6. All Chapters

SKPIMCS/2014-16 Page 1
CHAPTER 1
INTRODUCTION

INTRODUCTION TO THE TOPIC
We have worked 60 days at Radisson Blu, Udaipur as a telecaller.
Udaipur is one of the best tourist places and most of the people would like to go at
Udaipur for weddings, businessmen for their conferences, dealers meeting and tourist
for leisure visit.
Now a days competition becomes very high in the hotel and tourism
sector. So it is necessary for the Radisson Blu to know which hotel is widely preferred
by corporate and tourists. We took 5 hotels (Radisson Blu, Ramada, Ananta, Trident
and Lalit) for comparison. Because these five hotels are in the same segment and
prices are also almost same. So we want to identify which hotel is the best according to
corporate and tourists.
 UDAIPUR
Popularly known as:
o ‘City of Sunrise’
o ‘Venice of East’
o ‘City of Lakes’
o ‘Kashmir of Rajasthan’
Udaipur is the historic capital of the kingdom of Mewar. It is a very popular tourist
destination. Apart from its history, culture, and scenic locations, it is also known for
its Rajput-era palaces. It is one of the most romantic cities of the world. It is the second
most visited city in the state. Visitors are attracted by the lovely sunsets on the
backdrop of the three interconnected lakes within the town:
Fateh Sagar Lake, Pichola Lake & Swaroop Sagar Lake.
It has six major lakes, which are under restoration with funds provided by the National
Lake Conservation Plan (NLCP) of the Government of India:
 Fateh Sagar Lake
 Rangsagar Lake
 Pichola Lake
 Swaroopsagar Lake
 Dudh Talai Lake
 Udaisagar Lake

CHAPTER 2
RESEARCH METHODDOLOGY

RESEARCH METHODOLOGY
1. Objectives of the study:
 To find out Unique Selling Point (USP).
 To find out competitive advantage.
 To know which hotel is widely preferred by tourists and corporate people and
why.
2. Scope of the study:
This research is conducted at Ahmedabad and duration of the project is 2 months.
3. Data Collection:
 Primary data : Telephonic Survey
 Secondary data : Internet, company website
4. Sample Design:
 Type of research : Descriptive research
 Type of sampling : Simple Random Sampling
 Sample size : 517
5. Porter’s Five Force Model:

1. THREAT OF ENTRY:
The hotel industry is strongly influenced by travel and tourism trends. The Hotel Industry
on a global basis is characterized by high capital costs and a high proportion of fixed
costs to total costs. Two crucial factors that enable hotels to differentiate themselves are
good location for the relative target market and quality of service. Government policy in
most metropolitan cities, in itself, is not hostile to new hotels. The industry exhibits high
entry barriers restricting new entrants, particularly because of high capital cost of entry
and the limited supply of suitable locations.
Overall, the likelihood of new entrants is moderate.
2. THREAT OF SUBSTITUTE:
The Hotel Industry in all major cities is not threatened by substitute products except that
in times of recession. A hotel operator anywhere can compete on a low cost basis.
There is no major threat of substitute products specific to a hotel’s product and service.
3. BARGAINING POWER OF SUPPLIERS:
Suppliers in this industry are defined as property owners, developers and real estate
companies, interior design and furnishing companies, architects, management and
training service providers, marketing companies, industry consultants, and information
and computer technology (ICT) manufacturers. Hotels can integrate backwards and
operate their own real estate business. The quality and availability of supplier services
and equipment is essential to the hotel and motel industry.
Overall, the supplier power is moderate.
4. BARGAINING POWER OF BUYERS:
Within the hotel industry, where switching costs are rather negligible and competing on
price alone is no longer a key to success. Brand recognition and innovation helps to
attract first-time customers and also repeat business.
The bargaining power of buyers varies significantly within the industry, depending upon
a hotel’s target buyer group, but this factor becomes acute in a situation of oversupply.
5. INDUSTRY RIVALRY:
There are large numbers of independent players present in the industry. Larger number
of players means increased competition. To attract and sustain more business,
operators try to offer more and more complex packages and value-added services, such
as free breakfast and parking, free third night, etc.

6. Limitations of the study:
 Time limit of the project was 2 months.
 Some corporate people did not want to give the answers of some questions or
some of them didn’t give the answers because they don’t have time.
 We couldn’t ask so many questions because of telephonic survey and some
where we were finding problem in explaining the questions.

