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How effective is the combination of the main product and the ancillary texts ?


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How effective is the combination of the main product and the ancillary texts ?

  1. 1. The Magazine Advert
  2. 2. The Digipak
  3. 3. Links Between The Three Texts Same image used on front cover of Digipak and Magazine Advert This instantly provides a link between the two products. It also link to the video as all the image is of the men who starred in the video.
  4. 4.  This link makes the ancillary texts an effective combination with the Music Video. This is because the men will be instantly recognised for being in the video. Therefore if you see either the Digipak or the Magazine Advert , you will instantly think of the song and the video.
  5. 5.  Same colour scheme – With my Digipak and Magazine Advert I have used the colour of the boxes.This instantly forms a link between the Digipak and Magazine Advert.
  6. 6.  The colour scheme used in the Digipak and Magazine Advert link to the Video as the colours used are the same colours of the boxes that appear in the video. This creates a theme between all three products
  7. 7.  The Digipak contains a photo of a phone, which is a visual link to the Music Video as the opening sequence of the film contains mobile phones. This adds to the continuity feel and makes the link between the Video and the Digipak stronger.