Maggi Sales Promotion.....

1. MAGGI SALES
PROMOTION
BY,
MARUTHUPANDIAN

2. MAGGI FIRST AD AND TAGLINE
FAST TO COOK!
GOOD TO EAT!

3. SALES PROMOTION
• Objectives
• To introduce new products
• To attract new customers and retain the existing ones
• To maintain sales of seasonal products
• To meet the challenge of competition
• Tools
• Exchange schemes
• Price-off offer
• Coupons
• Scratch and win offer
• Money Back offer

4. CONT..
• Maggi Noodles or Retailers sale promotion initiatives
• Maggi was distributed free in schools and offices to promote trial
• Return gifts on empty packs
• Maggi fun book and stickers with funky animal facts.

5. CONT…
• Organized retails SP
• 7% discounts on 6 piece pack (56 MRP), 5 rupee discount on 8 piece pack( 78 MRP). These are
promotional schemes given by retailer itself not by NIL.
• Company is coming up with schemes like giving one soup pack with 8 piece pack.
• In Past company has promotional schemes like 4piece pack with that of 36 instead of 40.

6. DISPLAY
AD

7. RECOMMENDATIONS
• Maggi should Focus on creating a product that do not need any cooking.
• It should conduct promotional campaigns at schools in small towns withpopulation not more than
1000.
• It should strengthen the distribution channel of the rural areas within 100km of all the metros.