CHAPTER 3
INDUSTRY PROFILE

INTRODUCTION TO THE INDUSTRY
The Indian tourism and hospitality industry has emerged as one of the key drivers of
growth among the services sector in India. It contributes 6.23% to the National GDP.
Tourism in India is a potential game changer. It is a sun rise industry, an employment
generator, a significant source of foreign exchange for the country and an economic
activity that helps local and host communities.
The value of the brand to the consumer, the growth in emerging markets, the
importance of consumer-facing technology, and development and retention of human
capital have helped shape the tourism industry over the past five years.
The travel and tourism sector has developed into an industry with an annual economic
report (direct, indirect and induced) of around US$ 6.5 trillion worldwide. The global
hotel industry generates approximately between US$ 400-500 billion in revenue each
year, one third of that revenue is attributable to the United States.
The industry is broadly compartmentalized in two segments:
 Tourism: The tourism sector includes medical and healthcare tourism, adventure
tourism, heritage tourism, ecotourism, rural tourism, wildlife tourism and pilgrimage
tourism.
 Hotels: These include business hotels, suite hotels, resort hotels, airport hotels,
extended stay hotels, apartment hotels, resort hotels, timeshare hotels, casino hotels,
convention centers and conference centers.
TOURISM HOTELS
HOSPITALITY
INDUSTRY

Hospitality, a major segment of tourism, has grown by 10-15 per cent on the back of
better consumer sentiment with the change of Government. As demand is going up
occupancies are improving.
 Factors Responsible for Growth
 Rising income in households
 Increase in niche tourism such as eco-tourism, luxury tourism and medical
tourism
 Tourism and hospitality sector attracted second highest FDI i.e. US $3.2 billion in
the year 2013
 100 percent FDI allowed through automatic route in hotel and tourism sector
 Diversity of the country attracts an ever increasing number of tourists every year
 Government initiatives in improvement of infrastructure like airports, highways,
ports and railways
 India is a labour intensive country
 India has been ranked as the fourth most preferred travel destination by Lonely
Planet selecting the country among the top five destinations from 167 countries
 GovernmentInitiatives
The Government of India and the Ministry of Tourism have contributed significantly to
the growth and development of the industry by providing various policy measures, tax
incentives and infrastructural support such as:
 Promotion of rural tourism by Ministry of Tourism in collaboration with the United
Nations Development Programme
 Availability of Medical Visa for tourists coming into the country for medical treatment
 100 percent FDI allowed through automatic route in hotel and tourism sector
 Insurance of visa on arrival for tourists from select countries like Finland, Japan and
New Zealand
 Capital subsidy programmes for budget hotels
 Elimination of customs duty for import of raw materials, equipment, liquor etc.
 Five-year income tax holidays for 2-4 star hotels established in specified districts having
UNESCO-declared 'World Heritage Sites'
Further, the tourism policy of the government aims at development of integrated tourism
circuits, speedy implementation of tourism projects, special capacity building in the
hospitality sector and new marketing strategies.

 The Future of Hospitality Industry
The Indian economy is opening up its horizons as it continues to integrate with the world
economy. Therefore, the advantages of conducting business with and in India are
many. This has lead to the manoeuvring of variety of jobs to the shores of India,
bringing in its wake transit travellers, business travellers, business meets and holiday
seekers.
India is the ninth largest civil aviation market in the world in 2014. The sector is
projected to be the third largest aviation market globally by 2020. India’s aviation market
caters to 117 million domestic and 43 million international passengers in 2014. Over the
next decade the market could reach 337 million domestic and 84 million international
passengers.

CHAPTER 4
COMPANY PROFILE

 Introduction of Radisson Blu
Radisson is one of the world’s most attractive first-class brands. A core part of Carlson
Rezidor Hotel Group, Radisson’s global best practices make it one of the world’s most
successful hotel brands. Its vibrant, contemporary and engaging hospitality is
characterized by the brand’s unique Yes I Can! philosophy, a service ethos that delivers
a successful product for our owners and franchise partners.
Relevant product and service concepts, empathetic to the challenges of modern travel,
are packaged and presented as the World of Radisson. Now available worldwide as
Radisson, in its traditional North American upscale market position, and as Radisson
Blu, in its upper upscale position, Radisson presents exciting possibilities to every
potential investor.
Radisson Blu – Udaipur is a perfect choice for tourist featuring the Highest Room
Inventory in the city i.e. 240 Spacious rooms & suites along with the largest
business and the conference facilities, spread over 6000 sq. Ft. The hotel also offers
sprawling 42,000 sq. Ft. of Lawn area which is a perfect choice for Social events.
Innovation does not stop here as the resort offers F & B expertise with “Antara” – The
all day dining, “Wok by the Lake” – Oriental fining dining experience, “Aangan” –
Our Lobby bar & “H2O” – The poolside Bar.
Resorts also offers unparallel personalized service with contemporary Spa treatments
& Therapies in 11 specialized treatment rooms, spread next to an exciting Double
Deck Swimming pool.
Radisson’s winning combination of industry-leading products and services — plus our
ambitious expansion plans — is geared to deliver success to our owners and franchise
partners. One of the world's leading brands, Radisson is characterized by:
 Vibrant, contemporary and engaging hospitality, driven by our unique Yes I Can!
service philosophy.
 Strong, worldwide growth focused on adding key hotels in major cities, airport
gateways, leisure destinations and other important locations. Currently at 420+
hotels in 75 countries (as of Q2 2012).
 First-class hotels with a range of World of Radisson features, including our 100%
Guest Satisfaction Guarantee.

