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Competitive analysis drives customer insights for Delta
The airline industries is highly competitive – especially online where it’s easy for travelers to quickly search for the cheapest airline tickets. Delta Airlines wanted to understand what is working most effectively and efficiently within the industry online, as well as have the ability to react and adapt swiftly are a must.
Using Hitwise, Delta.com was able to run a competitive analysis to determine:
* Where delta.com ranks against specific competitors.
* Daily, weekly and monthly market share changes compared to its competitors.
* The impact of search and display advertising on Delta.com's market share.