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Growth Marketing Power Session @ escape the city (London)

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Growth Marketing Power Session At Escape The City

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Growth Marketing Power Session @ escape the city (London)

  1. 1. www.grow.ac/london Growth Hacking - Power Session David Arnoux Twitter + Snapchat : darnocks
  2. 2. www.grow.ac/london Growth Tribe Philosophy Your livelihood depends on a mix of Quant, Tech and Creativity
  3. 3. www.grow.ac/london
  4. 4. www.grow.ac/london The skillset of a the growth marketer
  5. 5. www.grow.ac/london Growth Tribe Philosophy Growth = rapid testing + the right toolset, skillset & mindset
  6. 6. www.grow.ac/london The Mindset Of A “growth marketer” Place your screenshot here
  7. 7. www.grow.ac/london Takeru Kobayashi
  8. 8. www.grow.ac/london Takeru Kobayashi
  9. 9. www.grow.ac/london Takeru Kobayashi
  10. 10. www.grow.ac/london “ If you’re growing a company today you better learn to eat hot dogs fast...
  11. 11. Some Of Our Clients: A Mix Of Startups And Corporates
  12. 12. What do these have in common? Creative (sometimes Sneaky) Cross-Skilled Growth Teams OPN (Other People’s Network)
  13. 13. 63 StartupsYoung Professionals 712 4206 Week Evening Course 2 Day Crash Course CorporatesIn-House
  14. 14. www.grow.ac/london Creative Marketing Coding + Automation Behavioural Psychology Data + Testing Lean Marketing Technical Marketing UX improvement Conversion Rate Optimization GROWTH TEAMS
  15. 15. www.grow.ac/london Why Are Growth Teams Taking Over The World? Place your screenshot here
  16. 16. www.grow.ac/london Why is growth marketing Important? 1. Traditional marketing channels are increasingly expensive and saturated
  17. 17. www.grow.ac/london
  18. 18. www.grow.ac/london Why is growth marketing Important? 1. Traditional marketing channels are increasingly expensive and saturated 2. Most projects focus heavily on product, but the real challenge is with distribution
  19. 19. www.grow.ac/london Startups don’t fail because they lack a product; they fail because they lack customers and a profitable business model. - Steve Blank “Startups focus too much on building product with limited attention to customer interaction, usability, and marketing. This is also a big fail." - Dave McClure "Poor distribution—not product—is the number one cause of failure. " - Peter Thiel
  20. 20. www.grow.ac/london 250-5000 Ads per day
  21. 21. www.grow.ac/london betalist.com
  22. 22. www.grow.ac/london Why is growth marketing Important? 1. Traditional marketing channels are increasingly expensive and saturated 2. Most projects focus heavily on product, but the real challenge is with distribution 3. New channels and tech are popping up exponentially
  23. 23. www.grow.ac/london Viral Channel Effectiveness
  24. 24. www.grow.ac/london Growth Tribe Philosophy More channels = More opportunities
  25. 25. www.grow.ac/london Existing Platforms Customer Acquisition Channels Search Engine Marketing (SEM) Search Engine Optimization (SEO) Social Ads Affiliate Marketing Retargeting Offline Ads Events Organization Email Marketing Business Development Speaking Engagements Traditional PR Guerilla PR Existing Platforms Tools Based Marketing Guest Content Marketing Content Marketing Conferences Inherent Virality Artificial Virality Sales
  26. 26. www.grow.ac/london
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  29. 29. www.grow.ac/london Quora
  30. 30. www.grow.ac/london Quora
  31. 31. www.grow.ac/london Why is growth marketing Important? 1. Traditional marketing channels are increasingly expensive and saturated 2. Most projects focus heavily on product, but the real challenge is with distribution 3. New channels are popping up exponentially 4. Acquisition is trivial. Activation and Retention are crucial
  32. 32. www.grow.ac/london Growth Funnel Awareness Getting people to visit your website Acquisition Getting them to sign up Activation Users get a great first user experience Retention Making sure users come back Referral Getting users to invite others Revenue Sell, upsell, cross sell Marketing Teams Growth Teams
  33. 33. www.grow.ac/london Pirate Funnel Awareness Getting people to visit your website Acquisition Getting them to sign up Activation Users get a great first user experience Retention Making sure users come back Referral Getting users to invite others Revenue Sell, upsell, cross sell
  34. 34. www.grow.ac/london ouch Source: Andrew Chen’s Blog
  35. 35. www.grow.ac/london Negative aging: “Leave quick or stay long” 97% of people just left
  36. 36. www.grow.ac/london
  37. 37. www.grow.ac/london You have 5 seconds to answer.. What does this website do or offer? Why is it better than the competition or similar services?
  38. 38. www.grow.ac/london
  39. 39. www.grow.ac/london 15%
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  43. 43. www.grow.ac/london 55%
  44. 44. www.grow.ac/london 35%
  45. 45. www.grow.ac/london
  46. 46. www.grow.ac/london Pirate Funnel Awareness Getting people to visit your website Acquisition Getting them to sign up Activation Users get a great first user experience Retention Making sure users come back Referral Getting users to invite others Revenue Sell, upsell, cross sell
  47. 47. www.grow.ac/london Pirate Funnel Awareness Getting people to visit your website Acquisition Getting them to sign up Activation Users get a great first user experience Retention Making sure users come back Referral Getting users to invite others Revenue Sell, upsell, cross sell
  48. 48. www.grow.ac/london ouch Source: Andrew Chen’s Blog
  49. 49. www.grow.ac/london = Early signal of longer term retention
  50. 50. www.grow.ac/london “ The WOW moment
  51. 51. www.grow.ac/london
  52. 52. www.grow.ac/london
  53. 53. www.grow.ac/london Small tip…. Acquisition Activation Retention Referral Revenue Awareness Activation Acquisition Retention Referral Revenue Awareness Flip Acquisition / Activation
  54. 54. www.grow.ac/london
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  64. 64. www.grow.ac/london
  65. 65. www.grow.ac/london How many steps to your WOW moment?
  66. 66. www.grow.ac/london Why is growth marketing Important? 1. Traditional marketing channels are increasingly expensive and saturated 2. Most projects focus heavily on product, but the real challenge is with distribution 3. New channels are popping up exponentially 4. Acquisition is trivial. Activation and Retention are crucial. 5. It’s all about ROI and Speed >> Find out what works... fast
  67. 67. www.grow.ac/london The skillset of a the growth marketer
  68. 68. www.grow.ac/london
  69. 69. www.grow.ac/london Growth Process Adaptable (Across all companies cultures and departments) Expandable (Can grow along with the company) Easy to implement (Minimal learning curve)
  70. 70. www.grow.ac/london
  71. 71. www.grow.ac/london Video: grow.ac/grows
  72. 72. www.grow.ac/london
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  90. 90. www.grow.ac/london
  91. 91. www.grow.ac/london Head of Growth Process-Driven Analytical Creative Strong Personality T-shaped Soft Skills Developer Fast iterations Build fast fix later Loves data + tracking Creative Growth oriented Executes fast UX/UI Customer empathy Executes fast Front-end code Ship fast Loves testing Conversion Rate Optimization Data Analyst Small data sets Large data sets Back-end knowledge Needle in haystack Data to insights
  92. 92. www.grow.ac/london Growth Tribe Philosophy It’s never been a more scary and exciting time to grow companies
  93. 93. www.grow.ac/london
  94. 94. www.grow.ac/london
  95. 95. www.grow.ac/london Sentient.ai
  96. 96. www.grow.ac/london
  97. 97. www.grow.ac/london grow.ac/london

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