2. House style- Mix Mag uses bright colours which are Masthead- The article masthead uses black and
associated with electronic music, this has been white. The black is prominent against the images
continued in the use of a two page image which colour therefore it is clearly visible and draws
would draw attention to the article which is attention. This is also because it takes up a large
continued on the next page. The house style portion of the page because the article has been
continues on the article page due to the use of small placed on the previous page, therefore not detracting
text so the article contains a lot of information on from the content. The use of ‘Lord of the Ring’ is likely
one page. The page uses straight lines which would to interest the reader due to it being unlikely in this
make it appear formal. However the use of bright magazine.
colours similar to a dance club’s lighting gives an
informal appearance and associates it with a Main Image- The main image on the article page is
younger audience. linked to the page containing the masthead due to the
use of the colours blue and black. These contrast each
The Guttenberg principal- A large drop cap has been other making the artist more prominent because blue
placed in a strong fallow area and this may draw the is the colour that is mostly used in the two pages.
reader to the article due to the size and it being the There is no direct address in the image because the
first place in the double page spread that is first article does not need to involve the reader because
seen. The weaker fallow areas on the first page are they have already taken an interest in the magazine.
filled with the article and are therefore also viewed. The lighting hides the subjects face in shadow
On the second page the weak fallow areas are not.
Text- The text is consistent through the article
Use of rule of thirds- With a grid each intersecting because it is white on both double page spreads. This
line would cross through the subject therefore giving links the two pages together. The font varies in the
it a professional appearance. This fits in theuse of drop caps which gives the large space taken
appearance of the magazine which is also at aup by text more a more interesting appearance. The
professional standard. Also with the use of the rule size of the pull quote also varies to be noticed and to
of thirds the subject is recognisable which isencourage the reader to read the article. The text
important so he is associated with the article. also stands out because it is prominent against the
use of grey making it clear. A lot of text has been
Design Balance- The article page there is no balance used and each column is not broken up into smaller
between text and images in the layout due to the use sections to make it easier to read. This means the
of only one main image. The size means the image is appearance of the article text does not encourage
more likely to be noticed than other smaller images. It the reader.
is more likely in a double page spread to use one large
image when there is only one artist as apposed to
images of a band.