 VISION AND MISSION:
 Vision
1.Customer delight
2.To attract tourists & visitors by hosting promotional parties, organizing different foods
festivals like thai, Chinese, Punjabi etc.
 Mission
To make good profits during peak season by changing the discount structures on
tariffs.
 MARKETING DEPARTMENT STRUCTURE:
Director of Sales
Sales Manager
Associated Director of Sales
Assistant Sales Manager
Sales Co-Ordinator
Marketing Head

 Product Portfolio
o Rooms
o Banquet halls
1. Rooms
Radisson Blu – Udaipur featuring the Highest Room Inventory in the city i.e. 240
Spacious rooms & suites along with the largest business and the conference
facilities, spread over 6000 sq. Ft.
Room Category View Inventory
o Superior Rooms
o Deluxe Rooms
o Business Rooms
o Deluxe Suites
o Premium Suites
o Heritage Suites
Garden & Pool
Garden & Pool
Lake
Garden, Pool & Lake
Garden & Lake
Lake
135
46
42
08
04
05
240

 Superior Rooms
Room category Superior Rooms
Size 33 sq. mt
View Garden & Pool
Inventory 135
Description King Bed: 82 / Twin Bed: 53
Rooms In lobby and lower Lobby
including club rooms of all floors
Special Features * In room tea and coffee maker
* In room iron and ironing board
* Dual line phone with data port
* International direct dialing
* LCD Satellite television
* Electronic Safe
* Hair Dryer on request

 Deluxe Rooms
Room category Deluxe Rooms
Size 33 sq. mt
View Garden & Pool View
Inventory 46
Rooms on 1st and 2nd floor
* Turndown services
* Electronic Safe
* Hair Dryer
* Shower cubicle
* Bathrobe
* Bathroom Sleepers

 BusinessRooms
Room category Business Rooms
Size 33 sq. mt
View Lake View
Inventory 42
Rooms on 1st and 2nd floor
* Turndown services
* Electronic Safe
* Hair Dryer
* Shower cubicle
* Bathrobe
* Bathroom Sleepers
* Turn Down Amenities

 Deluxe Suits
Room category Deluxe Suites
Size 75 sq. mt
View Garden, Pool & Lake View
Inventory 8
Description King Bed: 8
2 on each floor starting from lower lobby till
second, rooms with separate living room
and bed room attached
* Turndown services
* Electronic Safe
* Hair Dryer
* Bathrobe
* Bathroom Sleepers

 Premium Suites
Room category Premium Suites
Size 77 sq. mt
View Garden & Lake View
Inventory 4
2 on each floor starting from first floor with
separate living room and bed room
attached
* Turndown services
* Electronic Safe
* Hair Dryer
* Shower cubicle
* Bathrobe
* Bathroom Sleepers

 Heritage Suites
Room category Heritage Suites
Size 77 sq. mt
View Lake View
Inventory 5
5 rooms area in Heritage style without
separate living rooms
* Turndown services
* Electronic Safe
* Hair Dryer
* Shower cubicle
* Bathrobe
* Bathroom Sleepers

2. Banquet hall
6000 Sq.Ft. of pillar-less, clear height grand ball room has been host to many glorious events,
wedding, seminars & exhibitions.
Up to 800 guests can be accommodated for an elegant cocktail reception, indoors.
The ball room is complimented with an 20000 Sq.mts of open air manicured lawns, increasing
the combined capacity to 1,500 guests for an reception or themed wedding.

 STP ANALYSIS OF RADISSON BLU:
STP
Segment Leisure travellers, Wedding parties, Honeymooners, Business travelers
Target Group Upper middle and upper class
Positioning A powerful, globally consistent, first class brand that delivers vibrant,
contemporary and engaging hospitality characterized by the “Yes I
can” service philosophy.
 USP OF RADISSON BLU:
 Internationally renowned brand name.
 Ideal location – overlooking Fateh Sagar Lake
 Largest room inventory
 Close to all key tourist attractions
 Largest pillar-less, clear height ball room
 Largest Spa in the city
 Only resort to have Pan Asian Restaurant in the city
 Ample parking spaces for cars & coaches
 Multiple open-air banqueting lawns
 Double deck swimming pool
 Discotechque

