About one of my favourite bands, Alexisonfire.

2. ALEXISONFIRE
Alexisonfire is a post-hardcore / rock / indie band who
formed in 2001 and broke up in August 2011 to pursue
other interests.
They are locally formed from the St. Catharines & Hamilton
areas.
The 5 Core Members included: Chris Steele, Dallas Green,
George Pettit, Jesse Ingelevics and Jordan Hastings.
Band website: theonlybandever.com

3. THE BAND: ONTARIO NATIVES

4. SOCIAL MEDIA WEBSITES THEY STILL USE
They have a good online presence still, even after their break-up.
Twitter: https://twitter.com/aof_official
They still occasionally post on their account about their fans, merchandise
& share their old music. Band members also have their own twitter
accounts
Facebook: https://www.facebook.com/AOFofficial
They share merchandise, music & photographs even after their break-up.
Band Website: https://www.theonlybandever.com/
They sell merchandise, answer questions, share news and talk about their
albums

5. THEIR ONLINE COMMUNITIES
Alongside their Twitter, Facebook and band website they have other main
online websites where fans can interact and find out information about
them.
MySpace: https://myspace.com/alexisonfire
Has photographs, fan connections, events, mixes, music and information
for their fans.
Record Label Website: http://www.equalvision.com/artist/Alexisonfire
Has their music, information & current top news. Created and maintained
by their record label.

7. THEIR AUDIENCE
• Their first album did really well domestically, in
Canada.
• They received a lot of support the MuchMusic video
network which is based in Toronto, ON.
• Exposure then led to an American deal.
• Fans then emerged from America, Australia, Europe
and Japan.
• They became more popular with each show and
festival
• Concerts began to sell-out

8. THEIR AUDIENCE CONTINUES
Band member & lead vocalist who many identify as
Dallas Green began to work on solo material,
releasing his music as “City & Colour”
The Alexisonfire audience recognized this, and his
solo career is continuing to do very well.
Alexisonfire held one last tour in 2012, after breaking
up, for their supporting fans & to say goodbye.
Yes, Alexisonfire found their audience.

9. BAND’S SHARABLE CONTENT
Their Twitter Account
• Popular for re-sharing fans photos of their
merchandise.
• Connects with fans through twitter by personally
mentioning & interacting with them
• Sharing photos of their hometown to connect with
their original fan base
• Shares band members current endevours to keep
fan connected

10. BAND’S SHARABLE CONTENT
Their Facebook Account & Their Website
• Share similar content: news they wish to send
across
• Video blogs about them talking about their past
albums
• Merchandise information

11. ENGAGING CURRENT FANS
Although Alexisonfire is less inclined to engage their
fans, that doesn’t mean they stopped.
Last Christmas they promoted a released a band box
set that sold-out online in a mere 30 minutes. They
sold a limited 1000 copies for $250.00 each.
They still sell music online and in retail stores
They’re doing pretty well for a broken-up band, still
creating revenue.

12. ONLINE & PHYSICAL SPACE
Before, during & after Alexisonfire’s final tour, they
actively tweeted and retweeted photographs and
fans.
They understand social media is about intimacy and
shared themselves with fans both in attendance,
and not.

13. POST CONSISTENTLY
During their time together, the band posted their news,
ideas, photographs, videos and merchandise to
their Facebook, Website and Twitter.
They shared and continue to share their music
through YouTube, MySpace, iTunes and several
streaming applications.
They continue to do all these things for their fans, yet
at a slower pace.

14. THE 5 TIPS
Alexisonfire practiced and accelled at the 5 Tips when they were together,
and even still when they’re split-up.
•
They built an audience that turned into a very large & supportive
fanbase
•
They shared photos, retweeted fans and posted many meaningful,
sharble contents online
•
They connected with fans through Myspace, Twitter, Facebook and their
website
•
They engaged fans in online and physical social media. They posted
flyers, hosted radio shows, created online videos, sold merchandise
and music in retail stores and online
•
They posted consistently when they were together, and continue to do
so.
Alexisonfire generates a lot of love and a lot of profits from their career
together

15. END