Apps and Tricks for Speedy Internet and Email Marketing

Craig Klein
Craig KleinEntrepreneur at SalesNexus.com
Apps and Tricks
    for Speedy Internet Marketing

           with Vikram Rajan
            co-founder of phoneBlogger.net




1                    © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
About our speaker, Vik Rajan




2
             © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
Agenda
    In this webinar, we’ll cover simple tips for...

       Share what you read & write via (any/all) social media, blogs &
        email,
         With 1 click on your browser


       Pre-schedule your Tweets, Facebook, LinkedIn posts,
         newsletters, and even regular/private emails


       Outline your own fresh content
         21-question Blog Article Brainstormer (idea generator)


       Mimic how phoneBlogger.net does ghost-marketing
         Setup a system with your own staff to


       Special Offer for SalesNexus customers



3
                                   © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
Why social media? Its value…
      Out of sight? Out of mind. Out of referrals!


      Social media is word-of-Mouse marketing


      Blogging brands you an expert  published author


      Blogs & Social Media = SEO & Google PR


      Why get left behind? Why not boost referral sources &
       search engines, while answering FAQ from prospects?

      Email is still the “most common denominator”


4
                            © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
What’s your e-niverse?




5
                © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
Free website!




6
                © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
7
    © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
8
    © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
Share what you read: 1 button
     Addthis.com/tools




9
                          © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
Share what you read: 1 button
  Addthis.com/tools




10
                       © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
Pre-schedule your Tweets, Facebook, LinkedIn posts

      Hootsuite
      Gremln




11
                          © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
Pre-schedule your Tweets, Facebook, LinkedIn posts

    Hootsuite
    Gremln




HootSuite for Android: Manage Twitter, Facebook, and Foursquare from one place.Manage multiple social
networks on the go with HootSuite for Android. Now supports multiple Twitter, Facebook, LinkedIn, and
Foursquare accounts. Update Twitter, check in on foursquare, view your LinkedIn connections, and comment
on your friends' Facebook posts wherever you are. Upload photos, receive notifications, view click stats, and
more. Simple, elegant, and powerful, HootSuite allows you to send and schedule Twitter updates from
anywhere.
12
                                            © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
Inside Hootsuite




13
                © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
Pre-schedule your Tweets, Facebook, LinkedIn posts




14
                      © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
Schedule E-newsletter campaigns:




15
               © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
Schedule Outlook




                                                                        E-mail
                                                                vik@phoneBlogger.net
                                                                    for direct link




16
                  © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
Schedule Gmail




17
                © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
What should you blog about?
      Frequenly Asked Questions
      Turning points in your career or business
      Client success stories
      Google.com/alerts: VIPP, authors, orgs/agencies, esoteric
       acronyms




18
                             © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
What should you blog about?
     1.    Tell us about your latest or upcoming speaking engagement (or media reference).
     2.    Tell us about your target market and their need for your services.
     3.    What are the top two or three concerns of your clients?
     4.    Name three things your client should do or prepare before seeing you.
     5.    Are there a few tasks or a checklist most clients should do?
     6.    What are two or three misconceptions about your field or practice?
     7.    What should a new or prospective client ask you (or a peer professional)?
     8.    Can you explain a popular acronym, jargon, or credential in your field?
     9.    Are you doing anything with a charity or another organization?
                                                                                                 E-mail
     10.   Have you hired anyone new, or about to?
                                                                                         vik@phoneBlogger.net
     11.   Can you applaud your partner, staff, client or colleague?
                                                                                           for printable copy
     12.   Any new regulation, ruling, legislation or obligation in your field?
     13.   Tell us about what you're reading, relevant to your market/profession.
     14.   Have you learned anything new at a conference?
     15.   Tell us about a recent report or survey (link to it).
     16.   Any important dates or new trends to address?
     17.   What makes you distinctive, different or better than your peers (or competitors)?
     18.   Tell us a client success story, others can learn from.
     19.   Can you share with us of when someone recommended you? A colleague, a client?
     20.   Any relevant examples or metaphors from pop culture (movies, sports, celebrities)?
     21.   “Told you so!” anti-success stories, learning lessons


     How else can SalexNexus help?


19
                                         © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
Mimic our process, on your own…




     •   SETUP your Wordpress blog (with your logo, headshot, contact info)
     •   SETUP all of your selected Social Media profiles or pages (with headshots &
         bios & contacts)
     •   SETUP your SalesNexus e-mail campaign




20
                                    © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
Mimic our process, on your
own…




     •    SETUP your Wordpress blog (with your logo, headshot, contact info)
     •    SETUP all of your selected Social Media profiles or pages (with headshots &
          bios & contacts)
     •    SETUP your SalesNexus e-mail campaign
     1.   Use the Blog Brainstormer to come up with 4 or 5 topics in a focused half-
          hour
     2.   Schedule a weekly time with your assistant, for her/him to audio record your
          dictation
     3.   S/he can then transcribe what you said, and edit it for grammar, punctuation,
          and “flow”
     4.   You read it, do some editing, you finally approve it.


