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Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond


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Salaries are rising, but so are challenges for the majority of marketing professionals, according to a recent study conducted by Aquent and the American Marketing Association (AMA).

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Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond

  1. 1. 2010 Trends in Marketing:Salaries, Strategies and Beyond<br />In this webcast, our marketing experts discuss the results of the recent Aquent/AMA Marketing salary survey and their ideas about the present and future states of marketing.<br /> Topics they cover:<br /><ul><li>Marketers are somewhat optimistic about 2010 compensation increases        
  2. 2. Marketers are somewhat pessimistic about budgets and resources in 2010
  3. 3. What’s ahead</li></li></ul><li><br />
  4. 4. Thank you for attending this Aquent sponsored webcast<br />Aquent is the global marketing and design staffing company. <br /><ul><li>Specialized Agents focused on a single marketing or design discipline
  5. 5. Connect with a specialized Agent in:
  6. 6. Online marketing
  7. 7. Marketing
  8. 8. Interactive design
  9. 9. Graphic design</li></ul>Find an agent at<br />
  10. 10. Online Marketing Practice Leader, Aquent<br />CMO, American Marketing Association<br />Managing Partner, Inavero<br />Marketing Practice Leader, Aquent<br />Online Event Program Manager, American Marketing Association<br />Today’s Speakers<br />Eric Waldinger, Moderator<br />Nancy Costopulos, Panelist<br />Eric Gregg, Panelist<br />Tracy Sinclair, Panelist<br />AlliLibb, Producer<br />
  11. 11. 53%<br />of marketers expect their 2010compensation to increase over 2009 levels.<br />62%<br />85%<br />have the same or less marketingbudget to work with than they did last year.<br />don’t feel strongly that their marketing team is well equipped to handle new trends and technologies.<br />84%<br />aren’t sure they have the people they need to achieve their marketing objectives.<br />Numbers you should know<br />
  12. 12. About the Research<br /><ul><li>Survey conducted online between April 13 and May 17, 2010
  13. 13. Marketing professionals from AMA and Aquent contact lists were asked to complete the survey
  14. 14. 5,298 marketing professionals completed the online survey
  15. 15. 17% work within agencies
  16. 16. 63% work in B2B marketing
  17. 17. 64% work for privately owned companies
  18. 18. 18% were senior level marketing executives
  19. 19. 95% confidence level, +/- 1.5%</li></ul>Full salary tool and Executive Summary available at<br /><br />
  20. 20. Guarded Optimism<br />AHEAD IN 2010:<br />Higher Salaries…for Some<br />53% Expecting Increase<br />35% No Change<br />12% Expecting Decrease<br />
  21. 21. The Great Marketing Salary Freeze of 2009<br />and the Mild Thaw of 2010<br />Percentage of MarketersReporting Department-Wide Salary Freezes in…<br />2009: 53%<br />2010: 24%<br />
  22. 22. Beyond Base Salary: Most Common Components of the Average Marketer’s Compensation Package<br />
  23. 23. Where is Your Organization’s Flexibility?<br />Outside of Salary, Marketers Most Value…<br />Occasional telecommute: 31%<br />Opportunities for advancement: 31%<br />Flex time: 18%<br />
  24. 24. Marketing’s New Technologies on the Rise<br />% of Marketers Expecting to Increase…<br />
  25. 25. Marketing’s Old Guard. On the Decline?<br />% of Marketers Expecting to Decrease<br />
  26. 26. Many Marketers Are Concerned They Don’t Have the Skills They Need<br />
  27. 27. Where Marketers Go to Learn<br />
  28. 28. Guarded Pessimism: Resources Remain Tight for Many Marketers in 2010<br />BUDGET:<br />62% Have Same Budget as 2009 or Less<br />HEADCOUNT:<br />72% Have Same Size or Smaller Marketing Team<br />
  29. 29. What’s Next for Marketers?Trends and Predictions.<br /><br />