 SWOT ANALYSIS:
STRENGTHS
1. Top notch service and excellent
customer service
2. Global presence:- 420+ hotels globally in
over 75 countries
3. Goodwill from Employees and customers
4. They offer really go deals and
promotional offers hence attracting more
customers
5. Parent group adds to brand value
6. High Brand Recall
WEAKNESSES
1. The brand name comes with a perception
of being expensive
2. Current economic status is bound to take
a toll on spending power
3. Still trying to establish itself in the
emerging economies
OPPORTUNITIES
1. Using current economic scenario to
increase clientele through special packages
2. Expansion of the global tourism market
3. Travelers are looking for novel
destinations
THREATS
1. Shift from 4-5 star hotels to lower ones
2. Terrorism events affect the tourism
3. Huge number of strong competitors

 What makes the difference?
Most of all competitors of Radisson Blu have fantastic rooms, comfortable beds, award
winning architecture and catchy advertisements aimed at achieving and exceeding
guest service expectations. So what makes the Radisson Blu different?
As part of the Easy Connect Service concept, Radisson Blu hotels offer Free Internet
access. High-speed and/or wireless Internet access is free of charge for all guests
throughout the hotel.
Yes I Can! is a company-wide service philosophy and a positive service attitude that
each one of them chooses to adopt, when they deal with every guest, every day.
Goal of Radisson Blu is 100% guest satisfaction, which they guarantee. They said if you
aren't satisfied with something, please let us know during your stay and we'll make it
right or you won't pay.
Radisson Blu offer their guests a choice of room styles. A popular feature of Radisson
Blu hotels and resorts for over 12 years, there are now more than 20 different room
designs to choose from.

Breakfast is the most important meal of the day and the last impression a guest has of a
hotel before leaving. The Radisson Blu Super Breakfast is an extensive buffet featuring
a range of food items selected from the best of Continental, North European, and
American cuisine.
The average guest stays at a hotel for less than two days, which makes getting laundry
done a complicated matter. But at Radisson Blu they have dispensed of this
complication with 3-Hour Express Laundry. All shirts, blouses, socks, underwear, pants
and other pieces of clothing, handed in before 8 p.m. will be returned fresh and clean
that same evening.
Even with the improved departure process with Satellite Reception desks, some guests
cannot spare the time to check-out in the morning. For their guests in a rush they offer
Express Check-Out to save valuable time and ensure an efficient and accurate check-
out, by offering the options of sending invoice by email, mail or a quick pick-up at the
reception desk.

Check-out from Radisson Blu hotels as late as 6 p.m. (subject to availability) instead of
the normal check-out time at no extra cost. The aim of Radisson Blu is to accommodate
the needs of their guests and offer tailor made flexible solutions.
All guest needs, whether it is room service, a question for the concierge or a special
request, are taken care of at the touch of a button. Just press the One Touch Service
button on your room telephone and let us take care of you.
E@syConnect is a total connectivity concept for guests wanting to log on to the Internet
at a Radisson Blu hotel. The concept covers modem, dial-up connection, high-speed
and wireless Internet access in all guestrooms and public areas.
Satellite Reception desks are individual counters in the lobby that offer guests a more
personalized, efficient, informal and relaxed service when checking-in/out.

About Trident, Udaipur
Trident, Udaipur, situated on the banks of the tranquil and charming Pichola Lake,
sprawls across forty three acres of verdant landscaping. Exquisite architecture,
reminiscent of the royal Rajasthani culture, laced with a host of upscale contemporary
amenities and gratifying hospitality attracts visitors from across the world. The hotel also
offers a splendid dining experience with a highly sophisticated ambience and rich
culinar delights.
Location
The plush Trident is situated at Haridasji Ki MagriMullaTalai in Udaipur. The historic
Bagore Ki Haveli Museum (Approx 3km) which has 143 rooms filled with interesting art
or culture items and the resplendent City Palace (Approx 4km) are the popular tourist
destinations surrounding the hotel.
Hotel Features
The outdoor swimming pool, beauty salons and the spas offer a perfect ambience for
guests to relax and unwind in. While the Fitness Centre is an ideal treat for health
enthusiasts. Children can have a ball of a time with the hotel’s Kids club programme.
The high end conference and banquet equipped with facilities like LCD Projector, multi-
media projector, flipchart board and overhead projector are ideal for corporate meets.
“Aravalli” – the hotel’s multi-cuisine restaurant offers a range of cuisines like Western,
Asian, Indian and Rajasthani delicacies, “The Terrace” is another restaurant offers
splendid views of the Aravalli mountain range. Lastly, “AmritMahal” offers the perfect
setting to enjoy a wide range of spirits and wines. .
Rooms
The rooms in the hotel are furnished in shades of beige and light cream which are
particularly soothing to the eyes. The architecture and decor mirror the ancient heritage
of Udaipur. All the types of rooms such as superior, deluxe, suite, deluxe garden view
room and deluxe pool view rooms are appointed with a host of amenities. Some of them
are Wireless Internet access, direct dial dual line telephones, personal bar, interactive
satellite television, electronic safe, hair dryer and dedicated smoking guest bedrooms.
The hotel offers special rooms for the physically challenged as well.
USP
~ Rooms are filled with interesting art or culture items
~ Internationally renowned brand name
~ Ideal location – overlooking Pichola Lake
~ Yoga sessions

