• What is Airline Deregulation?
• Trace the effect of Deregulation in US , EUROPE , MALAYSIA
Refers to government ceding control over certain
aspects of the air industry to the airline corporations.
process of removing entry and price restrictions on
airlines affecting, in particular, the carriers permitted to
serve specific routes.
United States was one of the first countries to officially
deregulate airlines through the Airline Deregulation Act of
Domestic commercial airline industry was extensively regulated by the Civil
Aeronautics Board (CAB)
CAB governed which airlines could serve which routes, determined which
airlines were certified to enter the market, and restricted mergers among
airline companies. Set the fare structure for the industry
Civil Aeronautics Board (CAB), determining the routes each airline flew and
overseeing the prices they charged.
Turning point was the Airline Deregulation Act, approved by Congress on
October 24, 1978
Lower Fares, More Travel, Frequent Flier Programs
The airlines were deregulated in stages from 1979 -
1984, and at each step of the way, the net result was
cheaper fares and more people traveling.
More free market environment was defined in the
Airline Deregulation Act of 1978
New airlines sprung into life
Went a bit 'wild and crazy'
scrambling to open up new routes
Airlines rapid growth
Airlines set their own schedules
Huge growth in air travel
Essential Air Service
Airlines adding new routes
Subsequent growth of regional carriers
First period was the expansion of the traditional
airlines, and the growth of the new 'hub and spoke'
model, which filled planes and made it more
convenient for people to travel to more destinations.
The second period was a counterbalancing growth in
point to point services, largely by new carriers.
Third period saw the growth of regional jet services by
regional carriers, filling in the 'gaps' of the major
Fourth period- At present -many things that used to be
included in a ticket's price now being charged extra or
no longer being offered at all. At the same time, there
is a reduction in airlines.
Impacts of deregulation on us are profound and positive. I've grouped
the most significant of them into 3 categories.
Result 1 : Airfares Dropped
Airfares today are almost three times cheaper than they were in
the late 1970s
Result 2 : Air Travel Increased
Twice as many flights and three times as many people
traveling, compared to the 1970s.
Airlines fly to more destinations
There is another dimension to the growth in air travel. Individual
airlines could now offer service to more places. For example, American
Airlines flew to only 39 destinations prior to deregulation. Now it flies
to 260 different locations - six times more than before.
Result 3 : Frequent Flier Programs
Acquired miles can be redeemed for free air travel; for
other goods or services; or for increased benefits, such as
travel class upgrades, airport lounge access or priority
Next time you earn miles on your Visa card, and next
time you redeem your miles for an upgrade or a free
ticket, ……………Thank Deregulation.
The effects of liberalization in Europe are undoubtedly
quite different in scope and magnitude than in the US.
In Europe slower growth of 4% to 6%
The most dynamic growth is centered on the Asia and Pacific
After deregulation, the airlines quickly moved to a hub-and-
The hub-and-spoke model survives among the legacy carriers,
but the low-cost carriers (LCCs), now 30 percent of the market,
typically fly point to point.
The network hubs model offers consumers more convenience
for routes, but point-to-point routes have proven less costly for
Prices have declined steadily since deregulation
The quality of airline service can be measured in many
different ways, including the number of aircraft
departures, the total number of miles flown, the
timeliness of service, other programs and services
In Malaysia, airlines are separated into two; 1) Passenger airlines and 2)
The passenger airlines in Malaysia are Air Asia, Malaysia Airline System
Berhad (MAS), Firefly which is owned by MAS, Layang-Layang
Aerospace which is based in Sabah to provide air services to Layang-
Layang Island, Berjaya Air which is owned by Berjaya Group, Sabah Air
and last but not least Hornbill Skyways which is a helicopter service
that operates in the rural area of Sarawak.
There are also three cargo airlines that operate in Malaysia. They are
the Athena Air services, MAS cargo and Transmile Air Services
Despite the various kinds of air operators, the airline industry in
Malaysia is being monopolized by two main operators.
The first one is the Malaysia Airline System Berhad (MAS), which is
Malaysia’s full service national carrier that first took the skies in 1947
under the name of Malayan Airways Limited.
MAS flew nearly 50 000 passengers daily to 100
Had been awarded as the World’s Best Cabin Crew’ in
2001 until 2004 and 2009, and the ‘5 STAR Airline’
award from 2005 till 2009 by Skytrax UK.
MAS currently have 90 aircrafts for domestic and
international flight. There are currently 20 Airbus and
Born of the low-cost budget airline business model
and is the leading budget airline in Asia by other
airline operator in Malaysia ,Air Asia
Has flown over 55 million passengers across the region
and continues to create more extensive route network
Increased number of routes flight frequencies and passenger
growth of 24%
This is due to its low fare structure making Air Asia the number
one choice as opposed to MAS
With its vision to be the largest low cost budget airline in Asia
and serving the 3 billion people who are currently underserved
with poor connectivity and high fares, Air Asia had also made
the nation proud.
Believes in serving the best to its customers with no frills, hassle-
free and low fare business concept and under its philosophy
‘Now Everyone Can Fly’
Has sparked a revolution in the airline industry
As advertising is the number one priority for marketing
strategies, MAS markets will market its brand name along with
its ‘Going Beyond Expectations’ philosophy while Air Asia will
ensure that their ‘Now Everyone Can Fly’
Route to singapore
Before Deregulation no flight to singapore by MAS
As the deregulation start , competition between this 2 operator increasing
As for sales promotions, the two carriers will have various sales promotions
throughout the year.
They also often gives the best discounted promotional prices to consumers
to boost the demand for travelling amongst consumers as well as
enhancing the tourism industry.
Other than that, MAS also has its own travel fair called the MAS Travel Fair
to promote the sales of their airline tickets to consumer through heavily
discounted prices which are highly competitive.
On the other hand, Air Asia also promotes its sales through numerous sales
promotions through various discount windows where tickets could go as
low as RM0.10
Other than that, MAS also promotes its growth through its loyalty
programs called Enrich and Grads which allow frequent flyers to receive
rewards through the point collection system. Members are able to convert
their travel points to get discounts on flight tickets and receive upgrades
from economy to business class on-board.
This show how competitive Airline industry has become since Airline