Muslim Travelers 9
  10. 10. Muslim Needs  Halal food servicesNeed to have  Salaath (Prayer) facilities  Water usage friendly washroomsGood to have  Ramadhan (fasting) services & facilities  No non-Halal activitiesNice to have  Recreation facilities and services Global Muslim Travel Market
  11. 11. Leisure Tourism Survey922 respondents•50% of the respondents livein Asia•22% in MENA•15% Americas•11% Europe/Central Asia•2% in Sub-Saharan Africa Global Muslim Travel Market 11
  12. 12. Question:When is the last timeyou traveled for aleisure vacation? Global Muslim Travel Market 12
  13. 13. Question:Overall, which of thefollowing are importantto you when travellingfor leisure? Global Muslim Travel Market 13
  14. 14. Question:Who did you travelwith on your lastleisure trip?(Select all that apply) Global Muslim Travel Market 14
  15. 15. Question:How did you purchaseyour travel services onyour last leisure trip?(Select all that apply) Global Muslim Travel Market 15
  16. 16. Table of Contents 1 Muslim Lifestyle Travel Market Sizing 2 Travel Habits of Muslim Tourists 3 What Some Destinations are Doing 4 What you can do to attract more Muslim Travelers 16
  17. 17. Global Muslim Travel Market 17
  18. 18. ISLAMIC THEMED ‘SPECIAL INTEREST’ TRAVEL PACKAGES Global Muslim Travel Market 18
  19. 19. 19
  20. 20. Sun sea & halalcommercial on Islamic beach holiday Global Muslim Travel Market 20
  21. 21. Gold Coast – Queensland Australia Global Muslim Travel Market 21
  22. 22. Global Muslim Travel Market 22
  23. 23. Hong Kong view for Muslim visitors to China Global Muslim Travel Market
  24. 24. Table of Contents 1 Muslim Lifestyle Travel Market Sizing 2 Travel Habits of Muslim Tourists 3 What Some Destinations are Doing 4 What you can do to attract more Muslim Travelers 24
  25. 25. Steps to Develop a “Muslim” Market Strategy Global Muslim Travel Market 25
  26. 26. Customization Levels Global Muslim Travel Market 26
  27. 27. Muslim Travel is booming!What are you doing tograb a share of thismarket? Global Muslim Travel Market 27
  28. 28. Thank You Purchase Full Study at: http://advisory.dinarstandard.com/travelstudy Speaker contact: reem.elshafaki@dinarstandard.com Media Coverage: Global Muslim Travel Market 28

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