 About Ananta
Featuring a luxury spa and wellness centre and a well-equipped fitness centre, Ananta
Spa & Resorts boasts an outdoor swimming pool, a multi-cuisine restaurant and a 24-
hour front desk to assist guests.
Number of rooms: 242
 Facilities
Hotel:
Air Conditioning Public Areas, BBQ Facilities, Bar, Car Hire, Dry Cleaning, Car Park,
Free Concierge, Currency Exchange, Express Check In / Out, Garden, Laundry
Service, Luggage Storage, Meeting / Banquet Facilities, Safety Newspapers, Reception
24 Hour, Restaurant, Deposit Box, Valet Parking
Leisure:
Fitness Centre Massage Spa / Wellness Centre Swimming Pool - Outdoor Tour Desk
Family:
Family Rooms (On Request)
Room:
Air Conditioned Balcony, Bathroom Amenities, CD Player, Dining Area, Electric
Kettle, Hair dryer, Iron / Board, Mini Bar, Room Service, Safety, Deposit Box, Seating
Area, Shower, Sofa, TV - Satellite / Cable, Telephone, Toilet, Work Desk
Internet & Business:
Business Centre, Internet, WiFi in Public Areas
 USP:
~ Highest inventory
~ 24 hour front desk
~ Near to all key tourist attractions
~ Villa type roooms
~ Family rooms

About Ramada Udaipur Resort and Spa
Set in the backdrop of the Aravalli ranges, Ramada resort and spa recreates the
romance of the past. With design details such as mirrored mosaics and miniature
paintings, the architecture is typical of the Mewar region. The tranquil setting and design
evoke the tradition of a bygone era. The resort blends seamlessly with its natural
surroundings with open courtyards, verandahs and terraces. The use of traditional
materials and technologies emphasize the traditional construction known as Thikri
Work.
Location
Ramada Udaipur Resort is located at Rampura Circle on Khodiyat Road. It is about 5
kilometers from the City Palace and Jagdish Temple. Magnificent palaces, lakes,
gardens and temples bring to life the glorious history of the erstwhile capital of Mewar.
City Palace, Lake Pichola, Jagdish Temple, Jag Mandir, Fateh Sagar Lake, Sajjangarh
Palace, Saheliyon Ki Bari, Bharatiya Lok Kala Museum and Gulab Bagh.
Hotel Features
The hotel offers indoor and outdoor meeting venues. Ideally suited for meetings and
conferences, The Meridian is a spacious banquet hall with a seating capacity of 250
guests. The outdoor venues, Sajjan Terrace and Monsoon Deck, offer breathtaking
views of the Aravalli Hills. Ambar, located in the central courtyard, is ideal for an
evening banquet. An all day dining restaurant, Myra offers a wide choice of cuisine.
Zuma is an Indian specialty restaurant. Liquid Lounge serves an eclectic mix of spirits,
wines and cocktails. A dip in the swimming pool is an ideal way to unwind. There is a
fitness centre and spa therapy rooms. The hotel also offers currency exchange, travel
desk, valet parking, laundry service, doctor on call and round-the-clock room service.
The courtyards, the verandas and the terraces are the external spatial elements,
integrating well with the guest facilities spaces. Maximum utilization of traditional
materials & latest technologies complemented with contemporary life style is present in
this luxurious resort.
Rooms
Deluxe rooms, super deluxe rooms, premium rooms and suites are the accommodation
options. Inspired by the Lotus flower, deluxe and super deluxe rooms overlook the
Aravalli Hills. Located in a cluster of ten villa-like structures, premium rooms are
designed in sunrise and sunset theme. The decor of suites is inspired by a peacock
theme. Each room is equipped with a LCD television, Wi-Fi Internet, direct dial
telephone, electronic safe, mini-bar and attached bathroom with separate shower
cubicle. The rooms have high ceilings and a private sit out. The primary concept of the

resort is of a central courtyard, around which all the four types of guest rooms are
located, along with 3 lawns at different levels, so as to capitalise on the spectacular
view of the city, famous Lake Pichola and Sajjan-garh fort (popularly known as
Monsoon Palace). Also, the resort is designed in a way which does not disturb its
natural surroundings and emphasize on greenery in and around the resort.
USP
~ Best cost provider
~ Emphasize on greenery in and around resort
~ Close to various city palace
~ Premium rooms are designed in sunrise and sunset theme

