1. The Best Tweets
The right content converts people into customers and turns customers into advocates.
Follow these simple best practices to craft the perfect Tweets:
Conversational: A genuine, approachable tone
Ben & Jerry’s @cherrygarcia
goes a long way. Try to avoid ‘ad-speak’ and Seems like everyone's mouths are watering for Schweddy Balls, our
use relatable language. Over time, your Tweets latest limited batch flavor. :) http://ow.ly/6omOM
will convey your own voice and style.
Smart and witty: People respond to content Whole Foods Market @WholeFoods
Memorial Day is coming up, which means backyard BBQs and
that is entertaining and clever. Play off trending celebrations in the park! RECIPE INSPIRATION: http://bit.ly/JrLZFj
topics, current events, and breaking
conversations.
Josh Leskar @josh_leskar
FINALLY! A real bagel in San Francisco. Thank you @Schmendricks - the
Fresh and timely: The real-time nature of the team loved them! (and we won!)
platform creates a short shelf life for content so
Tweet often and about relevant topics. Schmendricks @Schmendricks
@josh_leskar Thanks! But more importantly, congrats on the win!
Ask, listen and respond: Ask your followers Hide conversation
questions to glean valuable insights. Listen for
constructive comments and suggestions
21st Amendment @21stAmendment
about your business. Show them you are Hey San Francisco we are so close to opening our pub at 4PM today
listening by responding back in real time. after our five day "renovation" project. ‪#loveyou‬ pic.twitter.com/
kckc5NFQ
Demonstrate wider leadership and know-
how: Reference articles and links about the
bigger picture as it relates to your business.
Tweet something sharable: Users come to
Twitter to discover. Include a photo, ask a
question, share a video, or even add a quote.
Understand why people share things to create
better Tweets.
A Week On Twitter
An example of what a week on Twitter looks like
Barista Bar @baristabar Barista Bar @baristabar
Monday: Check out our rockstar barista This might be our favorite “latte Friday:
@brownday’s favorite methods of flower” photo from longtime
Special grinding his beans: ‪pic.twitter.com/ Wednesday: customer @ehchkay Focus on
hHj89AL pic.twitter.com/uif843D
Promotions Helpful Tips followers
Barista Bar @baristabar Tuesday: Barista Bar @baristabar Thursday: Barista Bar @baristabar
Anyone having a “Case of the
Mondays”? Let us know what movie Behind the
Check out our tutorial on making the
perfect latte. Please RT and share! Media We need your help! What should we
call our new espresso drink? Best
that’s from for 30% off your coffee!
‪#happymonday Scenes
‪#latte t.co/34fkd9
Spotlights answer gets free espressos for a
month! ‪#espresso t.co/falO934
How do you know if you’re successful? The Top 10 Best Performing Tweets included*:
- Check your Timeline Activity Dashboard to see if - 98% included links for deeper engagement
people are retweeting or favoriting your Tweets - 72% used hashtags to brand the conversation
- Create special Twitter-only promotions to bring in - 70% featured new, up-to-minute content
new customers or bring regulars back more often - 40% used direct calls to action (“Click here”)
- Ask your customers: Are they following on Twitter?
* Twitter internal data
@TwitterAds | Confidential

2. The Best Twitter Profiles
Your Twitter profile is your destination for followers and non-followers to discover more about your
brand. Follow this checklist to make sure you are making the most out of yours
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Profile Checklist:
1 Profile Photo: Upload an account avatar that best
represents your brand or company. Remember: this is PROFILE TIPS:
your identity on Twitter so use an image that easily • It is best to use a clear, high resolution image of your
recognizable! brand’s logo or personality. Make sure that it is
recognizable when it is scaled down to 48x48 pixels.
2 Profile bio: Use your real name so followers can easily
find your business. Your @username should be
recognizable and case sensitive for compound names.
Write a short, creative profile bio about what your
• Not a designer? Check out Themeleon
business is about.
(colourlovers.com/themeleon/twitter) to instantly
create a custom background for your profile.
3 Background image: Use a creative background
image that represents your brand. (800k max file size)
4 Fresh, engaging Tweets: Post new Tweets 3-5
times a day to stay engaged with your followers. Use
strong call to actions with links for deeper engagement.
Tweet photos, videos, and other rich media!
@TwitterAds | Confidential