Bahrain Air was incorporated on the 2nd July 2007 as a closed Bahraini Shareholding Company being the first privately owned national carrier of Bahrain. It commenced its operations in February 2008 and is currently the second largest national carrier of the kingdom of Bahrain. It has his headquarters in Nfanama Bahrain with its main base being at Bahrain International Airport. http://essay-my-way.com/buy-term-paper/

1. BAHRAIN AIR
•Bahrain Air was incorporated on the 2nd
July 2007 as a closed Bahraini Shareholding
Company being the first privately owned national carrier of Bahrain.
•It commenced its operations in February 2008 and is currently the second largest
national carrier of the kingdom of Bahrain.
•It has his headquarters in Nfanama Bahrain with its main base being at Bahrain
International Airport.

2.  Today Bahrain Air has an average frequency of 112 flights per week and operates
in more than 18 destinations from Bahrain. It plays a major role of linking Bahrain
with major cities of Africa and Arab States (To see flight schedule follow the link
http://www.bahrainair.net/english/pdf/Bahrain-Air-Media-Kit-2012.pdf ).
 It offers safe, affordable and flexible airline services through the premium and
economy classes serving both the general public and the business community.

3. MANAGEMENT PROFILE
 Bahrain Air is run by 4 key players;
 Mr. Ibrahim Abdulla Alhamer who is the Managing
Director and a visionary of Bahrain Air.
 Mr. Richard Nuttall who is the Chief Executive Officer
who happens to be a key playmaker in the company
because he understands the different airline business
models.
 Mr. Moeen Al Bastaki who is the Director Technical
Operations and a Licensed Aircraft Engineer from the
Britain Air University of Scotland and has held senior
position in the aviation industry for three decades.
 Captain Waleed Alshamsi who is the Director Flight
Operations. He joined the aviation industry in 1993 and
has a wealth of expertise and experience in flying
Boeing B767 aircraft.

4. PASSENGERS PROFILE
 Bahrain Air has had a substantial increase of passengers over the years as
it can be seen below.
Year Passengers on Board
2008 400,000
2009 660,000
2010 720,000
2011 890,000

5. MACROECONOMIC ANALYSIS
 Low costs in the airline industry has led to stiff competition in Middle
East Region. The Airlines Bahrain Air being one of them is luring its
customers by offering discounted prices. Bahrain Air has come out strongly
as a threat to other carriers by offering low fares, comfortable and
secured flying experience.
 Bahrain Air is planning to raise more capital through a public offering to
enhance the shareholding of the company.

6.  Bahrain Air plays a major role opening up the country to other financial
centres in the Middle East and African Countries thus widening the market
for Bahrain’s products.
 Bahrain Air has also contributed to the growth of the Tourism sector of
the country by making Bahra International Airport a major hub of the Arab
States.
 The Airline has also promoted the creation of job opportunities in the
country for the young proffessionals who wish to make a career in the
aviation industry.

7. MAJOR CHALLENGE AND
SOLUTIONS
 The main challenge facing Bahrain Air is tough
competition from other airlines in Bahrain. This has
been as a result of the emrgence of low cost carriers in
Bahrain.
 Bahrain has overcome this challenge by offering low and
competitive fares as well as offering comfortable and
secured flying experiences.

8.  It offers two class services that is the business and premium class and this
allows the airline to serve both the general public and business
community. In the premium class the passengers are offered snacks and
refreshments which can be viewed as a move to lure more passengers to
the airline.
 The Airline allows its passengers to buy gifts for their loved ones at the
comfort of the airplane which is another move of fighting competition
from other airliners.

9. SWOT ANALYSIS
STRENGTH
 Bahrain Air is the second National carrier of the Kingdom of Bahrain
currently making an average of 180 flights a week. This gives the airline
advantage over other smaller airlines hence it is able to attract more
passengers and efficiently offer them good service. Passenger confidence
is also created by the status of the airline thus making it easier for the
airline to lure passengers.

10. Weakness
 Low Costing as a strategy of luring passengers is a
weakness due to the risks involved in the shortrun. The
company’s management sees the company turning into
a profit making entity in the future. This will only be
possible if the airline is able to maintain these low
prices long enough to force its competitiors out of the
market. Such low costs may turn suicidal once the
airline is unable to maintain its current service
standards long enough.

11. OPPORTUNITY
 Increased destinations presents itself as one of the
major opportunities for Bahrain Air. If the airline is able
to link Bahrain with many new destinations it will not
only widen its market but will also have an opportunity
to attract new investors and hence substantial growth
for the airline. New destinations will mean more
passengers and hence more income for expansion and
improvement of its services.

12. THREAT
 The major threat to the Airline is the emergence of
many low cost carriers in Bahrain. With the increase of
such low cost carriers Bahrain Air is under threat due to
the fact that such carriers might take up part of its
market share. The only way for Bahrain Air to maintain
its market share is by maintaining its low prices and
even promoting its already existing services which is an
expensive affair altogether.
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