1. Colour Scheme The colour scheme is mainly
black and white as is the movie. Therefore the
poster indicates what to expect when
watching. The only colour on the poster is the
use of red, which is prominent and also links to
love and romance which is the genre of the
film. It is not a conventional silent movie
poster created in 1920’s and 30’s as these
included vibrant colours to attract attention. A
black and white poster is irregular know and
therefore makes an impact.
Images The image gives a clear indication to
the genre of the movie. It appears to link to the
style of older movies due to it being black and
white but also due to the exaggerated poses of
the actors. The image appears sharp and
professional because of the use of rule of
thirds, which means their faces are central on
the poster. Also their faces are the brightest
area of the image so that the audience’s eyes
are drawn to their facial expressions which
suggest they are in love.
Guttenburg Principal The page does not fullyIconography The use of 1920’s style clothing and the exaggerated
represent the use of the principle because it romantic element is iconic to silent movies and shows the movie
strong areas have been left black as well as is trying to represent a classic silent move as apposed to including
weak areas. However this means the image modern feature. It is not a traditional silent movie poster which
and title is central and frames drawing thewould have been very colourful. There for the poster shows the
audience to them anyway.
contemporary audience what to expect.
Film Title Design The title is a mixture of simple
and Italic writing. The use of red draws attention
to the title as it is the only use of colour on the
page. Other than colour, the two uses of fonts
create a contrast. The word Artist is tall and
straight, while also linking to the text used in
silent movies titles and title cards. Therefore it is
making the style of the movie obvious to the
audience.
Institutional Information The usual convention
on movie posters is to list the production
companies involved. Here their logos are lined
up along the bottom Placing them at the
bottom is the usual convention as it does not
pull focus as way from the image, title or the
other text of interest. The information on this
poster is unconventional because usually more
information such as producers, costume
directors and music composers are included.
This may not be there because it would affect
the appearance of the poster.
Text There is very little text on the poster. This
may have been to keep the focus on the image
and the title. The main actors and director has
been included because they are significant and
it is a regular convention for modern posters.