Our students worked in teams on a performance, inbound and growth hacking strategy for a brand. Learn more about us: https://knowcrunch.com/diplomas

1. Digital Campaign Strategy
Project Manager : D. Ntourou
Digital Team :
Team : S. Katechi , A. Chroistogeorgou, Elena Tsarouchi, O. Koufopoulou, G. Giannopoulou
Objectives : Brand Awareness ✒ Visits ✒ Bookings

2. Project Brief

4. Google Trends για Industry Tourism

5. BRAND AWARENESS
MEDIA CHANNELS
PAID EARNED• Facebook – Instagram
•Lookalike Audiences
•20.987.500 Yearly Reach
•CPM 4 €
• Facebook – Instagram
•Twitter
HELLO DIGITAL
ANNUAL BUDGET - Travel to Greece
BRAND AWARENESS
EXPENSES Annual amount
Social Media Building and management €20.000
Digital and Social content
Landing pages €16.600
Posts (600) €30.000
Video production (20 videos) €20.000
Platforms fees €1.400
Agency Set Up €2.000
Agency Fee €10.000
Total €100.000

6. Content Awareness

7. VISITS
MEDIA CHANNELS
PAID EARNED• Facebook – Instagram
•Lookalike Audiences
• YouTube
•Twitter
•531.075 Yearly Reach
•CPC 0,18 €
• Social Media Marketing
HELLO DIGITAL
ANNUAL BUDGET - Travel to Greece
BRAND VISITS
EXPENSES Annual amount
Social Media Building and management €20.000
Digital and Social content
Landing pages €16.600
Posts (600) €30.000
Video production (20 videos) €20.000
Platforms fees €1.400
Agency Set Up €2.000
Agency Fee €10.000
Total €100.000

8. Content Visits

9. BOOKINGS
PAID EARNED
• Facebook – Instagram
•16.790 Yearly
•C.A.C 0,16 €
• Διαγωνισμός με έκπτωση
20% στα αεροπορικά έξοδα
Quora
• Referrals
•Performance Marketing
ANNUAL BUDGET - Travel to Greece
CONVERSION
EXPENSES Annual amount
Social Media Building and management €7.200
Digital and Social content
Microsite creation €50.000
Landing pages for competition €10.000
Astroturfing €16.400
Platforms fees €1.400
Agency Set Up €2.000
Agency Fee €13.000
Total €100.000

10. Content Bookings

11. THANK YOU!