About Lalit Laxmi Vilas Palace
Lalit laxmi Vilas Palace built by HH Maharana Fateh Singh in 1911, The Lalit Laxmi
Vilas Palace Udaipur radiates with royal elegance. This luxurious city palace hotel sits
on a hilltop overlooking Udaipur and has a history as rich and fascinating as India’s City
of Lakes itself.
The Lalit Laxmi Vilas Palace Udaipur features 55 well-appointed, spacious rooms and
suites, all of which offer captivating view of the lake, valley or Udaipur skyline. The
entire palace has been meticulously restored, blending modern luxuries with royal
splendour.
The hotel offers a glimpse of Rajasthani culture and traditions with camel & horse rides,
puppet shows and a royal salute performed every evening by a bagpiper band. The
LalitLaxmi Vilas Palace also celebrates the “Holi Parv”, the traditional Indian festival of
colours with special stay offers for guests.
Location
Lalit Laxmi Vilas Palace located just 4 kms from the city centre; The Lalit Laxmi Vilas
Palace Udaipur is the only Heritage hotel in Udaipur facing Fateh Sagar Lake. The hotel
is a 45-minute drive from Maharana Pratap Airport, 5km from the Udaipur Railway
Station and 5km from the Main Bus Stand.
Hotel Facilities
Non smoking rooms, Adjoining rooms, Doorman, Housekeeping, WiFi on charge,
Banquet facility, Doctor on call, Fitness Centre, Car rental facility, Café, Entrance Hall,
Bar, Outdoor Swimming pool, PC with Internet, Shops on site, Laundry service.
USP
~ Entrance Hall
~ glimpse of Rajasthani culture and traditions with camel & horse rides
~ Closed to city centre
~ celebrates the “Holi Parv”

 COMPETITIVE ADVANTAGE
Hotels
Particulars
Radisson Blu Ananta Lalit Ramada Trident
Location
Ambamata,
Near to
Fateh Sagar
Lake
Village
Bujhda,
Tehsil Girwa,
Khodiyat
Road
Near
Fateh
Sagar
Lake,
South
Rampura
Circle,
Khodiyat
Road
Near
Lake
Pichola,
East
Distance (Airport) 23.4 km 26.8 km 21.8 km 25.3 km 27 km
Distance (Railway) 7.5 km 4.3 km 4.9 km 6.5 km 6 km
No. of rooms 240 242 55 72 143
Price (1 night) 6500+Tax 5750+Tax 6320+Tax 5400+Tax 6000+Tax
Banquet halls 3 2 1 1 2
No. of function
rooms
4 2 1 1 2
No. of outlets 4 2 2 2 2
Spa & Fitness
Centre
Yes Yes Yes Yes Yes
Executive club Yes No No No No
24-hour front desk Yes Yes No Yes No

CHAPTER 5
THEORETICAL ASPECTS OF THE STUDY

CORPORATE
Q-1. Do you have any requirement for Udaipur?
Yes 42%
No 58%
Total 100%
Interpretation:
 42% corporate have requirement for Udaipur.
 58% corporate do not have requirement for Udaipur.
42%
58%
Yes No

Q-2. Which type of requirement do you have?
Conference 34%
Event or Wedding 15%
Group planning or leisure visit 51%
Total 100%
Interpretation:
 34% corporate have requirement for conference.
 15% corporate have requirement for event or wedding.
 51% corporate have requirement for group planning or leisure visit.
0%
10%
20%
30%
40%
50%
60%
Conference Event or Wedding Group planning or
leisure visit

Q-3. Would you like to prefer Radisson Blu?
Interpretation:
 23% corporate would like to prefer Radisson Blu for conference.
 77% corporate do not want to prefer Radisson Blu for conference.
 19% corporate would like to prefer Radisson Blu for event or wedding.
 81% corporatedo not want to prefer Radisson Blu for event or wedding.
 28% corporate would like to prefer Radisson Blu for group planning or leisure
visit.
 72% corporate do not want to prefer Radisson Blu for group planning or leisure
visit.
23%
19%
28%
77%
81%
72%
Conference Event or Wedding Group planning or leisure visit
Yes No
Type of requirement Yes No Total
Conference 23% 77% 100%
Event or Wedding 19% 81% 100%
Group planning or leisure visit 28% 72% 100%

Q-4. If yes, then why do you want to prefer Radisson Blu?
Requirement
Factors Conference Event or Wedding
Group planning
or leisure visit
Low price 25% 14% 32%
Location 15% 57% 33%
Proximity 3% 0% 6%
Facilities 43% 29% 22%
Brand name 14% 0% 7%
Interpretation:
 25% corporate want to prefer Radisson Blu for conference because of low price,
15% because of good location, 3% because of proximity, 43% because of
facilities and 14% for brand name.
 14% corporate want to prefer Radisson Blu for event or Wedding because of low
price, 57% because of good location and 29% because of facilities.
 32% corporate want to prefer Radisson Blu for group planning or leisure visit
because of low price, 33% because of good location, 6% because of proximity,
22% because of facilities and 7% because of brand name.
25%
15%
3%
43%
14%14%
57%
0%
29%
0%
32% 33%
6%
22%
7%
price Location Proximity Facilities Brand name

