Download as PDF, PPTX
Group-4-Presentation
- 1. The Wishing Wellcampaign Inspire life. Inspire Cardiff.
- 2. * Problem and Objectives * OutlineApproach/Deliverables * Work Breakdown * Cost * Risks and Adding Value
- 3. 1 • No dedicatedLegacy funding strategy and team 2 • Yielding a 20% legacy income stream 3 • Sensitively publicizing the need for legacy donations 4 • Selling GTHC USP
- 4. Apprehension Absence Unfamiliarity Missing Potential 1. Apprehension in regards to a creative, sensitive and passive communications strategy that markets legacy donations 2. Absence of a dedicated legacy fund raising team 3. A general lack of awareness from the client’s perspective of GTHC’S unique operations
- 5.
- 6. “I wish theflowers to be beautiful like my mum”
- 7.
- 8. Word of MouthDirect Marketing Radio Advertisements/ Social media Door to door marketing
- 9. 7,000 2,800 5,100 16,800 4,400 11,000 54,700 35,800 36,200 94,200 66,300 61,400 12.80%7.70% 14.10% 17.80% 6.60% 17.90% South West City & South East North South East West Population of Cardiff Aged 65+ by Neighbourhood Area Population Aged 65+ Total Population ONS, 2012; ACORN, 2015
- 10. • Llanrumney – 1800aged 65+ * • Rumney – 1600 aged 65+ * • Trowbridge* • 5665 people claiming state pension • 1985 people claiming pension credits • Cyncoed – 2500 aged 65+ • Llanishen – 2900 aged 65+ • Pentwyn* • Rhiwbina – 3200 aged 65+ • 18505 claiming state pension • 2495 claiming pension credits • Fairwater – 2300 people aged 65+ • Llandaff – 1700 people aged 65+ • Whitchurch & Tongwynlais – 3200 people aged 65+ • 12,185 claiming state pension • 2290 claiming pension credits • Canton - 2000 people aged 65+ • Ely – 2100 people aged 65+ • 7740 claiming state pension • 2915 claiming pension credits Cardiff South West Cardiff West Cardiff East Cardiff North (ONS, 2012; ACORN, 2015; CRC, 2012)
- 11. 11.05.15 30.06.15 19.08.158.10.15 27.11.15 16.01.16 Writing Proposal Presentation In-House Meeting and Evaluation Writing Report Recording and Preparing a Video Printing and Preparing Flyers Publishing the Video in YouTube Sharing the video and pictures via Social media Advertisements in Private Hospital and Bus Distuributing Flyers Email Correspondance Council for Solisitors-1 Council for Solisitors-2 Evaluation of the Strategy Gantt Chart of the Project
- 12. Type of Advert Price Per Unit Number of units Total Distribution of flyers £70 (per 250 unit) +200 5000 flyer £1600 Public transport/Bus shelter £167 per week 20 week £3340 Public transport/Bus back £89 per week 20 week £1780 Business vehicle branding £2000 1 van £2000 Radio £500(ini=al)+(£30x12) 12 months £860 Video £1000 1 video £1000 Total Cost £10,580 • Advertisements channels and units can be changed. • The table shows the cost in case all channels will be used.
- 13. Transparent Financials Lack of specialized volunteers ChallengingROI objectives Ineffective communication through “ Katie's Story”
- 14. Inconsistent and unsustainableincome goals Lack of business partnerships Business partnerships and conflicts of interests
- 15.
- 16. Honouring those donors through different avenues GTHC website improvement andthe “Wishing well campaign” Brand Community and Brand tribe of dedicated supporters Certification for volunteers can add value Dedicated Legacy fund Raising team Identifying and awareness in their early 60’s
- 17. THANK YOU andGOOD LUCK!