this ppt is about emirates airline (s) . based on the marketing strategies .

1. MARKETING MANAGEMENT
TOPIC : AIRLINES
PRESENTED BY: PAAREETOSH KUMAAR
Bba 3nd sem

3. GOAL :
“TO REACH ON TOP BY EXCELLING AT WHAT
WE DO”.
MISSION STATEMENT :
“WE EXIST TO DELIVER THE WORLD’S BEST
IN-FLIGHT EXPERIENCE”.
VISION STATEMENT :
“TO MAKE CIVIL AVIATION SAFE, LEADING
AND SUSTAINABLE”.
FLY EMIRATES

4. EMIRATES
Founded :- 25 March 1985; 32 years
ago
Commenced operations :- 25
October 1985; 31 years ago
Hubs :- Dubai International Airport
Fleet size :- 239
Destinations :- 140
Company slogan :- Fly Emirates.
From Dubai to destinations

5. Parent company :- The Emirates Group.
Headquarters :- Garhoud, Dubai, United A
Key people :-Ahmed bin Saeed Al Maktoum
-Tim Clark (President)
Employees :- 64,768 (2016-2017)
Website :- www.emirates.com

6. MARKETING STRATEGIES
Emirates has a very interesting way to invest
the money (profit) among different places
 Approx. 60% , they spend on advertisement
(sports , digital adds , etc.
 Approx. 2% ,for production
 Approx. 2% , for maintenance
 Approx. 10% for miscellanious work
 And the remaining for profit and taxes

7. 31 March 2010 27,454 1,580 43,455 39,890 (+)3,565
31 March 2011 31,422 1,767 54,231 48,788 (+)5,443
31 March 2012 33,981 1,796 62,287 60,474 (+)1,813
31 March 2013 39,391 2,086 73,113 70,274 (+)2,839
31 March 2014 44,537 2,250 82,636 79,382 (+)3,254
31 March 2015 49,292 2,377 88,819 82,926 (+)5,893
31 March 2016 51,853 2,509 85,044 76,714 (+)8,330
31 March 2017 56,076 2,577 85,061 82,626 (+)2,435
Year Ended
Passengers
Flown
(thousand)
Cargo
carried
(thousand
tonnes)
Turnover Expenditure
Net Profit
(+)/Loss(-)

8. SERVICES
1) CABIN:
(i) First class
(ii) Business class
(iii) Economy class
2) SERVICES
(i) Emirates skycargo is the air freight division of
emirates . It began operations in october 1985
the same year emirates was formed.since then it
has been the main cargo of emirates, and the
anchor cargo airline at dubai international airport.
(ii) Emirates skycargo operates thirteen
dedicated cargo aircraft , with ten on order.

9. Qatar airlines
Eithad airways
American Airlines
Delta airways
COMPETITO
RS:

10. AUTO UPDATE
Emirates is famous for its good quality
service and staff.
One of the unique facility in emirates
airlines is that they provide auto
upgrade.
If there is are seats available in the
upper class so some tickets they
upgrade to that particular class .

11. Thank you