Web design startup back in 2007 Posse official launched in 2010 2012 Currently We Have 11 employees Social Media Roundup Podcast (Guests have included Nationally Recognized Social Media Experts) Nationally Recognized BlogGlobal Connection With Le Camping (Paris)
Marketinghas shiftedfrom a one-waybroadcast toa multi-pointconversation
YouTube now gets 3 BillionViews per Day with 2 Days ofvideo uploaded every Minute.Views per day are up 50% from2011
Marketing online isn’t anoption anymore —it’s a requirement
It’s where yourprospects &customers aresearching to findbusinesses theycan trust to buyproducts orservices or gettheir problemssolved
“Pinterest is growingin popularity as thehottest NEW SocialNetwork” Why does Pinterest matter? Traffic Links (these are no-follow links) Lead Generation
Every Business Needs a Blog- Great forSharing News-Tips-Help-Offers, etc… Primary Platform of choice is WordPress Google Loves Fresh Content Fresh Content = Better SE Ranking Better SE ranking = more TRAFFIC Easy to Edit and Maintain
Integrate all theelements so theyamplify eachother—searchengines, video,social media,mobile marketing
Expand your Sphere of Influence Establish Brand Presence Build Visibility Respond Quickly to Customers Build Trust and Gain NEW Referrals Generate New Leads
1. Develop your marketing strategy, Increase brandawareness? Improve customer service? Have defined Goals!2. Listen find your target audience in the socialsphere. See how well your competitors are doing.3. Create Content You must have qualityinformation to share relevant to the target market. Creatinga Blog, great 1st step.
4. Understand The Target Market, are theycomplaining? Praising? Wishing something was better? Thisis your chance to listen better & respond in real-time.5. Identify Your Platforms these are thetools to your strategy. Is your competition present on theseplatforms? If Not, this your chance to engage & answerquestions and become the authority!
6. Set a Content Schedule You need to setan editorial calendar to keep track of daily & weekly posts.7. Test It Out Once your plan is in place “jump in” itsnot enough to just dip your toe in. Get tweeting, postingand sharing!Remember social media is not About SELLINGor instant gratification, it takes time like allrelationships and business!
Recap:-Put client needs & goals ahead of yours -Be Patient. Don’t give up! -Be GENUINE -Build relationships and goodwill -Create value and evaluate -Have a thought out plan
What are the keys toa successful onlinemarketing programfor your business?