2. House style- Mix Mag uses bright colours which are
associated with electronic music, this has been
continued in the use of a two page image which
would draw attention to the article which is
continued on the next page. The house style
continues on the article page due to the use of small
text so the article contains a lot of information on
one page. The page uses straight lines which would
make it appear formal. However the use of bright
colours similar to a dance club’s lighting gives an
informal appearance and associates it with a
younger audience.
Masthead- The article masthead uses black and
white. The black is prominent against the images
colour therefore it is clearly visible and draws
attention. This is also because it takes up a large
portion of the page because the article has been
placed on the previous page, therefore not detracting
from the content. The use of ‘Lord of the Ring’ is likely
to interest the reader due to it being unlikely in this
magazine.
The Guttenberg principal- A large drop cap has been
placed in a strong fallow area and this may draw the
reader to the article due to the size and it being the
first place in the double page spread that is first
seen. The weaker fallow areas on the first page are
filled with the article and are therefore also viewed.
On the second page the weak fallow areas are not.
Main Image- The main image on the article page is
linked to the page containing the masthead due to the
use of the colours blue and black. These contrast each
other making the artist more prominent because blue
is the colour that is mostly used in the two pages.
There is no direct address in the image because the
article does not need to involve the reader because
they have already taken an interest in the magazine.
The lighting hides the subjects face in shadow
Use of rule of thirds- With a grid each intersecting
line would cross through the subject therefore giving
it a professional appearance. This fits in the
appearance of the magazine which is also at a
professional standard. Also with the use of the rule
of thirds the subject is recognisable which is
important so he is associated with the article.
Text- The text is consistent through the article
because it is white on both double page spreads. This
links the two pages together. The font varies in the
use of drop caps which gives the large space taken
up by text more a more interesting appearance. The
size of the pull quote also varies to be noticed and to
encourage the reader to read the article. The text
also stands out because it is prominent against the
use of grey making it clear. A lot of text has been
used and each column is not broken up into smaller
sections to make it easier to read. This means the
appearance of the article text does not encourage
the reader.
Design Balance- The article page there is no balance
between text and images in the layout due to the use
of only one main image. The size means the image is
more likely to be noticed than other smaller images. It
is more likely in a double page spread to use one large
image when there is only one artist as apposed to
images of a band.