21
                                     © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
Mimic our process, on your
own…




     •    SETUP your Wordpress blog (with your logo, headshot, contact info)
     •    SETUP all of your selected Social Media profiles or pages (with headshots &
          bios & contacts)
     •    SETUP your SalesNexus e-mail campaign
     1.   Use the Blog Brainstormer to come up with 4 or 5 topics in a focused half-
          hour
     2.   Schedule a weekly time with your assistant, for her/him to audio record your
          dictation
     3.   S/he can then transcribe what you said, and edit it for grammar, punctuation,
     o    Your“flow”
          and assistant can then post it to your blog: Add © image, metatags, HTML
     4.   formatting do some editing, you finally approve it.
          You read it,
     o    Then s/he can use Addthis.com/tools to promote it to your Social Media
          profiles & pages
     o    Your assistant can take excerpts with links to your blog and use SalesNexus
22
          e-mail campaigns!          © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
Mimic our process, on your
own…




     •    SETUP your Wordpress blog (withsetup/improvement for you info)
             1. OR, WE CAN DO ALL the your logo, headshot, contact
     •    SETUP all of your selected Social Media profiles or pages (with headshots &
          bios & We help you prioritize what we brainstorm into a Publishing
             2. contacts)
     •    SETUP your SalesNexus e-mail campaign
                  Schedule
     1.   Use the Blog Brainstormer to come up with 4 or 5 topics in a focused half-
          hour It takes ~10 minutes over the phone, once a week:
             3.
     2.   Schedule a weekly time with your assistant, for her/him to audio record your
          dictation articles a month, published according to blogging best
             4. 2
     3.   S/he can then transcribe what you said, and edit it for grammar, punctuation,
                  practices,
     o    Your“flow”
          and   assistant can then post it to your blog: Add © image, metatags, HTML
     4.   formatting do some editing, you finally approve it.
          You read it, expertise is promoted to your social media contacts correctly
     o       5. Your
          Then s/he can use Addthis.com/tools to promote it to your Social Media
          profiles & pages
     o       6. Then we use your SalesNexus for your e-newsletter!
          Your assistant can take excerpts with links to your blog and use SalesNexus
23
          e-mail campaigns!            © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
Special offer for SalesNexus
     customers
      Can your company’s sales process grow
      word-of-mouth referrals from blogging, social
      media, and email marketing?

      Would you like a private no-cost, no-obligation,
      30-minute consultation by phone?

      Schedule it: Vik@phoneBlogger.net,
      516.642.4100

      Time for questions? Contact for private questions.

24
                        © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
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Apps and Tricks for Speedy Internet and Email Marketing

