BillerudKorsnäs responsive corporate website

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Elisabet Olin, Corporate Communications Manager at BillerudKorsnäs shares her experiences when creating a responsive corp website

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BillerudKorsnäs responsive corporate website

  1. 1. RESPONSIVE CORPORATE WEBSITEwww.billerudkorsnas.com2012-12-10 Elisabet Olin 1
  2. 2. RESPONSIVE WEBSITE IN 3 MONTHS? Commitment Denial Acceptance Anger Resignation 2
  3. 3. BILLERUDKORSNÄSIN BRIEF Listed on OMX Stockholm Sales of approx. SEK 20 billion 4,400 employees in 13 countries 1500 customers in 100 countries Eight production units for renewable packaging materials Most focused and innovative company within the primary fibre based packaging industry 3
  4. 4. BEGINNING 2011 EPiServer since 2005 Only one re-build since then – all other EPiServer upgrades have been incremental Awarded and good positions in various rankings We considered ourselves well ahead 2005 – 2011
  5. 5. FOCUS Customer orientation Innovation International expansion 5
  6. 6. THE WAKE UP CALL Increased number of visitors from mobile devices Flash technology considered outdated The world had changed and we had not Shift in technology and behaviour 2006 2007 2008 2009 2010 2011 2012
  7. 7. ITS ALL ABOUT BEING RELEVANT
  8. 8. A NEW DIGITAL STRATEGY1. Boost our brand2. Sales tools based on iPads and apps3. Website accessible on tablets (emerging markets)4. Meet the investor community on several grounds5. Attract attention from students – on any device= responsive design 8
  9. 9. RESPONSIVE DESIGN – WHAT IS IT? One website Adjusts to device or screen size Flexible layouts, font sizes, content, navigation, images = full site content, accessible to all
  10. 10. HIGH PROFILE EXAMPLESTime Magazine Microsoft
  11. 11. GOOD EXAMPLE OF HAVING A SEPARATE MOBILE VERSIONDesktop version Mobile version
  12. 12. WE WANT ALL CONTENT REGARDLESS OF DEVICEDesktop version Mobile version
  13. 13. POTENTIAL DOWNSIDES Time Developing time Time for testing Money Visitors using old browsersBut really, what’s the alternative? 13
  14. 14. 2013: OVER 50% VISITORS ON TABLETS ANDSMARTPHONES
  15. 15. THE RESULT Increased traffic from mobile devices Very positive response from customers, students, and investors – builds confidence internally Improved efficiency & flexibility Strong proof of concept brand building 15
  16. 16. FOCUS ON THE POSSIBILITIES 16
  17. 17. THANK YOU FOR LISTENING!Elisabet OlinPhone: +46 70 672 52 33, elisabet.olin@billerudkorsnas.comwww.billerudkorsnas.com 17

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