SharePoint’s Social Media Scorecard
Christian Buckley
cbuck@axceler.com
@buckleyPLANET

My Background
Christian Buckley, Director of Product Evangelism at Axceler
• Most recently at Microsoft
• Microsoft Managed Services (now BPOS-Dedicated)
• Advertising Operations, ad platform API program
• Prior to Microsoft, was a senior consultant, working in the software, supply chain, and grid
technology spaces focusing on collaboration
• Co-founded and sold a collaboration software company to Rational Software. Also co-authored
3 books on software configuration management and defect tracking for Rational and IBM
• At another startup (E2open), helped design, build, and deploy a
SharePoint-like collaboration platform (Collaboration Manager), managing
deployment teams to onboard numerous high-tech manufacturing companies,
including Hitachi, Matsushita, Seagate, Nortel, Sony, and Cisco
• I live in a small town just east of Seattle, have a daughter in college and 3 boys at home

Axceler Overview
• Improving Collaboration for 16+ Years
– Mission: To enable enterprises to simplify, optimize, and
secure their collaborative platforms
– Delivered award-winning administration and migration
software since 1994
– Over 2,000 global customers
• Dramatically improve the management
of SharePoint
– Innovative products that improve security, scalability,
reliability, “deployability”
– Making IT more effective and efficient and lower the total
cost of ownership
• Focus on solving specific SharePoint problems
(Administration & Migration)
– Coach enterprises on SharePoint best practices
– Give administrators the most innovative tools available
– Anticipate customers’ needs
– Deliver best of breed offerings
– Stay in lock step with SharePoint development and market trends

Agenda
• The rise of social media
• What is social media in the enterprise?
• Social media inside SharePoint
• The scorecard, criteria
• The contenders
• SharePoint 2010 Scorecard
• Summary – how SharePoint 2010 stacks up

Definitions
“Social media is media designed to be disseminated through social
interaction, created using highly accessible and scalable publishing
techniques. Social media uses Internet and web-based technologies to
transform broadcast media monologues (one-to-many) into social
media dialogues (many-to-many).
It supports the democratization of knowledge
and information, transforming people from
content consumers into content producers.”
Wikipedia.org

The Social
Informatics
Shift
Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

The Social Informatics Shift
Social Informatics is the study of information
and communication tools in cultural and
(Wikipedia)
institutional contexts.
It is a cross-disciplinary focus on usage
patterns, and is a blend of
sociology, anthropology, psychology, technology and
business perspectives, examining the changing way in
which we do business.

Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

The Social Informatics Shift
Btw, the word “app” was
made “word of the year” 2011

WindowsLiveSpaces
Twitter 06
YouTube
Xanga 05
Ning
Yahoo360
Bebo
Orkut
Flickr 04
Facebook
Dodgeball
LinkedIn
MySpace 03
Tribe.Net
Xing
Last.fm
Friendster
Fotolog 02
Ryze
LiveJournal 01
SixDegrees.com 99 00
97 98

The Future of Social Media

Emerging Enterprise Technologies
1. Community management tools
2. Open identity
3. Microblogging
4. Social CRM
5. Enterprise applications gaining a social layer
6. Activity streams
7. Social search, analytics, and filtering
8. Enterprise social media workflow
9. Automated compliance monitoring
10. Next-generation unified communications
Dion Hinchcliffe, ZDNet, “Ten emerging enterprise 2.0 technologies to watch”
http://blogs.zdnet.com/Hinchcliffe/?p=1224

The Scorecard / Criteria
• Ease of Entry – Internal, External
• Discovery (expertise, interests)
• Contextual Search
• Enterprise Content Management (workflow, business process management)
• Building Communities – External Focus
• Team Collaboration – Internal Focus
• Real-Time Connections
• Cost
• Extensibility

The Contenders
• Facebook
• Ning
• Yammer
• Salesforce
• Google+
• Jive
• Box.net

Facebook
Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

Facebook
Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

Facebook
Features Scorecard
• Moderation and privacy controls • Ease of Entry – Internal F, External A
• Microblogging • Discovery B-
• Activity feeds • Contextual Search D
• Photos and videos • Enterprise Content Management D
• Real-time chat • Building Communities A-
• Groups / discussion forums • Team Collaboration F
• Advertising • Real-Time Connections A
• Events • Cost A
• Blogging
• Extensibility D-
• App store

Ning
Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

Ning
Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

Ning
Features Scorecards
• Branding and visual design • Ease of Entry – Internal C, External B+
• Moderation and privacy controls • Discovery C
• Activity feeds • Contextual Search F
• RSS feeds • Enterprise Content Management F
• Photos and videos
• Building Communities A
• Real-time chat
• Groups / discussion forums • Team Collaboration C+
• Events • Real-Time Connections C+
• Blogging • Cost B
• App store with tools for YouTube, • Extensibility C
LinkedIn, Facebook, Google Apps

Post a Status
Everyone I follow
within my org
Threaded FB
like discussions
Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

Yammer
Features Scorecards
• Ease of Entry – Internal A, External F
• Enterprise social networking
• Discovery C
• Secure collaboration with internal and
• Contextual Search C
external people
• Enterprise Content Management F
• Search archives of messages/profiles/tags
• Building Communities C
• Mobile app
• Team Collaboration D+
• Real-Time Connections C
• Extensibility F

