Addunity Pitch Deck

2. About Us
Name:Hans-Peter Lüthi
Year of birth: 1965
Nationality: Swiss
Grew near Berne (Switzerland)
Languages: German; French; English; Italian
Educations: Motorbike Mecanic; Technical Merchant with diploma; Web Developer; Purchasing Agent with diploma
¨
2011 I founded Main - Supply. We offer comprehensive services and added value along the entire Supply Chain for Wholesale- and Retail customers based in Europe,.
2012, I founded the company AWINWAY, specialized for Portal- and Appdevelopment. This work was my inspiration for the Business Vision “Addunity”.
«Innovation is creative attitude
with a view to the future»
Joachim Nusch
(Speaker & Mentor))
Main Supply offers comprehensive service
packages along the Supply Chain B2B / B2C
Founded: 2011
Hans-Peter Lüthi / Business Owner & CEO
Internet: www.main-supply.com
Adress:
Eigerweg 7
CH-3422 Kirchberg
Cell Phone: +41 79 4532377
The service company is a specialist for Internet
Portal and App Development
Founded: 2012
Hans-Peter Lüthi / Business Owner & CEO
Internet: www.awinway.com
Adress:
Eigerweg 7
CH-3422 Kirchberg
Cell Phone: +41 794532377

3. The Problem
Most social media platforms allow users to share interests, backgrounds and activities.
But there are not many other incentives for a pay membership.
The only perpetual source of revenue is advertising.
It lacks an emotional, irresistible additional content, to open up
other sources of revenue!

4. IMAGE
Social Media demographics
Social Media companies achieve incredible economies of
scale…
- more than 250 Million Twitter users 2014
- 330 Million Linked in user 2013
- 2,8 Million companies have 2014 a Linked in page
- China has 2014 35 Million Twitter users
- 51% of all Twitter users follow company pages 2014
- 71% of online adults use Facebook 2014
…but in terms of sales it looks different
- Twitter's worldwide revenue 2014: 1`403 million $
- Twitter`s net income 2014: - 577,9 million $
- Twitter`s revenue for one user 2014: 5,6 $ !
- Linked in`s net income for 2013: 26 million $
- Linked in`s net income for one user 2013: 0,07 $
But why is the profit development such moderate?
Social Media Analysis

5. The solution: create attractive on/offline content 2.0 included in a social media concept!
Powerful Solution
Innovative, emotional entertainment and e-commerce sub-platforms, embedded in a classic
social media with high scalability.
This combination allows payment methods such as user membership fees, advertising,
product placement revenue and much more.
Our compelling content concept are the “Livingtainment” platforms.
(Livingtainment = way of living + entertainment)

6. Business Model
Connection to famous Online Shops / Shopping Mall
Concept (Benchmark: dubli.com)
Incentives für Addunity members: Cashback
Addunity Online Store Trendy goods and novelties
(Mobile Espresso Machine)
Incentives for Addunity members: Cashback / Discount
Connection to the best Ticketing
Agencies for sport and music events
Incentives for Addunity members:
Cashback / Discount
International Addunity Party Events for Premium &
VIP members. (including star guests)
Incentives for Addunity members: Reduced Entrance /
VIP Event Service
Addunity Sport Media & Social Sponsoring for
Premium & VIP members. Social Sponsoring connects
brands with ambitious and talented athletes.
Incentives for Addunity members: Sponsoring connection
platform to famous brands
Addunity On- Offline Reality Sorylines Reality stories are
exciting international adventures exclusively for VIP members.
The script is still being written continuously.
Incentives for Addunity members: Competitions
Addunity Social
Livingtainment Platform

7. Addunity user surface is modern, neatly
arranged and easy to navigate
In addition, the surface can be adapted for
different screen sizes
Modern surface
Technical Capabilities
Addunity is accessible as an app entirely on
mobile devices
Addunity take interaction to brandnew mobile
devices (Pebble / Apple watch)
Addunity on all devices

