Neon: Digital Credentials & Case Studies 2011

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Neon Marcomm's digital marketing credentials and case studies from 2011

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Neon: Digital Credentials & Case Studies 2011

  1. 1. Digital Credentials
  2. 2. Neon Digital Expertise • Website design and build • Online promotional campaigns • Social media: Facebook page design • Facebook Advertising (registered to buy Premium Ads) • Email campaigns • iPad and iPhone App development • Animated banner ads • Mobile / SMS campaigns linked to social media • Augmented Reality • Viral films and Seeding • Online PR campaigns by country • Viral Games: Facebook, Youtube • Blog set-up and management • SEO - Google Adwords / Display network ads • Online recruitment drives / incentives
  3. 3. Website design & build
  4. 4. Promotional: Sanyo Xacti
  5. 5. Blenheim Capital began as a joint venture with Barclays Capital, specializing in Offset Finance for countries spending on defence and aerospace. Neon’s work has included: brand guidelines, corporate brochure production, event branding for Farnborough, Paris, Dubai and Bahrain Air Shows as well as BRIDEX in Brunei. To support the events we have also managed an e- invite system, website online and trade press advertising and a produced a corporate video. Website design and animated online ads - Blenheim Capital
  6. 6. Social Media • Facebook recruitment proposal for Rubik’s with built in mechanic for viral spread
  7. 7. Social Media • Facebook based promotion for Go Ape. Live cam to interact with Ape in tree house. Text or Twitter to make requests and WIN prizes
  8. 8. Social Media • Facebook Premium Ads
  9. 9. iPhone and iPad App development • Belfast Telegraph news app
  10. 10. Animated Banner Ads • Belfast Telegraph – digital suite (skyscraper, MPU, leaderboard, bellybuster, mobile ads)
  11. 11. Floating Ads • Sanyo Xacti Interactive Floating Ads on Metro.co.uk
  12. 12. Mobile driving app downloads & social media • Jameson, Kahlua and Belfast Telegraph
  13. 13. Augmented Reality • Havana Club travel Retail Proposal. Augmented Reality instant Win.
  14. 14. Guide Prices For Digital Development* Facebook App £20-25k Augmented Reality (mobile and web solution) £70-85k Mobile App (smartphones) £25 - 40k iPad app £50-60k SMS text 2 win promotion (prize draw) £5k SMS text 2 win promotion (instant win) £7-10k Facebook Premium Ad campaign Min spend £10k Interactive Multi-Path Youtube Video £35-50k *Prices are ballpark and depend on full specifications Prices may vary according to functional requirements

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