Twitter in a corporate context Twitter Bruce Daisley_2012-11-29

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Bruce Daisley, Twitter UK, shares his thoughts on Twitter in a corporate context. At KWD Webranking Forum London 2012.

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Twitter in a corporate context Twitter Bruce Daisley_2012-11-29

  1. 1. KWD Webranking Forum 2012London, November 29th
  2. 2. MOVE PEOPLEMAKE IDEAS FLOW FURTHER & FASTER WITH TWITTER 2012
  3. 3. Jimmy Carr @jimmycarrAndy Murray has just made me cry. The man is a God. I’m sohappy. 2:08 AM - 11 Sep 12
  4. 4. Frankie Boyle @frankieboyleBrilliant Andy Murray. When we think of this date we will alwaysremember your historic victory.8:55 AM - 11 Sep 2:08 AM - 11 Sep 12
  5. 5. Tweets 4 Aug 12 Samuel L. Jackson @SamuelLJackson Like I said before, those BRITS are some PEDALIN’, RECORD BREAKIN’, MUTHACYCLINPHUCCAS!! Congrats UK! Chris Hoy @chrishoy 4 Aug 12 @SamuelLJackson Probably my favourite tweet of all time. Thanks! Expan Retwe Favorit Reply d et e
  6. 6. Tweets 4 Aug 12 Samuel L. Jackson @SamuelLJackson Like I said before, those BRITS are some PEDALIN’, RECORD BREAKIN’, MUTHACYCLINPHUCCAS!! Congrats UK! Chris Hoy @chrishoy 4 Aug 12 @SamuelLJackson Probably my favourite tweet of all time. Thanks! Expand Reply Retweet Favorite
  7. 7. The people you’re most interested in music 49% tv channels/shows 37% film & entertainment 37% retailers 36% Source: Compete UK, 2012
  8. 8. Twitter is the shortest distance between youand what interests you most
  9. 9. Twitter is the shortest distance between @ you #and what interests you most
  10. 10. Closer to TV PLANE CRASH
  11. 11. Twitter users engage 1-3% Promoted Tweets 11-15% with a Promoted Trend 0.07% Standard Display Source: Twitter UK Internal 2012; Doubleclick Year in Review 2011
  12. 12. Twitter users convert online Mobile app downloads 3x download rate 4x earned downloads 92% of users played 3+ times
  13. 13. Twitter users convert offline #FrappuccinoHappyHour 49% av. engagement rate +68% in-store/check-in
  14. 14. Twitter users share 57 % 51 48 % 45 45 45 % 42 43 % % % 39 % % % WHAT DO USERS RETWEET? Source: Compete UK, 2012
  15. 15. Paid media amplifies all actions NECTAR LG
  16. 16. 4x higher unique reach2.5M LG2.0M1.5M1.0M0.5M Nectar days
  17. 17. Promoted products drive more = mentionsengagements spend Source: Twitter UK Internal, 2012
  18. 18. Twitter moves brand messages further andfaster
  19. 19. In 140 characters VisitEngland @VisitEngland 24 Jun England lose on penalties. For more on our culture and traditions go to visitengland.com ;) Expand Reply Retweet Favorite 10k Retweets
  20. 20. Through richer media PUMA @PUMA Join #teamPUMA by sending us your pose like @YUVSTRONG12 pic.twitter.com/sqhz3ePQ Reply Retweet Favorite PUMA
  21. 21. Through richer media PUMA @PUMA Reply Retweet Favorite PUMA
  22. 22. Via distributedcontent Pepsi @Pepsi Lets get this #NickiMinajConcert livestream started!!#NickiMinajNOW Promoted by Pepsi PEPSI
  23. 23. Integration with other media
  24. 24. Walking the floor with customers
  25. 25. @ronandunneo2
  26. 26. MOVE PEOPLE

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