The document summarizes how Twitter can help brands and organizations:
1) Twitter allows information to spread further and faster, connecting people with their interests.
2) Paid promotion on Twitter can significantly boost audience reach and engagement with brands.
3) Rich media like photos and videos on Twitter help brands tell stories and drive consumer actions both online and offline.
4. Jimmy Carr
@jimmycarr
Andy Murray has just made me cry. The man is a God. I’m so
happy.
2:08 AM - 11 Sep 12
5. Frankie Boyle
@frankieboyle
Brilliant Andy Murray. When we think of this date we will always
remember your historic victory.
8:55 AM - 11 Sep 2:08 AM - 11 Sep 12
6.
7. Tweets
4 Aug 12
Samuel L. Jackson @SamuelLJackson
Like I said before, those BRITS are some PEDALIN’, RECORD
BREAKIN’, MUTHACYCLINPHUCCAS!! Congrats UK!
Chris Hoy @chrishoy 4 Aug 12
@SamuelLJackson Probably my favourite tweet of all time.
Thanks!
Expan Retwe Favorit
Reply
d et e
8. Tweets
4 Aug 12
Samuel L. Jackson @SamuelLJackson
Like I said before, those BRITS are some PEDALIN’, RECORD
BREAKIN’, MUTHACYCLINPHUCCAS!! Congrats UK!
Chris Hoy @chrishoy 4 Aug 12
@SamuelLJackson Probably my favourite tweet of all time.
Thanks!
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9. The people you’re most interested in
music 49%
tv channels/shows 37%
film & entertainment 37%
retailers 36%
Source: Compete UK, 2012
10. Twitter is the shortest distance between you
and what interests you most
11. Twitter is the shortest distance between @
you
#
and what interests you most
13. Twitter users engage
1-3% Promoted Tweets
11-15% with a Promoted Trend
0.07% Standard Display
Source: Twitter UK Internal 2012; Doubleclick Year in Review 2011
14. Twitter users convert online
Mobile app downloads
3x download rate
4x earned downloads
92% of users played 3+
times
21. In 140 characters
VisitEngland @VisitEngland 24 Jun
England lose on penalties. For more on our culture and traditions go to
visitengland.com ;)
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10k
Retweets
22. Through richer media
PUMA @PUMA
Join #teamPUMA by sending us your pose like
@YUVSTRONG12 pic.twitter.com/sqhz3ePQ
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PUMA