E-commerce refers to commercial transactions conducted over the Internet. It began in the 1960s but expanded in the 1990s with companies like eBay and Amazon. There are three main types: business to business (B2B), business to consumer (B2C), and consumer to consumer (C2C). E-commerce provides benefits like convenience, global reach, and 24/7 access to information. While it impacts traditional retailers, it also creates new opportunities for online sales.

1. E- COMMERCE
PRESENTED BY: Tnang Loaen KachariPRESENTED BY: Tnang Loaen Kachari
Department of Business ManagementDepartment of Business Management
11stst
SemesterSemester
Roll No: MBA/02Roll No: MBA/02

2. CONTENTS
MEANING AND DEFINITION
HISTORY
TYPES OF E- COMMERCE
EXAMPLES OF E-COMMERCE
BENEFITS
IMPACT ON MARKETS AND
RETAILERS
CONCLUSION

3. MEANING AND DEFINITION
MEANING : E-Commerce or electronic
commerce simply means commercial
transactions conducted electronically on
the Internet.
DEFINITION : E-Commerce is the buying and
selling of goods and services, or the
transmitting of funds or data, over an
electronic network, primarily the
Internet.

4. HISTORY
E-Commerce started in the 1960s,
when technological developments
meant that data could be exchanged
electronically for the 1st
time. But
became possible in 1991 when the
Internet was opened to commercial
use. The development of the
Electronic Data Interchange (EDI)
paved the way for ecommerce. In the
1990s the rise of eBay and Amazon
revolutionarized the ecommerce
industry and were amongst the first
well known ecommerce brands.

5. TYPES OF E-COMMERCE
BUSINESS TO BUSINESS (B2B): B2B
ecommerce transactions are those where both
the transacting parties are businesses, e.g.,
manufacturers traders, retailers etc.
BUSINESS TO CONSUMER (B2C): When
businesses sell electronically to end-customers, it
is called B2C ecommerce.
CONSUMER TO CONSUMER (C2C): Business
model that facilitates transaction of products or
services between customers.

6. EXAMPLES OF ECOMMERCE
 Shopping :Buying and selling
goods on Internet. Ex: Flipkart,
Amazon, Myntra.
Electronic Payments: Paying
online while buying goods online.
Internet Banking: Banking
transactions without visiting a
physical bank.
Online Ticketing: It does away
with the need to queue up at the
ticket . .

7. BENEFITS

CONVENIENCE & EASINESS

KEEP EYE ON CONSUMERS
BUYING HABIT

SELLING PRODUCTS ACROSS THE
WORLD

STAY OPEN 24*7/365

OFFER HUGE INFORMATION

8. IMPACT ON MARKETS
AND RETAILERS

Resistance to safeguard the interest of
offline retailers: As online players are using
disruptive pricing strategy, there is high
resistance from the offline resistance of the
same.

Challenges for offline retailers: Offline
retailers have to work much on customer
experience. For this, there should be
seamless flow of information.

9. CONCLUSION

In future, more entrepreneurs
will gain access to the Internet
at lower cost, but if concerns
such as security are not
addressed ecommerce may be
slow to grow.

10. Thank You