Q-5. If no, then which hotel do you prefer?
Hotel
Requirement Ananta Ramada Lalit Trident
Conference 26% 21% 20% 33%
Event or Wedding 20% 10% 47% 23%
Group planning or
leisure visit 25% 32% 21% 22%
Interpretation:
 For conference, 26% corporate want to prefer Ananta, 21% corporate want to
prefer Ramada, 20% corporate want to prefer Lalit and 33% corporate want to
prefer Trident.
 For event or wedding, 20% corporate want to prefer Ananta, 10% corporate want
to prefer Ramada, 47% corporate want to prefer Lalit and 23% corporate want to
prefer Trident.
 For group planning or leisure visit, 25% corporate want to prefer Ananta, 32%
corporate want to prefer Ramada, 21% corporate want to prefer Lalit and 22%
corporate want to prefer Trident.
26%
21% 20%
33%
20%
10%
47%
23%
25%
32%
21% 22%
Ananta Ramada Lalit Trident

Q-6. Why do you want to prefer these hotels?
CONFERENCE
Interpretation:
 35% corporate want to prefer Ananta because of low price, 24% because of good
location, 12% because of proximity and 29% because of good facilities.
 50% corporate want to prefer Ramada because of low price, 14% because of
good location, 29% because of good facilities and 7% because of brand name.
 24% want to prefer Lalit because of low price, 16% because of good location, 9%
because of proximity, 43% because of good facilities and 8% because of brand
name.
 32% corporate want to prefer Trident because of low price, 41% because of good
location, 23% because of good facilities and 4% because of brand name.
35%
24%
12%
29%
0%
50%
14%
0%
29%
7%
24%
16%
9%
43%
8%
32%
41%
0%
23%
4%
Low price Location Proximity Facilities Brand name
Hotels
Factors
Low price 35% 50% 24% 32%
Location 24% 14% 16% 41%
Proximity 12% 0% 9% 0%
Facilities 29% 29% 43% 23%
Brand name 0% 7% 8% 4%

Event or Wedding
Interpretation:
location, 7% because of proximity, 43% because of good facilities and 14%
because of brand name.
good location, 3% because of proximity and 30% because of good facilities.
 13% want to prefer Lalit because of low price, 31% because of good location, 4%
because of proximity, 49% because of good facilities and 3% because of brand
name.
location, 2% because of proximity,, 40% because of good facilities and 15%
7%
29%
7%
43%
14%
58%
9%
3%
30%
0%
13%
31%
4%
49%
3%
14%
29%
2%
40%
15%
Low price Location Proximity Facility Brand name
Hotels
Factors
Low price 7% 58% 13% 14%
Location 29% 9% 31% 29%
Facility 43% 30% 49% 40%
Brand name 14% 0% 3% 15%

Group planning or leisure visit
Hotels
Factors
Low price 22% 59% 21% 30%
Location 33% 17% 31% 26%
Facility 30% 21% 36% 28%
Brand name 4% 0% 10% 12%
Interpretation:
location, 11% because of proximity, 30% because of good facilities and 4%
good location, 3% because of proximity and 21% because of good facilities.
 21% want to prefer Lalit because of low price, 31% because of good location,
36% because of good facilities and 10% because of brand name.
location, 4% because of proximity,, 28% because of good facilities and 12%
22%
33%
11%
30%
4%
59%
17%
3%
21%
0%
21%
31%
0%
36%
10%
30%
26%
4%
28%
12%
Low price Location Proximity Facility Brand name

TOURIST
Q-1. Do you have any plan for Udaipur trip?
Interpretation:
 67% people have planned for Udaipur trip.
 33% people do not have any plan for Udaipur trip.
67%
33%
Yes No
Yes 67%
No 33%
Total 100%

Q-2. Would you like to stay in Radisson blu?
Yes 29%
No 71%
Total 100%
Interpretation:
 29% people would like to stay at Radisson Blu.
 71% people do not want to stay at Radisson Blu.
0%
10%
20%
30%
40%
50%
60%
70%
80%
Yes No

Q-3. If yes, then why do you want to stay in Radisson Blu?
Low Price 19%
Location 42%
Proximity 4%
Facilities 32%
Brand name 3%
Interpretation:
 19% people would like to stay at Radisson Blu because of low price.
 42% people would like to stay at Radisson Blu because of good location.
 4% people would like to stay at Radisson Blu because of proximity.
 32% people would like to stay at Radisson Blu because of good facilities.
 3% people would like to stay at Radisson Blu because of brand name.
Low Price
19%
Location
42%
Proximity
4%
Facilities
32%
Brand name
3%

