This document provides a case study on the fandom of Beyoncé Knowles-Carter, known as the Beyhive. It outlines her early life and career highlights, including 17 Grammys and marriage. It describes the Beyhive fandom as mainly female aged 16-32 from around the world. The fandom demonstrates both social aspects by bonding online over their interest, and interpretive aspects by creating their own Beyoncé-related content like birthday tributes and covers. The fandom interacts both online on social media platforms and the Beyoncé fan site TheBeyhive.com, as well as at Beyoncé's concerts.

1. #BEYHIVE
A Fandom Case Study on Beyoncé Knowles-Carter
Jasmine Madkins

2. ME, MYSELF, & I
Ear l y Li fe Car eer
• Birth Date: September 4,1981
• Hometown: Houston, Texas
• Talents discovered at age of 7
• Competed on Star Search
• Signed and Released from Elektra
Records
• Destiny’s Child
• Launch Of Solo Career
• BEYONCÉ
• 17 Grammy’s
• Marriage & Motherhood

3. • Beginning of Fandom
• Beyontourage - Beyhive
XO

4. XO
• 20 million instagram followers
• 13.6 million twitter followers

5. RUN THE WORLD
Fandom Demographics
• Mainly Female
• Ages 16-32
• Most Impacted Demographic
• Fans all over the world
• On The Run Tour

6. SPEECHLESS

7. SPEECHLESS
#flawless
#iwokeuplikedis
#beyday
#Ms.Carter
#queen
#yoncé
#surfboard

8. IRREPLACEABLE
Two Aspects of Media Fandoms have emerged
• Social Aspects: media fans band together in structured groups (formal or
informal)to share mutual interest with others
• Social Media Platform Fan Pages
• Interpretive Aspects: Fans not only interrupt but produce media content
• Birthday Videos
• Covers

9. I WAS HERE
• Physical Spaces: Concerts
• Online
Social Media Platforms
TheBeyhive.com
(Also an example of social aspect)

10. SOURCES
ATRL-Fan Base: Improving Stan Relationships. (n.d.) Retrieved November
20.2014, fromhttp://atrl.net/forums/showthread.php?t=183564
Bey Hive. (n.d.). Retrieved November 20, 2014,
fromhttp://music.wikia.com/wiki/Bey_Hive
Beyoncé Knowles. (n.d.). Retrieved November 20, 2014,
fromhttp://www.people.com/people/beyonce_knowles/biography/
Sullivan, J. (2013). Media audiences: Effects, users, institutions, and power. Thousand
Oaks , Calif.: SAGE Publications.
The Beyonce Syndrome: the Impact of Pop Culture on Young Women of
Color |Mirror On America. (n.d.). Retrieved Novemeber 20,2014, from
http://mirroronamerica.blogspot.com/2012/01/beyonce-syndrome-impact-of-
pop-culture.html
https://www.youtube.com/watch?v=PYUKzp1FIiA