  • 1. Apps and Tricks for Speedy Internet Marketing with Vikram Rajan co-founder of phoneBlogger.net 1 © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
  • 2. About our speaker, Vik Rajan 2 © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
  • 3. Agenda In this webinar, we’ll cover simple tips for...  Share what you read & write via (any/all) social media, blogs & email,  With 1 click on your browser  Pre-schedule your Tweets, Facebook, LinkedIn posts,  newsletters, and even regular/private emails  Outline your own fresh content  21-question Blog Article Brainstormer (idea generator)  Mimic how phoneBlogger.net does ghost-marketing  Setup a system with your own staff to  Special Offer for SalesNexus customers 3 © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
  • 4. Why social media? Its value…  Out of sight? Out of mind. Out of referrals!  Social media is word-of-Mouse marketing  Blogging brands you an expert  published author  Blogs & Social Media = SEO & Google PR  Why get left behind? Why not boost referral sources & search engines, while answering FAQ from prospects?  Email is still the “most common denominator” 4 © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
  • 5. What’s your e-niverse? 5 © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
  • 6. Free website! 6 © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
  • 7. 7 © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
  • 8. 8 © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
  • 9. Share what you read: 1 button  Addthis.com/tools 9 © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
  • 10. Share what you read: 1 button  Addthis.com/tools 10 © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
  • 11. Pre-schedule your Tweets, Facebook, LinkedIn posts  Hootsuite  Gremln 11 © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
  • 12. Pre-schedule your Tweets, Facebook, LinkedIn posts  Hootsuite  Gremln HootSuite for Android: Manage Twitter, Facebook, and Foursquare from one place.Manage multiple social networks on the go with HootSuite for Android. Now supports multiple Twitter, Facebook, LinkedIn, and Foursquare accounts. Update Twitter, check in on foursquare, view your LinkedIn connections, and comment on your friends' Facebook posts wherever you are. Upload photos, receive notifications, view click stats, and more. Simple, elegant, and powerful, HootSuite allows you to send and schedule Twitter updates from anywhere. 12 © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
  • 13. Inside Hootsuite 13 © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
  • 14. Pre-schedule your Tweets, Facebook, LinkedIn posts 14 © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
  • 15. Schedule E-newsletter campaigns: 15 © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
  • 16. Schedule Outlook E-mail vik@phoneBlogger.net for direct link 16 © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
  • 17. Schedule Gmail 17 © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
  • 18. What should you blog about?  Frequenly Asked Questions  Turning points in your career or business  Client success stories  Google.com/alerts: VIPP, authors, orgs/agencies, esoteric acronyms 18 © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
  • 19. What should you blog about? 1. Tell us about your latest or upcoming speaking engagement (or media reference). 2. Tell us about your target market and their need for your services. 3. What are the top two or three concerns of your clients? 4. Name three things your client should do or prepare before seeing you. 5. Are there a few tasks or a checklist most clients should do? 6. What are two or three misconceptions about your field or practice? 7. What should a new or prospective client ask you (or a peer professional)? 8. Can you explain a popular acronym, jargon, or credential in your field? 9. Are you doing anything with a charity or another organization? E-mail 10. Have you hired anyone new, or about to? vik@phoneBlogger.net 11. Can you applaud your partner, staff, client or colleague? for printable copy 12. Any new regulation, ruling, legislation or obligation in your field? 13. Tell us about what you're reading, relevant to your market/profession. 14. Have you learned anything new at a conference? 15. Tell us about a recent report or survey (link to it). 16. Any important dates or new trends to address? 17. What makes you distinctive, different or better than your peers (or competitors)? 18. Tell us a client success story, others can learn from. 19. Can you share with us of when someone recommended you? A colleague, a client? 20. Any relevant examples or metaphors from pop culture (movies, sports, celebrities)? 21. “Told you so!” anti-success stories, learning lessons How else can SalexNexus help? 19 © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
  • 20. Mimic our process, on your own… • SETUP your Wordpress blog (with your logo, headshot, contact info) • SETUP all of your selected Social Media profiles or pages (with headshots & bios & contacts) • SETUP your SalesNexus e-mail campaign 20 © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
  • 21. Mimic our process, on your own… • SETUP your Wordpress blog (with your logo, headshot, contact info) • SETUP all of your selected Social Media profiles or pages (with headshots & bios & contacts) • SETUP your SalesNexus e-mail campaign 1. Use the Blog Brainstormer to come up with 4 or 5 topics in a focused half- hour 2. Schedule a weekly time with your assistant, for her/him to audio record your dictation 3. S/he can then transcribe what you said, and edit it for grammar, punctuation, and “flow” 4. You read it, do some editing, you finally approve it. 21 © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
  • 22. Mimic our process, on your own… • SETUP your Wordpress blog (with your logo, headshot, contact info) • SETUP all of your selected Social Media profiles or pages (with headshots & bios & contacts) • SETUP your SalesNexus e-mail campaign 1. Use the Blog Brainstormer to come up with 4 or 5 topics in a focused half- hour 2. Schedule a weekly time with your assistant, for her/him to audio record your dictation 3. S/he can then transcribe what you said, and edit it for grammar, punctuation, o Your“flow” and assistant can then post it to your blog: Add © image, metatags, HTML 4. formatting do some editing, you finally approve it. You read it, o Then s/he can use Addthis.com/tools to promote it to your Social Media profiles & pages o Your assistant can take excerpts with links to your blog and use SalesNexus 22 e-mail campaigns! © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
  • 23. Mimic our process, on your own… • SETUP your Wordpress blog (withsetup/improvement for you info) 1. OR, WE CAN DO ALL the your logo, headshot, contact • SETUP all of your selected Social Media profiles or pages (with headshots & bios & We help you prioritize what we brainstorm into a Publishing 2. contacts) • SETUP your SalesNexus e-mail campaign Schedule 1. Use the Blog Brainstormer to come up with 4 or 5 topics in a focused half- hour It takes ~10 minutes over the phone, once a week: 3. 2. Schedule a weekly time with your assistant, for her/him to audio record your dictation articles a month, published according to blogging best 4. 2 3. S/he can then transcribe what you said, and edit it for grammar, punctuation, practices, o Your“flow” and assistant can then post it to your blog: Add © image, metatags, HTML 4. formatting do some editing, you finally approve it. You read it, expertise is promoted to your social media contacts correctly o 5. Your Then s/he can use Addthis.com/tools to promote it to your Social Media profiles & pages o 6. Then we use your SalesNexus for your e-newsletter! Your assistant can take excerpts with links to your blog and use SalesNexus 23 e-mail campaigns! © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630
  • 24. Special offer for SalesNexus customers  Can your company’s sales process grow word-of-mouth referrals from blogging, social media, and email marketing?  Would you like a private no-cost, no-obligation, 30-minute consultation by phone?  Schedule it: Vik@phoneBlogger.net, 516.642.4100  Time for questions? Contact for private questions. 24 © 2012 Practice Marketing, Inc. | vik@phoneBlogger.net | 888.952.4630