Q-4. If no, then in which hotel do you want to stay?
Ananta 26%
Ramada 33%
Lalit 19%
Trident 22%
Interpretation:
 26% people would like to stay at Ananta.
 33% people would like to stay at Ramada.
 19% people would like to stay at Lalit.
 22% people would like to stay at Trident.
0%
5%
10%
15%
20%
25%
30%
35%

Q-5. Why do you want to stay in these hotels?
Hotels
Factors Ananta Ramada Lalit Trident
Low Price 18% 66% 29% 30%
Location 39% 18% 23% 36%
Facilities 33% 13% 42% 24%
Brand name 2% 0% 6% 8%
Interpretation:
 18% people would like to stay at Ananta because of low price, 39% because of
good location, 8% because of proximity, 33% because of good facilities and 2%
 66% people would like to stay at Ramada because of low price, 18% because of
location, 3% because of proximity and 13% because of facilities.
 29% people would like to stay at lalit because of low price, 23% because of
location, 42% because of facilities and 6% because of brand name.
 30% people would like to stay at Trident because of low price, 36% because of
location, 2% because of proximity, 24% because of facilities and 8% because of
brand name.
Low Price Location Proximity Facilities Brand name
18%
39%
8%
33%
2%
66%
18%
3%
13%
0%
29%
23%
0%
42%
6%
30% 36%
2%
24%
8%

CHAPTER 6
RESEARCH FINDINGS AND CONCLUSION

FINDINGS
 Corporate has less requirement for Udaipur as compared to tourists.
 Because of summer vacation corporate and tourists have more requirement for
group planning /leisure visit as compared to conference and event/wedding.
 Table which is given below shows which hotel is widely preferred by corporate
and on which basis:
For conference
Factors Hotels
Low price Ramada
Location Trident
Proximity Ananta
Facilities Lalit and Radisson Blu
Brand name Radisson Blu
For event/wedding
Factors Hotels
Low price Ramada
Location Radisson Blu
Proximity Ananta
Facilities Lalit
Brand name Trident
For group planning/leisure visit
Factors Hotels
Low price Ramada
Location Radisson Blu and Ananta
Proximity Ananta
Facilities Lalit
Brand name Trident

 Table which is given below shows which hotel is widely preferred by tourists and
on which basis:
Factors Hotels
Low price Ramada
Location Radisson Blu
Proximity Ananta
Facilities Lalit
Brand name Trident

CONCLUSION
From the above findings and survey we can easily conclude that there is high
competition between five star hotels in Udaipur.
By doing survey we come to know about which hotel is widely preferred by corporate
and tourists and why they prefer that particular hotel.
Which hotel is widely preferred and for what?
Conference: Trident & Ananta
Event/Wedding: Lalit & Trident
Group Planning/Leisure visit: Radisson Blu & Ramada
Tourist: Radisson Blu & Ramada
Why it is preferred?
 Corporate
~ Radisson Blu is preferred by corporate because of good location, good
facilities/services and brand name.
~ Ramada is preferred by corporate because of low price.
~ Ananta is preferred by corporate because of proximity and location.
~ Lalit is preferred by corporate because of good facilities/services.
~ Trident is preferred by corporate because of brand name,
 Tourists
~ Radisson Blu is preferred by tourist because of good location.
~ Ramada is preferred by tourists because of low price.
~ Ananta is preferred by tourists because of proximity.
~ Lalit is preferred by tourists because of good facilities/services.
~ Trident is preferred by tourists because of brand name.

CHAPTER 7
SUGGESTIONS

SUGGESTIONS
 Radisson Blu frequently gives the advertisement of their package in Times of
India. Basically the package rate was Rs. 12,999+Tax for 2 nights and 3 days
and 1 night was complementary. But in the advertisement they mentioned “Stay
for 3 nights and 4 days @ 12,999.” They were not mentioning 1 night is
complementary and in Rs. 12,999 tax is not included. So when people called us
after seeing advertisement they were doing lots of argument with us like in
advertisement you have mentioned something different and on call you are
saying something different. So because of that they have lost many customers.
 They were less concentrated on booking of 1 or 2 rooms. They focus only on
booking of huge number of rooms. So they should also focus on booking of less
number of rooms.
 They are only focusing on those corporate which are located at Ahmedabad.
May be that is the reason that they do not have business from corporate side as
much as other hotels. So they should focus on other cities also.
 Marketing team is doing their work very nicely but, if they become little bit serious
about their work then there are chances that they can increase their business.

CHAPTER 8
LEARNING

LEARNING
 We have learned so many things during internship.
 Like how to communicate with the customers, how to behave in the organization,
how to handle critical situation, how to convenience people, how to do marketing
etc.
 One thing which is very important in the organization is ‘Reporting’. During our
internship whatever we were doing, we were making report of that on continues
basis. And every 15 day we were sending mail of that report to Director that we
did this work and then Director was sending it to the head of Marketing.
 These all things are very important when we joined any organization. So our
learning will be definitely useful to us when we joined organization.

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