Post a Status
Threaded FB like
discussions
Messages/Alerts
Custom
Dashboard
Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

Salesforce
Features Scorecard
• Ease of Entry – Internal A, External F
• Real time feeds
• Discovery B
• Sales visibility
• Contextual Search D
• Activity Stream
• Enterprise Content Management C+
• Collaboration
• Building Communities D
• Manage & track campaigns
• Team Collaboration D
• Complete customer profile
• Real-Time Connections C
• Improved marketing efforts
• Extensibility F

Google+
Features Scorecard
• Ease of Entry – Internal A
• Microblogging
• Discovery C
• Ability to filter your contacts, feeds
• Contextual Search C
• Photo aggregation from circles
• Enterprise Content Management F
• Search across your streams
• Building Communities F
• Team Collaboration B
• Real-Time Connections B
• Extensibility F

Set up “observations” about
companies, competitors,
events, products, etc
Publish your observations
Create or join communities
around products, markets,
Interact with others about ideas and align/connect
your observations, allow your observations
people to connect ideas and
solutions Track metrics and activity
around those markets
Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

Connect your ideas to
markets, creating a web of
ideas to help you and others conversations to
Track observations
Attach
see patterns and trends business idea, cross-
around each requirements
and strategies
reference other
observations

Create agents to listen
to social media
networks and find
relevant information
Organize how you
will view the results
of your agents
Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

Teams have real-time
presence awareness, ability
to capture conversations
and attach to observations
Wherever you are in the
environment, connect with others
and build the social web

Jive
Features Scorecard
• Social media monitoring tools • Ease of Entry – Internal A, External A
• Branded public communities • Discovery A
• Team collaboration tools • Contextual Search A
• Social CRM • Enterprise Content Management B-
• Customer support accelerators • Building Communities A
• Network / expertise discovery • Team Collaboration B
• Metrics, usage patterns, network data • Real-Time Connections A
• Integration with SharePoint • Cost C
• Uses OpenSocial API
• Extensibility B
• Microblogging, IM, presence awareness

Comment/Tag this
box (folder)
Ongoing comments
Task Pane
Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

Box.net
Features Scorecard
• Ease of Entry – Internal B, External A
• Collaboration using a familiar file structure
• Discovery C
• Sync desktop files to a box
• Contextual Search D
• Mobile app
• Enterprise Content Management F
• Permission management
• Building Communities F
• Integrated file viewer
• Team Collaboration C
• Discussions and commenting
• Real-Time Connections D
• Cost B
• Extensibility D

Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

SharePoint 2010
Features Scorecard
• Managed Metadata Service • Ease of Entry – Internal A+, External C
• Advanced routing (w/metadata)
• User profiles (My Sites) • Discovery B+
• Status updates/activity feeds • Contextual Search B+
• Knowledge mining
• Bookmarks (replaces My Links) • Enterprise Content Management B+
• Feedback/rating • Building Communities C
• Note board (Wall)
• Podcasting kit • Team Collaboration B
• Social tagging • Real-Time Connections B
• Expertise tagging
• Wikis • Cost D
• Share & Track tab • Extensibility A-
• Individual and team blogs
• People and social search

Final Scorecard
• SharePoint may not win in any
single category, however it is
viewed by Gartner and other
analyst firms as the only
platform able to execute on
broader enterprise needs

What users are asking for
• Your team wants to build out a Facebook-like
social networking solution on your intranet.
From the SharePointProMag.com article How SharePoint 2010 Stacks
Up to Your End-User Social Media Requirements

What users are asking for
• Your team wants to build an intranet version
of Twitter to help everyone stay instantly
connected, sharing product, support and
competitive information in a secure manner.

What users are asking for
• Your team would like to access critical
content and applications offline, and through
their personal devices.

The SharePoint Solution
Twitter feeds to your MySites or Team
Sites using an XML Web Part (as illustrated
here by SharePoint MVP Randy Drisgill).

NewsGator
http://www.newsgator.com
• Aggregated newsfeed across
SharePoint sites, and using Social
Sites, feeds outside of SharePoint
• Expanded trackable items
• Daily news digest

NewsGator
• Add individuals, groups, and
hashtags
• Create groups, each of which have
their own
microblog, documents, calendar, an
d other capabilities
• Statistics on social activity

Attini http://www.attini.com
• Provisioning process for adding new users
• Attini Talk provides microblogging, nested
comments, sharing, mentions and badges
• Improved blog capability, plus
• Aggregate news, and
• Aggregate video assets

SnapWorkSocial
http://www.snapworksocial.com
• Microblogging
• My Site integration
• Task integration
• Aggregate feeds
• On-prem, cloud, and Office365

Final thoughts
• Identify business gaps that can be filled by social features
• Ensure a cultural fit for these new features
• Develop a sound plan for deploying these new features,
including buy-in from end users and key stakeholders.

Contact me
• Christian Buckley
cbuck@axceler.com
+1 425-246-2823
@buckleyPLANET
www.buckleyPLANET.com