8. Membership Reward Plan
Addunity Social Media
Free Basic Membership
Livingtainment
Shopping Malls
Premium Membership
€ 99 per year
Livingtainment
Party Events
Livingtainment
Ticketing
Livingtainment
Sport Media
Social
Sponsoring
Livingtainment
Reality
Storyline

9. Membership Fee
Revenues from premium &
VIP membership fees
(annual recurring)
Additional Revenues
Partner Shop Commission
Commissions from partner
shop and ticketing agencies
Profi Margin
Profit margin from Addunity
trend and novelties shop
Product Placement
Revenues for product
placement services
(Events; Storylines)
Sponsoring Revenues
Creative service fees for
assisting brands in their
social campaigns
Platform Advertising
Advertising campaigns on
Addunity platform

10. Turnover Projections
Turnover
€ 198`000
Turnover
€ 611`000
Turnover
€ 3`540`000
Turnover
€ 96`510`000
Turnover:
€ 26`950`000
Turnover
€ 266`050`000
Basics to budget planning
 Benchmark for the budgeting «New Members»:
Facebook developments from start 2004. The average
5 years percentual budgeting is 12,5% to the benchmark
 Premium Users: 0.6% of new registrations
 VIP Users: 0,3% of new registrations
 Turnover development Partner Shopping Mall & Addunity Shop
5 year Average: 0,7% of all new registrations are shop customer
Turnover per order: € 75 Shopping Mall / € 95 Addunity Shop
 Gross profit: (before investments, interests, taxes, amortization)
2016-19: 15% from turnover / 2020/2021: 18% from turnover
 Product Placement: 2016: 4 customers 5000 € turnover each
2021: 750 customers 25`000 € turnover each
2015 2016 2017 2018 2019 2020 2021
New members
275`000
New members
1`200`000
New members
7`500`000
New members
19`500`000
New members
100`000
New members
52`500`000
2015 2016 2017 2018 2019 2020 2021
Gross profit
€ 4`042`875
Gross profit
€ 17`371`800
Gross profit
€ 47`889`000
Gross profit
€ 91`691
Gross profit
€ 29`790
Gross profit
€ 532`320

11. 6 Year Preplanning
Year New User
Premium
Members
VIP
Members
Turnover
Premium
Membership
Turnover
VIP
Membership
Turnover
Product
Placement
Turnover
Partnershop
Turnover
Addunity
Shop
Turnover
Tele-
shopping
Gross
Turnover
Overall
Net
Turnover
Overall
2016 100`000 600 300 € 59`400 € 59`700 € 20`000 € 26`250 € 33`250 € 0 € 198`600 € 29`790
2017 275`000 1650 825 € 163`350 € 164`175 € 50`000 € 103`125 € 130`625 € 0 € 611`275 € 91`691
2018 1`200`000 9600 3600 € 950`400 € 716`400 € 100`000 € 720`000 € 912`000 € 150`000 € 3`548`800 € 532`320
2019 7`500`000 75`000 22`500 € 7`425`000 € 4`477`500 € 1`500`000 € 5`625`000 € 7`125`000 € 800`000 € 26`952`500 € 4`042`875
2020 19`500`000 292`500 97`500 € 28`957`500 € 19`402`500 € 10`000`000 € 14`625`000 € 18`525`000 € 5`000`000 € 91`510`000 € 17`371`800
2021 52`500`000 787`500 262`500 € 77`962`500 € 52`237`500 € 18`750`000 € 47`250`000 € 59`850`000 € 10`000`000 € 266`050`000 € 47`889`000

12. Competitor Analysis
- Social Media
- Reality Shows On/Offline
- Event Agencies
- Media Houses
- Cashback Agencies
Advantages: Market Power / Company Awareness / Financial Power / Social Media Know How
Disadvantages: System Indolence / System Adaptability / User Acceptance / Offline Event Accessibility
Advantages: Flexibility / Specialization / Company Awareness / Know How
Disadvantages: Social Media Linkage / No Comprehensive Approach / Specialization

13. GoToMarket & ROI Planning